Category Archives: Where’s Dar now?

Vermont Feasibility Report

Very proud to release the Vermont Feasibility Market Currency Report this week. I was contracted last fall to do this work by Vermont Agency of Agriculture, Food and Marketing (VAAFM) in partnership with Northeast Organic Farming Association of Vermont (NOFA-VT).

The focus was whether there were opportunities to merge the coupon (FMNP and incentives) and SNAP programs into a universal currency for all of Vermont’s farmers markets (and also ultimately assist CSAs and other direct marketing outlets) in order to streamline the systems now being used.
The final report covers technology issues, market capacity, costs and outreach for the Vermont farmers markets and offers recommendations for streamlining through pilots and policy and further analysis.

This link takes you to my website where the report is listed and also to the NOFA-VT site where it will also be listed.

I am happy to talk about the report or to answer any questions.
Dar

http://www.helpingpublicmarketsgrow.com/vermont-feasibility-report.html

Simple online customer survey

Recently did a quick survey for Long Beach Farmers Market in Mississippi as their organizer mulls a decision to move the market to a green space with more parking and some shade, but away from the coffee-house and asphalt.This sort of decision, as many organizers have discovered, sounds like an easy decision but never is!
Mississippi Gulf Coast markets continue to manage the after effects of Katrina (where the damage was most severe) with their cities often just now finishing rebuilding their downtowns and green spaces.
Those spaces often come last after city halls, schools and roads so the markets have been the hosts for the few vibrant public spaces along the Gulf over the last 7 years.
The amount of work that it has taken to bring back these small towns that are vital for the state and region’s economic feasibility is mostly undocumented and much of it has been driven by individuals and volunteers. Markets too can take a bow.

Here are the results of the survey:

Charted answers

Sing-along at the IFMA

Old friends and multiple-movement-colleagues Ken Meter and Karen Lehman lead a cooperative sing along at the Illinois Farmers Market Association with a song found in a attic of a woman organizer from the 1930s, song to the tune of Auld Lang Syne called Cooperate. A sweet moment.

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Back to Burlington

The late winter and spring are mad times for a farmers market consultant. The numbers of workshops and conferences has doubled or tripled in the last few years and every year since 2005 or so, I have been honored to be asked to present at 4 to 10 state or national convenings. I very much appreciate the opportunity to work with many market and market advocates at one time and to hear about new ideas and to meet some of those names I read from reports and posts on listserves.
In January, I spoke at NOFA-VT’s Direct Marketing Conference for the second year and I must say it’s a favorite of mine-a great mix of market organizers, farmers and agencies. Very focused and well attended. NOFA does an extremely professional job putting this on without showing the blood, sweat and maybe even tears, but knowing them its probably blood, sweat and laughs…
Part of why I went there was to conduct interviews with farmers and market operators to ensure their point of view is included within the state feasibility report that I am doing for NOFA and VAAFM (Vermont Agency of Agriculture, Food and Markets) on their EBT, WIC, FMNP systems and what steps it would take to build a comprehensive and universal system for their markets. (And no, I don’t ski or participate in winter sports so outdoor fun doesn’t factor in….)
Unfortunately, my schedule, vendors winter flu and other issues prevented me from getting enough interviews, so I decided to come back and to buttonhole some more folks at the other conference I have heard about from many Vermonters-NOFA’s Winter Conference. Workshops, TED talks, a multitude of different points of views from producers to “eaters” and a seed swap among many other things.
If you’re nearby and can make it, you might want to register and check it out for yourself. If you’re further away, you might want to download their brochure and put one on in your town.

Hot topics in cold Vermont…

Living in New Orleans used to mean that I had a mild winter (if any) to deal with each year and January was about celebrating Carnival from Twelfth Night up until Fat Tuesday (Mardi Gras). Now as a market consultant, I spend the winter traveling to conferences and meetings, oddly almost all held in the northern climes!
Even with my aversion to cold, I am excited to be returning to Vermont for my third visit with NOFA-VT, and the second time I will be attending their Direct Marketing Conference held in lovely South Royalton VT.

Beginning last fall, I started work with NOFA-VT and the Vermont Agency of Agriculture to study their card and token currency systems in the markets and comparing them to other states’ systems in view of the 2020 implementation of WIC to EBT cards – as well as the new technology that is swirling around like Square and the new upcoming Novo Dia Group smart phone app for cc/debit/food stamps. Also included in this research is the need to ascertain if these systems (which of course include incentives, FMNP coupons, WIC vouchers and in some states veggie prescriptions too) are working well at market level and how to measure them.

I have been calling on my colleagues across a dozen states and networks to hear their analysis which has been shared most generously. Now, I go to Vermont to gather some case studies from farmers and market managers to round out the raw data which then will need to be crammed into a manageable report for Vermont come early spring.

wish me luck.
And, email me or call me if you have data on a network or state level that you wish to share.

Saxapahaw: Gatorade next to Kombucha

What a treat I had yesterday. Sarah of the Carrboro Farmers Market has been patiently squiring me around the area, meeting to meeting, meal to meal. Hopefully, all of you have made it to this area of North Carolina and had some of their amazing food, centered by the pork, chicken -well, all meat- that they love and know how to cook in so many interesting ways.
Yesterday, Sarah took me a few miles out of Carrboro to a little town called Saxapahaw (pronounced sax-paw the Carrboro native says) for lunch and for a quick meeting. That meeting easily became an afternoon, because of the fascinating Saxapahaw General Store.

