Category Archives: reports

Cluster evaluation of incentives

The report from Fair Food Network, Market Umbrella, Roots of Change and Wholesome Wave offers some helpful data and analysis of the incentive programs used in farmers markets. All 4 of these organizations are involved with incentive campaigns at different levels and have begun to see the effects of the many campaigns that they have run. It is clear to me that cash incentives have been successful in reducing the early barriers for markets hoping to attract lower income shoppers. However,the ability of the market organizations to create and manage these campaigns remains a cause of concern in some networks and states.
I am curious as to how incentives could be used in more ways (two examples might be how to attract new vendors or thanking neighbors who live with the impact of the market ) and how other incentives besides a cash match could be developed.

See the report here. FYI- It is only opening on computers; it does not seem to open on tablets at this point.

healthyfoodincentives.org.

Report Season is upon us

I visualize many of you working long hours this week gathering data to finish end of year reports-as your faithful food system friend who is also working close to her candle on reports, I salute you.
Maybe we need grant report songs to keep us focused and get us in the mood of writing them just like holiday songs?
(Jingle Bells tune)
grant reports, grant reports
writing all the way
oh what fun it is to think
of ways to explain and say.

However, it does put me on the road of thinking about evaluation and ways to share information. We all know about qualitative and quantitative measurement, but let’s dig even deeper if we can, when we can. What was the transformation that came from our work? Is there a way to illustrate success with a picture or a snippet of an audio interview? Maybe a field plowed and ready for planting? A quote from a new shopper or a farmer who learned a new skill?

Recently, I ran across these evaluation pages from Community Food Centres Canada which are quite simple, engaging and yet useful. Here’s one:

Community Action

Take a look at how they describe evaluation too:
Evaluation page

Letter to a fellow food organizer

a colleague asked me to give her my opinion on trends and jobs in the alternative food system retail sector. Here is the beginning of my response:

Okay,
Here’s a few of my cents as requested:

As you know, the food hub conversation has taken a lot of the oxygen in the room (and a lot of the funding) away from direct farmer support and farmers markets and as a result, it feels like we are simply treading water in a lot of instances. Spread too thin. Certainly in the expansion of direct marketing farming or in getting any serious cross-sector analysis, we’re not jumping ahead much of where we were 5 years ago.

It’s not that I’m against food hubs, but some of them sound a lot like city governments’ “one-stop shops” which I am not sure has worked either. And it smacks of “scaling up” which is a suspect phrase to someone like me who has seen how long it takes a market farmer to really be ready to price at his or her comfort level and to innovate products. The Cliff Notes version of the market vendor lifespan is that it takes years of a market organizations time and “expertise” to patiently get a farmer to an economic and social comfort level where they actually tell you that they are about to go bankrupt or get divorced or get ready for a kid to go to college and so thats why their business is changing so you can help it change for the better. And that those folks are RETAIL vendors, with tables and tents and signs designed to help them sell retail, and not necessarily the same ones to approach or to change to wholesale vendors seems to be missed by some wholesale organizers.

Sometimes, it also feel that we are extrapolating the wrong lessons of what has worked to build food retail points of entry. Let me say I’m probably not “up” on all of the good work being done, although I do know and learn from original thinkers like Anthony Flaccavento’s and M. Shuman’s excellent research and analysis work. It’s just that the a lot of the scaling up and institutional buying conversation seems wildly uneven from case to case and the skills are simply not embedded into the host area to keep the thing moving forward once a founder leaves or a project fails.

What is true in the food system is that currently the public health sector rules, so therefore the conversation around low-income and at-risk end users of healthy food is the main thing being funded, which is a glorious turn around for those who always had the plan to take the food system there (meaning to everyone) no matter what anti-localvore writers try to say.<
10 years ago, the talk was all about social cohesion and dynamic Main Streets and 15 years before THAT, it was all about farmers extending seasons and growing sustainably, and it was always about doing it for everyone.

