Journal of Consumer Research © 2011 Journal of Consumer Research Inc.
Analysis of actual shopping behavior of 1,000 households over a period of 6 months revealed that shopping baskets have a larger proportion of food items rated as impulsive and unhealthy when shoppers use credit or debit cards to pay for the purchases (study 1).

Eric Cantor’s You Cut includes SNAP incentives

On the House Majority Leader’s “You Cut” site, there was a “vote” on the Supplemental Nutrition Assistance Program (SNAP) fruit and vegetable incentive program (Healthy Incentives Pilot), and urges taxpayers to “not have to be bribed (emphasis added) with additional cash benefits to make nutritious food choices.” That is certainly contrary to the thoughts of USDA Secretary Tom Vilsack last summer, who stated that, “This pilot project will empower low-income Americans to eat more nutritious food and has the potential to strengthen the SNAP program that serves as a critical safety net to the most vulnerable in our society. Increased consumption of fruits and vegetables, especially in the place of higher calorie foods, can help move America towards healthier lifestyles and a healthier future.” See it here
You Cut

Some younger people expect to pay more for heathier options when dining out

A study by The NPD Group reveals that when dining out, Americans do not expect to pay more for healthier food. According to the study, nine percent of all restaurant visits are based on a customers’ desire for lighter or healthier fare (down from 10 percent in 2007). The results did vary a bit by generation, with over half of consumers aged 25 to 49 years old expecting to pay the same price for healthier items and standard fare. Thirty percent of consumers aged 18 to 24 would be willing to pay more for healthy menu items.