Using mp3s to make the case

I own two very simple recording devices that I use in interviews and sometimes just to get a recording of the sounds of a market when visiting. In my own work, here are the two that I use:



They are both very useful and not that expensive, but sometimes just using a site that records short mp3s is all that is needed. This came up again this week, as we are hoping to use this technology in reporting to a funder on a project that I am working on and wanted project partners from across the country to record short sound bites. As an example, check out my recording which took 4 minutes to record and upload to my website:
HPMG mp3

And here is the link to the free mp3 site that I used

The Crunchy Cities Index – Support Farmers Markets

This is an exciting piece on the explosion of farmers markets, but I must confess that based on my own knowledge, I find the data to be less than precise. The USDA list of markets is not checked for accuracy and as it is up to market organizers to list and to de-list their own markets, most estimations believe that the list is far from accurate, even though the USDA does everything within its (limited) time to make it right. Even the definition of what can be listed as a market is loose; this may seem like nitpicking (after all more “markets” is good news isn’t it?) but since we know how the capacity of markets remains low partly because of low support among funders and policy makers, the lack of clarity may hurt chances to expand well-managed farmers markets or public markets that support local entrepreneurs.
What is also true is that many retail operations masquerade as farmers markets without directly supporting farmers or managing those involved in direct sales; regular operation, transparent governance and some direct sales for regional producers should at least be the minimum to being listed on this list. Don’t get me wrong; I like the idea of auxiliary and ancillary food initiatives that get regional food into more communities being listed somewhere and to be tied to efforts at flagship or sister market organizations, but we should get better at describing each of them with their own type so we can allow more to flourish.

The Crunchy Cities Index – Buy Local by I Support Farmers Markets.

Resentful? Overworked? Face These Painful Facts about Shared Work. « The Happiness Project

Seven hard facts about shared work
I excerpted this because of the many times that I hear market or food system organizers tell me they don’t have time to teach volunteers or to share work – that should be a red flag to anyone who wants to build their market or project past a lifespan of a few years. When a market is managed and governed entirely by one person and has not figured out how to welcome others into decision-making – or has yet to plan for the future – crisis begins to climb exponentially.

When I hear people complain about the fact that other people aren’t doing their share–about a spouse who isn’t pulling weight at home, or a colleague at work, or a sibling in a family–I want to launch into a disquisition about shared work.
From what I’ve observed, people have a very incorrect understanding about how shared work actually gets divvied up. Take note of these somewhat-painful facts:

Fact 1: Work done by other people sounds easy. How hard can it be to take care of a newborn who sleeps twenty hours a day? How hard can it be to keep track of your billable hours? To travel for one night for business? To get a four-year-old ready for school? To return a few phone calls? To fill out some forms?
Of course, something like “perform open-heart surgery” sounds difficult, but to a very great degree, daily work by other people sounds easy—certainly easier that what we have to do.
This fact leads us to under-estimate how onerous a particular task is, when someone else does it, and that makes it easy to assume that we don’t need to help or provide support. Or even be grateful. For that reason, we don’t feel very obligated to share the burden. After all, how hard is it to change a light-bulb?

Fact 2: When you’re doing a job that benefits other people, it’s easy to assume that they feel conscious of the fact that you’re doing this work—that they should feel grateful, and that they should and do feel guilty about not helping you.
But no! Often, the more reliably you perform a task, the less likely it is for someone to notice that you’re doing it, and to feel grateful, and to feel any impulse to help or to take a turn.
You think, “I’ve been making the first pot of coffee for this office for three months! When is someone going to do it?” In fact, the longer you make that coffee, the less likely it is that someone will do it.
If one person on a tandem bike is pedaling hard, the other person can take it easy. If you’re reliably doing a task, others will relax. They aren’t silently feeling more and more guilty for letting you shoulder the burden; they probably don’t even think about it. And after all, how hard is it to make a pot of coffee? (see Fact #1). Also, they begin to view this as your job (after all, you’ve been doing it reliably for all this time, in fact, you probably enjoy this job!), it’s not their job, so they don’t feel any burden to help.
Being taken for granted is an unpleasant but sincere form of praise. Ironically, the more reliable you are, and the less you complain, the more likely you are to be taken for granted.