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Here is what their website says about their beginnings:

The Saxapahaw General Store as it now exists began in June 2008 when Jeff Barney, butcher and self-taught cook, and Cameron Ratliff, teacher and self-taught biscuit maker, worked with former owner Mac Jordan to begin a new life for the convenience store and gas station that had served the community for several years. They imagined a spot where a village could gather for refreshments, meals, and basic home provisions, run by folks whose varied backgrounds have each taught them they can influence their world by collaborating with their neighbors. They hoped to serve the residents of Saxapahaw with a range of products that could allow everyone to feel welcome. They decided to become stewards of local foods, good wine and beer, nutritious snacks, and eco-conscious dry goods.

What I saw was a business model that looked right. Once I met the dynamo farmer Suzanne, I became even more sure. Suzanne took us across the street to the pastures after our lunch
(the picture below shows what is available for lunch-all of the meat is local and much of the produce too)

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The turkeys were the last of the year, with these destined for ground turkey in the next week or so.
Much of the poultry production is done herself alongside Saxapahaw neighbors and coworkers; the humane treatment of her animals at the end of their lives is so important to this farmer that she told us she would not use many of the processing plants available to her. And that if that was the only way that they could be processed that she wouldn’t raise animals for food.

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She pointed out the ducks that they had only begun to raise for food and the vegetable garden, also beginning. At this point, the store is buying from the very talented growers that surround the area thanks to the Carrboro Farmers Market and its younger sister markets, but the emporia is going to grow some of its own produce across the street. The composting is carefully monitored before being shared with their animals, so as to not waste any of the precious produce.

The store is set up to roam and shop after one has put their order in at the counter. Coca-cola products are lined up near pure ginger root drinks, homemade baked goods and local preserves near the small candy area. Hunting gear and motor oil can also be picked up as well along with some biodiesel or gas for your truck.

The store is both a throwback and a nod to the future. Suzanne talked extensively about the ongoing need for more equipment as well as sharing individual stories of the staff and their talents. Throughout our time there, people of varying ages and backgrounds came and went, bought food, drink and dry goods.
As public health and regional planners look for store models that can offer dignity and inclusion to food producers as an encouragement to sell there (just as the farmers market world has done) this store should become a Mecca. Using around 1500 square feet to offer as many culturally appropriate items as possible (Suzanne dreams of the day she can put out her gizzards and turkey necks next to the stock already offered) and real food choices next to convenience items still necessary to the real world, the Saxapahaw General Store is a food organizer’s dream come true.

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Carrboro, here I come

I’m off this morning to visit with my wonderful colleagues in North Carolina. Sarah Blacklin of the Carrboro Farmers Market has invited me to interrupt her very busy work schedule to talk about evaluation, federal benefit programs and (maybe) assisting in convening the North Carolina markets so that they can share more fully and learn from each other’s excellent examples.
I originally went to Carrboro in 2006 when Sheila (the then market manager) invited me to take part in their Katrina gumbo fundraiser which was to benefit my own New Orleans farmers markets. It was such a great idea. They asked 5 restaurants to make their own version of gumbo and then sold each for 1 hour at a time at the market. Sold out or not, they went to the next one at the top of the hour with much fanfare (they ripped off the previous name and uncovered the upcoming with great cheers.) Of course, they almost all sold out and people hung around to get their favorites, not knowing which hour each would be sold. They raised over 6000.00 for my markets and vendors!
The market had over 5500 shoppers that day (not an unusual number for this excellent market) and their support was so genuine and warm that I have always considered the Carrboro Farmers Market (CFM) to be the sister market to Crescent City Farmers Market (CCFM) and whenever I can go and see their excellent work and the nearby Durham Farmers Market market, I go.

I am very lucky to be working with so many state and national leaders – I am honored to be asked to help them figure things out for their markets – but I will always save some of my time for those individual market leaders who inspire me with their own local vision and joie de vivre.

Seed in Oregon City

Just finished the first ever SEED http://www.marketumbrella.org/marketshare/
study in Oregon City, Oregon. Market manager Jackie Hammond-Williams puts together an amazing market every few days and has a lot of fun while she does it. Look for my upcoming FMC newsletter story about the study day and how this economic tool measures a markets impact. AND you’ll be able to read the report too – which was ready the next day. I guess we’ll let OCFM look at it first but I’m sure they will have it on their website very soon, and it will be followed by their weekday market SEED report too.

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Morven Summer Institute studies farmers markets evaluation

Morven Summer Institute, University of Virgina

The University of Virginia has begun their latest set of summer courses at their Morven Summer Institute outside of Charlottesville. The Farmers Market Coalition has partnered with professors Tanya Denckla Cobb, Department of Urban & Environmental Planning and Paul Freedman, Department of Politics to present a 2-week course on farmers markets.

Farmers Markets and Applied Food Systems Research will explore the history of the modern farmers market movement, its purpose and discuss emerging evaluation techniques through guest lecturers such as Stacy Miller, Executive Director of FMC, Richard McCarthy, Executive Director of marketumbrella.org, Bernie Prince, FMC Board President and Co-Director of Fresh Farm, and yours truly, independent researcher and public market trainer. The students will also attempt some market-level research using the Indicator Matrix we are developing at FMC and marketumbrella.org’s SEED tool.
About Morven:
In 2001, philanthropist John W. Kluge gave an extraordinary gift of real estate to the University of Virginia Foundation for educational and charitable purpose. The 7,379-acre gift, valued in excess of $45 million, more than doubled the University’s land holdings. Located in southeastern Albemarle County, the properties comprised 11 farms and estates, including historic Morven Farm.

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