Category Archives: FMC

EBT Research Table

May 16, 2013 – 7:30 am

One of the pieces in the Vermont Market Currency Feasibility Report was the addition of a table of useful, current research on EBT at markets, collected and designed for me by the also useful and current Farmers Market Coalition. Here is a link to that 3-page table..

EBT Table on HPMG

By Darlene Wolnik | Also posted in EBT, farmers markets, SNAP | Tagged | Comments (1)

FMC Discover You Can program participants for 2013

April 29, 2013 – 7:30 am

• Bellingham Farmers Market, Bellingham WA

• Bushwick Farmers Market, Brooklyn NY

• City Market, Kansas City MO

• CitySeed, New Haven CTCommunity Farmers Market, Bowling Green KY

• Countryside Conservancy, Peninsula OH

• Downtown Evanston Farmers Market, Evanston IL

• Downtown Farmer Market, Salt Lake City UT

• Durham Farmers Market, Durham NC

• Farmers Market Association of Toledo, Toledo OH

• Foodchester, Inc. Pleasantville NY

• Greater Springfield Farmers Market, Springfield MO

• Green City Market, Chicago IL

• Hub City Farmers Market, Spartanburg SC

• Lancaster Market, Lancaster NY

• Las Vegas Farmers Market, Las Vegas NV

• Mainstreet Farmers Market, Statesboro GA

• Minnetrista Farmers Market, Muncie IN

• Moscow Farmers Market, Moscow ID

• Neighborhood Farmers Market, Seattle WA

• New Orleans Food & Farm Network, New Orleans LA

• North Central Texas Farmers Market/Cowtown Farmers Market, Fort Worth TX • Omaha Farmers Market, Omaha NE

• Oregon City Farmers Market, Oregon City OR

• Rochester Downtown Farmers Market, Rochester MN

• SD Weekly Markets, San Diego CA

• Seacoast Eat Local, Exeter & Dover NH

• Smart Markets, Fairfax VA

• Teller County Farmers Market, Woodland Park CO

• Ypsilanti Farmers Market, Ypsilanti MI

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More about this popular program

By Darlene Wolnik | Also posted in farmers markets, farmers/farming information, general | Tagged | Comments (0)

Overview of Paid Market Manager Positions

January 11, 2013 – 7:30 am

I am posting a link to analysis of market manager positions that I did for an organization in Maine.
It was meant to be a simple overview of the types of paid positions that exist in the market world and certainly could be and should be expanded in the future.

HPMG resource site

By Darlene Wolnik | Also posted in case studies/research, farmers markets, useful websites | Tagged | Comments (4)

SNAP Redemptions at Farmers Markets Exceed $11 Million in 2011

January 4, 2013 – 7:30 am

Last year, I posted the original graph that FMC and CFSC created to show food stamp (SNAP) redemption at markets since the 1990s.
This is the most updated published graph:

Farmers Market Coalition» Blog Archive » SNAP Redemptions at Farmers Markets Exceed $11 Million in 2011.

By the way, 2012 redemption was over 16 million. FMC will have an updated story this week or next.
Great job folks.

By Darlene Wolnik | Also posted in farmers markets, farmers/farming information, food history, food policy, food stamps (SNAP) | Tagged | Comments (0)

FMC Submits Recommendations to the USDA

January 3, 2013 – 7:30 am

Today, the Farmers Market Coalition (FMC) submitted recommendations to the USDA Agricultural Marketing Service regarding their collection of data about farmers markets. These recommendations were developed in response to a request for comments on proposed revisions to USDA’s National Farmers Market Manager Questionnaire. Changes proposed by USDA include the addition of on-farm markets and Community Supported Agriculture (CSA) operations to their annual information collection.

The USDA Farmers Market Directory offers the only comprehensive census of farmers markets currently available. In the letter, FMC supports efforts to maximize its accuracy, reduce market manager burden, and systematically improve the collective understanding of farmers market characteristics as well as those of on-farm markets and farm subscription programs like CSAs. We support elimination of the lengthy Farmers Market Manager Survey (currently conducted every four years, with a two+ year analysis/publication window) in favor of a more concise, timely, efficient annual data collection process.

We invite you to read FMC’s recommendations on our website, here where you’ll find a link to the letter submitted earlier today. As FMC President Bernie Prince points out in the letter, “market manager participation is crucial to ensure accuracy, and communication to the respondent population must be clear, consistent, and offer sufficient response windows.” We support annual data collection, coupled with the Farmers Market Directory update, that focuses only on a small set of questions clustered around an annual research theme. This theme should be identified in collaboration with other agencies and organizations (like FMC) each year and actively communicated to farmers markets well in advance. FMC pledges its continued efforts to help farmers markets engage in regular measurement and communication of their impacts.

