In 2001, CIW launched the Campaign for Fair Food with the first-ever farmworker boycott of a major fast-food company. The national boycott of Taco Bell called on the fast-food giant to take responsibility for human rights abuses in the fields where its produce is grown and picked.

The logic behind the Campaign for Fair Food is simple. Major corporate buyers — companies such as Publix, Ahold, Kroger and Wal-Mart — purchase a tremendous volume of fruits and vegetables, leveraging their buying power to demand the lowest possible prices from their suppliers. This, in turn, exerts a powerful downward pressure on wages and working conditions in these suppliers’ operations.
CIW