Fact 3: It’s hard to avoid “unconscious overclaiming.” In unconscious overclaiming, we unconsciously overestimate our contributions relative to others. This makes sense, because we’re far more aware of what we do than what other people do. Also, we tend to do the work that we value. I think holiday cards are important; my husband thinks that keeping the air-conditioning working is important.
Studies showed that when spouses estimated what percentage of housework each performed, the percentages added up to more than 120 percent. When business-school students estimated how much they’d contributed to a team effort, the total was 139 percent.
It’s easy to think “I’m the only one around here who bothers to…” or “Why do I always have to be the one who…?” but ignore all the tasks you don’t do. And maybe others don’t think that task is as important as you do (See Fact #5).

Fact 4: Taking turns is easier than sharing. I read somewhere that young children have a lot of trouble “sharing” but find it easier to “take turns.” Sharing is pretty ambiguous; taking turns is clearer and serves the value of justice, which is very important to children.
I think this is just as true for adults. I have to admit, shared tasks often give me the urge to try to shirk. Maybe if I pretend not to notice that the dishwasher is ready to be emptied, my husband will do it! And often he does. Which bring us t0…

Fact 5: The person who cares the most will often end up doing a task. If you care more about a task being done, you’re more likely to end up doing it–and don’t expect other people to care as much as you do, just because something is important to you. It’s easy to make this mistake in marriage. You think it’s important to get the basement organized, and you expect your spouse to share the work, but your spouse thinks, “We never use the basement anyway, so why bother?” Just because something’s important to you doesn’t make it important to someone else, and people are less likely to share work they deem unimportant. At least not without a lot of nagging.

Fact 6. If you want someone else to do a task, DON’T DO IT YOURSELF. This sounds so obvious, but think about it. Really. Let it go. If you think you shouldn’t have to do it, don’t do it. Wait. Someone else is a lot more likely to do it if you don’t do it first. Note: this means that a task is most likely to be done by the person who cares most (see Fact #5). To repeat this point in other words, if you persist in doing particular work, it becomes more and more unlikely that someone else will do it.
Of course, you can’t always choose not to do something. Someone must get the kids ready for school. But many tasks are optional.

Fact #7: If, when people do step up, you criticize their performance, you discourage them from doing that work in the future. If you want others to help, don’t carp from the sidelines. If you do, they feel justified in thinking, “Well, I can’t do it right anyway” or “Pat wants this to be done a particular way, and I don’t know how to do that, so Pat should do it.” The more important it is to you that tasks be performed your way, the more likely you are to be doing those tasks yourself. (Of course, some people use deliberate incompetence to shirk, which is so deeply annoying.)

And if you’d like to get this writer’s daily blog post by email, sign up here

New reef rebuilt entirely to help save fisheries in the Gulf of Mexico

The Nature Conservancy is working to restore Half Moon Reef, an underwater oyster colony in the heart of Matagorda Bay, which is one of the most productive fisheries for blue crabs, oysters and shrimp in Texas.
The 45-acre Half Moon Reef will be the Conservancy’s first reef constructed from the ground up.

Carolina Farm Stewardship Association 2013 Conference

The Carolina Farm Stewardship Association (CFSA) is a farmer-driven, membership-based 501(c)(3) non-profit organization that helps people in the Carolinas grow and eat local, organic foods by advocating for fair farm and food policies, building the systems family farms need to thrive, and educating communities about local, organic agriculture.

Our key program areas are:
Food Systems
Farm Services
Founded in 1979, we are the oldest and largest sustainable agriculture organization in the Southeast. For over three decades, we have successfully united farmers, consumers and businesses to build a just, healthy food and farming future.

Program | Carolina Farm Stewardship Association.

CropMobster™ | How It Works –

Here is an interesting link that came to me through the smart people at Food Tank.

An online site to help farmers sell the produce at “come and get it” prices that is not sold through their marketing outlets.