The public health sector is staying put, and learning more and more about how to use our points of entry to get results in true behavior change. That sector has changed farmers markets more than any other stakeholder (and that includes government stakeholders) because there are so many levels of public health intervention that they are willing to try wild ideas which often work and because they measure everything they do. However, I expect that the needle will move again-what will be the next issue that leads food system work- environmental impacts or immigrant issues or racial inequities or food safety or civic planning? Who knows really. Of course, it will depend on the crisis that shows up.

As for careers and jobs, it is my biased opinion that the open-air farmers market continues to rule the hearts (if not the minds) of most of the public while inside the food system, organizers favor the urban farm as the winning hand. Oddly, no one has brought these two together in any meaningful way or even examined the impacts of the two combined or separately beyond simple economic data or numbers of projects, as if quantity of projects really mean anything.

I think you know my obsession is with measuring the economic, social, human and natural capital of markets AND also with finding a way to make markets the entry point for training food organizers on all aspects of food system work. I foresee a national training program with skills trained in the first 6 months which are transferrable to all parts of the food system and beyond. Along those lines, there is already a push for a voluntary market manager accreditation system (which is beginning in places like Michigan) that might be similar in neighboring states so someone would have a leg up regionally if they have taken the training.
Add to that a yearly networking session for market managers and for those in my mythical training program and you may have the beginning of a movement, instead of rising and falling tide of new markets and projects every year.

And after all, the farmers markets remain the best fulcrum for food systems, so what happens there should matter to everyone else.

What also seems true is in the last 2-3 years the terrain has shifted a great deal, away from larger “big tent” orgs partnering on everything to much more nimble entrepreneurial types sharing knowledge on common problems and tactics. Regionality may once again become the strongest card we can use to strengthen our systems across state lines and across single issue campaigns to truly achieve success. Interestingly, this seems to also true in DC, where there is not one national policy shop office that truly represents the entire membership of most food organizers. Collaboration there has been somewhat successful.
But to leave markets for a minute (hate to do it but I will) I also believe that the wholesale food system is ready for a boost. And no, food hubs so far ain’t cutting it, as far as really reshaping buying habits of purchasers and institutions like the farmers markets HAVE been successful in re shaping the consumer’s buying habits- the 2-3 percent that listen, that is. THAT, of course, is another looming issue-98% of the public who have not used alternative food systems much. And even for the 2-3 percent, what is the actual change-one season? Farmers market shoppers become CSA members or vice versa? What about how they feel about the environment or local businesses after they stick to the market?

So research is needed in examining what is actually been done and not just the PROJECTS, but the efforts of stakeholders, the typology of successful farmers, and the efficient host organizations.
I would also say that as CFSC struggles with it’s post-strategic planning transition (speaking as a Board member for a few more months that assures you that that info is not secret but quite transparent and shared within the CFSC community) and Slow Food reexamines it’s work and searches for a new leader and FMC searches for a new leader, it may turn out all of the national organizations turn more to each other and others to collaborate more closely along with racial equity orgs like GFJI and Alliance for Building Capacity and IATP.

They might. So the collaboration points are a good place to look for work. Chapters? Maybe. Community unionism? Maybe. Or simply skill building and shared measurement in all partnerships. That would help. However, as we strengthen the regional orgs and multi-sector orgs more -since I’m sure im not the only one thinking this way- that may be where the jobs end up too.

In any case or in all cases, what seems clear to be missing in many cases is the entrepreneur’s point of view, whether its a farmer, or a baker or the neighboring business that needs that market or even the market or other food retail organization itself that seem to be considered built already and left out of the capacity building money. (I guess many feel we had our money moment, huh?) So maybe we need more innovative financing too, like CSEs or granny accounts or even to attempt the other part of a currency system-loans and massive fundraising in the market community itself, using the wooden token system as a starting point.
After all, its the entrepreneur is who needs to be encouraged. The entrepreneurs are who need to be analyzed. And entrepreneurs will be multiplying as corporations shut down and lay off more and more, and so seems like the most obvious point of expansion for work opportunities.
So to paraphrase Abigail Adams, …remember the entrepreneurs and be more generous and favorable to them than your ancestors.

