JD Farms in Mississippi has innovated another direct marketing idea while vending at the Crescent City Farmers Market. They have built free-standing carts to better present their goods and offer some flexibility in how they set up their stall. They have two of these with a third fixture being the yellow plant stand that can be just seen to the right in the picture.

What I like about this cart is how they incorporate customer needs like the waist-level display area, the middle shelf seen to the right of the shopper in the pic (which folds down), and the chalkboards on the bottom. The vendor side has recessed spaces for bags and a place for the cash box. Obviously, the umbrella slots into the middle of the display.

They can use a pallet jack to load these into their van and will be continuing to update the design of these.I have encouraged Don and Jeff to build then for others, or at least sell plans for making them. Feel free to join me in urging this side business for this talented duo.