Many market organizers and vendors have seen the market box concept in action in their region, where a non-profit or an entrepreneur picks up goods from participating producers and sells them as a package or allows for individual selections, packed and delivered. In my area, Good Eggs has the corner on the regional ingredient delivery system right now. Their delivery van is seen at most markets first thing picking up orders from individual market vendors.
Another version of the delivery service of “fresh” but not necessarily local is Blue Apron which delivers the precise ingredients for meals to your door, and adds seasonal recipes and detailed instructions. Hello Fresh is another well-known company using the same model, but Blue Apron is seen as the industry leader and just raised 135 million dollars so is now “valued” at 2 billion dollars.
So do these services help local food?
The truth is that many eaters will never become regular market shoppers but many can be introduced to the joys of seasonal whole foods through these services and so market organizers should at least be aware of them and do their best to work along if it does not impair the direct sales of the market’s vendors. However, we need to be vigilant about communicating the benefits of markets even more in these crowded times.
Blue Apron charges approximately $10 per meal, and makes over 3 million meals every month. Blue Apron now operates two distribution centers with over 1,800 employees, and thousands of customers.
Other facts from their site:
Recipes never repeated in the same year
Meals are 500-700 calories per serving and take 35 minutes to prepare
Ingredients are perfectly pre-measured so there’s no waste
Cook with seasonal ingredients that are fresher than the supermarket
Discover specialty products that are hard to find on your own
Free delivery nationwide
Choose a delivery day that best fits your schedule
Ingredients arrive in a refrigerated box so food stays fresh even if you’re not home