Hope that helps, Darlene

Environmental factors spread obesity, study shows

If there was ever a study that assisted markets with choosing the right location for markets hoping to incentivize significant nutritional behavior changes…. The well structured analysis simply points out how “Areas with above-average concentrations of food-related businesses had high-than-normal prevalence of obesity and diabetes.” In other words, it might be an example of Tulane Professor Diego Rose’s food swamp language, which explains that large concentration of bad food is much more prevalent than no food (a food desert) where obesity and diabetes is a prevailing issue. If more of this teams’ studies show that the fluctuations found correlate to a socioeconomic disparity (as they think it might), then we might have the data to further the market theory that markets located on “edge communities” serving more than one socioeconomic community will do a great deal for all of those communities.

Environmental factors spread obesity, study shows.

Food Stamp Subsidies for Junk Food Makers, Big Box Retailers, and Banks?

As 2012 Farm Bill debate rages in Congress, a new investigative report demands SNAP program transparency

Oakland, CA, June 12, 2012 — Are food stamps lining the pockets of the nation’s wealthiest corporations instead of closing the hunger gap in the United States? Why does Walmart benefit from more than $200 million in annual food stamp purchases in Oklahoma alone? Why does one bank, J.P. Morgan Chase, hold exclusive contracts in 24 states to administer public benefits?

These are a few of the questions explored in a new report called: “Food Stamps, Follow the Money: Are Corporations Profiting from Hungry Americans?” from Michele Simon, president of Eat Drink Politics, a watchdog consulting group. This first-of-its kind investigation details how the food stamp program—originally designed to help farmers and those in need—lines the pockets of junk food makers, food retailers, and banks.

Right now, Congress is debating the farm bill, including significant cuts to the Supplemental Nutrition Assistance Program (or SNAP, formerly known as food stamps). Much attention has focused on how agricultural subsidies fuel our cheap, unhealthy food supply. In reality, the largest and most overlooked taxpayer subsidy to the food industry is SNAP, which comprised two-thirds of the farm bill budget in 2008.

“Michele Simon’s well-researched, credible investigation breaks new ground and exposes who else stands to gain from the government’s largest food assistance program,” said New York University Professor Marion Nestle, author of Food Politics. “While reauthorizing the farm bill, Congress needs to make sure that the poor get their fair share of SNAP benefits,” she added.

Food Stamps, Follow the Money examines what we know and don’t know about how much the food industry and large banks benefit from a tax-payer program that has grown to $78 billion in 2011, up from $30 billion just four years earlier, and projected to increase further due to current economic conditions.

“Transparency should be mandatory. The people have a right to know where our money is going, plain and simple,” said Anthony Smukall, a SNAP participant living in Buffalo, New York. He says his fellow residents are “facing cuts year after year, with no sustainable jobs to be able to get off of programs such as SNAP.” Smukall added, “J.P. Morgan is shaking state pockets, which then rolls down to every tax paying citizen. I am disgusted with the numbers in this report. If people knew how such programs were run, and how money is taken in by some of the world’s conglomerates, there would be outrage on a grand scale.”

As the largest government-funded agriculture program in the nation, SNAP presents a tremendous opportunity to help tens of millions of Americans be better nourished and to reshape our food system in a positive way. SNAP dollars now represent more than 10 percent of all grocery store purchases.

“Every year, tens of billions of SNAP dollars are propping up corporations that are exploiting their workers and producing foods that are making America sick,” said Andy Fisher, founder and former executive director of the Community Food Security Coalition, who is currently writing a book about the anti-hunger movement. “It’s high time we stopped this madness, and returned the food stamp program to its original purpose: providing needy Americans healthy real food grown by farmers,” he added.

