A Disciplined Approach to Evaluating Ideas – Scott Anthony – Harvard Business Review

An extremely useful article for the market world. Evaluation techniques should represent what is doable in a particular field while it asks people to stretch their imagination and analytical skills. Stepped evaluation (or as it is called in the article, “Stage-gate process”) for markets really is the best idea. marketumbrella.org’s 4M worksheets use that idea, and I know they have more coming along those lines in 2012…

to see the 4M sheet, go to marketumbrella.org and then log in to the marketshare project. View it under Shares.

A Disciplined Approach to Evaluating Ideas – Scott Anthony – Harvard Business Review.

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By Darlene Wolnik, on January 5, 2012 at 11:48 am, under evaluation, farmers markets, national food system work, other sectors, regional food, useful websites. Tags: Harvard Business Review. No Comments

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Independent Researcher and Trainer Darlene Wolnik offers:

Analysis: Research and reports on public market organizational structure and governance or logistics.

Conference or workshop preparation: Building or running educational/networking events for food organizers.

Grants: Assistance with public market project grant-writing including research of subject, draft narrative and final editing.

Reports: Researching and writing for public market organization or food system projects.

Speaking: Keynote speeches or workshop development and/or facilitation.

Technical Assistance: Phone, email, webinar or in-person technical assistance for public market startups or project work for market organizations. Phone, email, webinar or in-person technical assistance for funders or stakeholders of food system projects.

Fees upon request.

This blog is updated Mondays and Thursdays. To view or download documents by author, visit:
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about.me

Darlene Wolnik
Community activist, public market consultant and writer
Working since the 1980s on social change issues while encouraging civic activity across North America. I provide support and consulting for localized food systems, especially farmers markets. Bicycling, clean water, pocketbook issues, true wealth generation, reanimating public spaces and direct action democracy are also within my focus. Have blogged for a decade, have published essays and non-fiction since 2001.
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Click here to read about sailing alone and anchoring together….
Darlene Wolnik-Helping Public Markets Grow

Recent and current work:

•Independent research for case studies of governance of markets. Found at www.helpingpublicmarketsgrow.com
• Independent research for market characteristics. Found at www.helpingpublicmarketsgrow.com
•Brooklyn NYC-Conducted a series of trainings for community markets for the Brooklyn District Public Health Office (BDPHO).
•Brooklyn NYC- Assisted BDPHO with developing farmers market technical assistance programs.
•Colorado-Assisting Boulder Farmers Markets with strategy sessions.
•Farmers Market Coalition-Writer/Researcher: Assisting with University of Virginia Morven Summer Institute course on farmers market evaluation.
•Farmers Market Coalition: Writer/Researcher for training and technical assistance project.
•Louisiana: Assisted LSU AgCenter and Farmers Market Coalition with first statewide market conference.
•Louisiana: Assisting students at Southeastern University in Hammond with food system research and farmers market strategy.
*Louisiana: Assisting Urban Conservancy with day-long Community Wealth Workshop featuring Michael Shuman in New Orleans LA
• Maine: Researched farmers market job descriptions for People's Regional Opportunity Program work with farmers markets.
•Mississippi: Assisting Gulf Coast markets with surveys for location and customer/vendor satisfaction.
•NOFA-VT- Designed and led evaluation workshop for VT markets.
•VT-Dept of Ag: Researching SNAP, FMNP technology and policy answers for VT farmers markets in collaboration with NOFA-VT
•Wallace Center: Researching and writing case studies of successful direct marketing Mississippi farmers and markets.
*Why Hunger: Creating online toolkit for grassroots communities in 3 regions.
*Creating articles and researching resources for WhyHunger's Food Security Learning Center

Feel free to contact me at my name at gmail dot com if I might be able to help your market or business.
Thanks
Dar Wolnik
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