As you prepare for a stellar 2013 season, what priorities do you think USDA should focus on in their national research efforts? We urge you to make your thoughts heard before the January 4th comment deadline. Please read FMC’s recommendations and consider endorsing them on behalf of your organization or yourself as an individual. Simply visit the regulations(dot)gov online form (here). In the Comment box, type “As a member of the Farmers Market Coalition (FMC), I endorse the recommendations submitted by FMC on January 2nd.” Of course, please add any additional suggestions you have for the agency as it relates to the collection of information about farmers markets, on-farm markets, and CSA operations. The deadline to submit comments is this Friday, January 4, 2013.

Happy New Year, and thanks for your ongoing support for stronger farmers markets!

Sincerely,

Your friends at FMC

By Darlene Wolnik | Also posted in farmers markets, food policy, USDA | Comments (1)

History of Food Stamp Usage at Markets

December 17, 2012 – 7:30 am

I often refer to the 2010 report “Real Food, Real Choice: Connecting SNAP Recipients With Farmers Markets” that was done by CFSC and FMC. The page that I refer most to is this one, so thought I’d post it here.

20121213-111403.jpg

Link to the entire report

By Darlene Wolnik | Also posted in case studies/research, CFSC, food history, food policy | Comments (1)

Purpose Defined: Developing a Market Mission

December 6, 2012 – 7:30 am

Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so. Check out the resources and other webinars here: Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so.

Presenter- Darlene Wolnik, Independent Researcher and Trainer — Community Food Systems
and FMC Market Programs Advisor

Moderator- Jen O’Brien, Interim Executive Director, Farmers Market coalition

By Darlene Wolnik | Also posted in farmers markets, webinars | Tagged | Comments (0)

FMC winter webinar schedule

October 25, 2012 – 7:30 am

News from Farmers Market Coalition:

We are about to send out the market beet, our Autumn newsletter, and it includes a pretty fantastic lineup of webinar topics and experts. To expedite the approval process for our webinars, we are asking that people use their member # in the registration form.

And, here is the schedule:

FMC capacity building webinars take place on the second Tuesday of every month, unless otherwise noted. Webinars are for FMC members and provide an opportunity for interactive learning and skill development from experts in the field.

November- Purpose Defined: Developing a Market Mission Statement
November 13, 2012, 1 pm eastern
Presenter- Darlene Wolnik, Independent Researcher and Trainer – Community Food Systems
and FMC Market Programs Advisor
Moderator- Jen O’Brien, Interim Executive Director, Farmers Market Coalition

Read More and Register Today!

December: Event Fundraiser Success Stories
December 11, 2012, 1 pm eastern
Presenters- multiple farmers market managers including:
Megan McBride, manager, Easton Farmers Market, PA
Donita Anderson, executive director, North Union Farmers Market, OH
Moderator- Leslie Schaller, director, ACEnet

January: Vendor Stories: Vendor perspectives on Market Organization
January 8, 2013, 1 pm eastern
Presenters- Multiple direct marketing farmers

February: The Power of POP: Oregon City presents their children’s market program
February 12, 2013, 1pm eastern.
Presenters- Jackie Hammond Williams, market manager, Oregon City Farmers Market
Natalie Roper, FMC intern, student, UVA- replicating POP in Charlottesville, VA

March: Farmers Market Promotion Program evaluation
March 12, 2013 1pm eastern
Presenters- Stacy Miller, Farmers Market Coalition

Also in early 2013
Farmers Market Coalition member meeting
~and~ 2013 FMPP application process

By Darlene Wolnik | Also posted in farmers markets, useful websites, webinars | Tagged | Comments (0)

2011 FMC webinar: Markets as Business Incubators: Strategies To Grow Your Vendor Base

October 22, 2012 – 8:11 am

A great one with Young Kim of Fondy Food Center and Peter Marks from Appalachian Sustainable Agriculture Project presenting.

By Darlene Wolnik | Also posted in case studies/research, farmers markets, farmers/farming information, market vendors, webinars | Tagged | Comments (0)

My 2010 SSAWG Presentation on Market Measurement

October 22, 2012 – 7:30 am

I’m going to post some of the presentations, podcasts and videos that I have created for farmers markets over the last few years on here. Hope these are helpful.

By Darlene Wolnik | Also posted in case studies/research, evaluation, farmers markets, farmers/farming information, webinars | Tagged | Comments (0)
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