“I hope Congress does not cut SNAP. Food prices have been skyrocketing while salaries remain unchanged, and many people I know have two jobs to try to make ends meet,” said Jennifer L., a SNAP participant living in Massachusetts. “As a single mom who has only recently re-entered the workforce, the SNAP assistance I receive makes a huge difference in my ability to support my children,” she added. “I am in favor of making retailers’ and banks’ information regarding SNAP public. What are they hiding?”

Food Stamps, Follow the Money offers several recommendations on how to improve SNAP in order to maximize government benefits for those in need. These include:

· Congress should maintain SNAP funding in this time of need for millions of Americans;

· Congress should require collection and disclosure of SNAP product purchase data, retailer redemptions, and national data on bank fees;

· USDA should evaluate state EBT contracts to determine if banks are taking undue advantage of taxpayer funds.

“Congress should make SNAP more transparent by mandating accurate tracking of SNAP expenditures. Why should only the likes of Walmart, Coca-Cola, and J.P. Morgan know how many billions of our tax dollars are spent each year?” said Ms. Simon.

Download report here

About: Michele Simon is a public health lawyer specializing in industry marketing and lobbying tactics. She is president of Eat Drink Politics, a consulting group that helps advocates counter corporate tactics and advance food and alcohol policy. http://www.eatdrinkpolitics.com Twitter: @MicheleRSimon

Eat healthy — your kids are watching

Good market newsletter article and as markets that have begun to reach out to families know, you need to involve both parent and child in the market.

Eat healthy — your kids are watching.

Rehabilitating vacant lots improves urban health and safety

Details for grant proposals when you are greening a vacant lot with a new market :

Report.

Urban Agriculture On the Rise – National Young Farmers’ Coalition : National Young Farmers’ Coalition

Report from Georgia Organics on the urban farming phenomenon.

Urban Agriculture On the Rise – National Young Farmers' Coalition : National Young Farmers' Coalition.

KSU Research and Extension 2012 plan

Kansas State University Research and Extension

Fascinating to see the body of work that Kansas Extension has for 2012. Targets like food security, childhood obesity, climate change. An ambitious and inclusive plan that other states should emulate.

  The planning process for KState Research and Extension continues to be ongoing.
Within our seven planned programs, the plan currently includes seven strategic opportunities.
Those opportunities are as follows: Sustain Profitable Agricultural Production Systems;
Prepare People in Kansas to Thrive in a Global Society and All Aspects of Life; Ensure an
Abundant and Safe Food Supply for All; Enhance Effective Decision-making Regarding
Environmental Stewardship; Identify Pathways for Efficient and Sustainable Energy Use, Assist
Communities in Becoming Sustainable and Resilient to the Uncertainties of Economics,
Weather, Health, and Security; and Create Opportunities and Support People in Kansas to
Improve Their Physical, Mental, and Emotional Health and Well-Being. 

K-State Research & Extension files a combined research and extension plan of work with the United States Department of Agriculture. The new 2012-2016 plan lists the seven planned programs that will utilize the work of 422 extension and 266 research employees. Within each planned program, there are specific knowledge areas that define the work, states the number of research and extension personnel for that planned program and lists the percentages of time given by research and extension employees on these knowledge areas. The 2010 plan of work had four planned programs while the 2012-2016 plan has seven planned programs: Global Food Security and Hunger; Food Safety; Natural Resources and Management; Childhood Obesity and Nutrition through the Lifespan; Healthy Communities: Youth, Adults, and Families; Sustainable Energy; and Climate Change. ‘We cannot be everything to everyone; therefore, we have to focus on serving the highest priorities.’ (2012 Plan – page 1)

Sioux City Farmers Market report

An excellent example of a market annual report. Clearly, this market engages lots of partners to help on a regular basis.
I truly believe that the most successful markets have the widest group of community partners assisting them.
Check out how much data they have for the year; each piece of that data will help another partner or a vendor or a market understand it’s function and potential a little better.
Sioux City

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