Last year, the Farmers Market Coalition teamed up with Chipotle Mexican Grill to give 30 farmers markets across the country the opportunity to meet their educational missions through the POP Club: Power of Produce! FMC is excited to announce that POP will continue at those markets for an additional year, AND will expand the program to include 20 MORE FMC member markets for the 2016 season!
POP Club began in 2011 at the Oregon City Farmers Market. The program’s success attracted the attention of, and quickly spread to, markets across the country. POP Club empowers children to make healthy food choices by engaging them in educational activities at the farmers market and putting buying power directly into their hands. The program gives children $5 in market currency (vouchers) to spend on fresh produce when they participate in a POP Club activity. POP Club provides a fun opportunity for children to participate in the local food system through conversations directly with farmers, educational games and demonstrations, and exposure to new fruits and vegetables. You can learn more about the POP Club here.
The Chipotle Mexican Grill sponsorship will provide 50 FMC members with activity supplies and promotional materials needed to run the program, and $2,000 in farmers market vouchers for POP Club participants! While the Chipotle sponsorship opportunity is open to a limited number of markets, the POP Club tools, guides, templates and promotional materials are available for download by all FMC members.
Sponsored markets will receive:
- $2,000 in farmers market vouchers
- A POP Club Banner
- Grow Pots (flower pots with seeds and info on growing your own veggies)
- Activity Books (Games and activities that also teach kids about growing food and eating healthy)
- Farmers Market Scavenger Hunt cards
- Salsa recipe cards
- Temporary Tattoos
- Templates for social media graphics, fliers, and POP Club Passports
The sponsored markets will be required to offer POP Club programming on 4 market days, between June and August. However, markets are free to offer POP Club more often if desired. Sponsored markets will be required to submit two brief progress reports on their POP Club activities. The POP Club events and final report must be completed by August 15th.
Does this sound like a great program for your market? Apply today! The online application takes about 15 minutes, and is due by Friday April 29th at 11:59 EST. If you have any questions about the program, please contact Liz Comiskey firstname.lastname@example.org.