NFMW coming soon: are you ready?

USDA Secretary Tom Vilsack officially declared August 7 through August 13, 2016, as the 17th annual National Farmers Market Week, highlighting the key role that farmers markets play in bringing communities together around agriculture.

If you’re a market manager, USDA has resources to help you celebrate. USDA is offering free online National Farmers Market Week graphics and templates to help you customize posters, emails, websites and other promotional materials.  Customizing materials is easy with the help of a short demonstration video. Contact Peter Wood, AMS Public Affairs, for more information at (202) 720-6179 or via email at Peter.wood@ams.usda.gov.

 

(Also, check out FMC’s lovely and extremely useful NFMW media kit with examples of social media messages and more.)

Learn more about National Farmers Market Week:

 We’re kicking off a campaign where people share their favorite aspect of their farmers markets using the hashtag #marketfav with a photo of their favorite thing about the market.

 

Additional hashtags:

#LocalIsCool #MyFarmer, #MyRancher, #MyCommunity, #MyLunch, #MyIngredients, #MyProduce, #MyFiddler, #MyInspiration, #MySenses

 Follow AMS Twitter account: https://twitter.com/USDA_AMS

Update or add your markets in USDA’s Farmers Market Directories: http://usdalocalfooddirectories.com

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Interested in Free SNAP EBT Equipment?

If you are a farmers market or a direct marketing farmer interested in offering card processing but currently lack EBT equipment, check out Farmers Market Coalition’s link below to get information about two programs that offer free equipment and cover many of the fees for a period. The site is easy to navigate to see if your market or business can begin EBT processing. FMC also supplies some good FAQs here for anyone searching for more information on these systems.

Source: Interested in Free SNAP EBT Equipment?

2015 Farmers Market SNAP Support Grantees

Some very exciting projects in here. Congratulations to all of the successful organizations.

As approved by Congress in the President’s FY 2014 budget request for FNS (The Food and Nutrition Service: 2014, Explanatory Notes), these funds are intended to support “the participation of farmers’ markets in SNAP by providing equipment and support grants to new markets and those currently participating in the program.” The goals of the FMSSG program are to increase SNAP accessibility and participation at farmers’ markets, and support the establishment, expansion, and promotion of SNAP/Electronic Benefits Transfer (EBT) services at farmers’ markets. This is a new program, which may continue in subsequent years.

Supplemental Nutrition Assistance Program (SNAP)

Link to original RFA

Last Published: 10/02/2015
  1. Plant Chicago, NFP – Ensuring SNAP Success at Plant Chicago’s Farmers Market
    Chicago, IL
    Choice Neighborhood
    Estimated Federal Funding: $15,379
    Plant Chicago’s Ensuring SNAP Success project, will improve SNAP programming in the urban center of Chicago, IL by increasing SNAP-customers at the organization’s farmers market through community, bi-lingual outreach and a local marketing campaign.  Through this project the SNAP program at the market will expand to include a volunteer program for weekdays and weekends.  Plant Chicago intends to increase SNAP participation at their market by over 25% for 2017.
  2. Trust for Conservation Innovation – Making Farmers Market Purchases a SNAP in Northern California
    San Francisco, CA
    Choice Neighborhood
    Estimated Federal Funding: $123,068
    The Making Farmers Market Purchases a SNAP in Northern California project will support staffing for the SNAP at eight small-scale farmers markets in Northern California that currently struggle to provide SNAP on a regular basis. Through this project, these markets will receive EBT technical training and assistance.  Additionally, the project will increase SNAP redemptions at farmers markets through community outreach and promotion and develop best practices to ensure growth and sustainability.
  3. Morgantown Farmers’ Market Growers Association – Expanding a Targeted SNAP Program to Demographically-Diverse Member Markets
    Morgantown, WV
    Strike Force State
    Estimated Federal Funding: $36,599
    Through the FMSSG, the Morgantown Farmers’ Market Growers Association will hire an EBT coordinator to manage the growing SNAP at two farmers markets and increase redemptions by engaging in outreach specifically targeted to SNAP-participants in urban food-desert of West Virginia.  The Association will also identify best practices that can be incorporated into a long-term plan for the SNAP at other markets throughout West Virginia.
  4. Growing Places Indy, Inc. – Indy Winter Farmers Market (IWFM) “Good Eating Is a SNAP, All Winter Long”
    Indianapolis, IN
    Promise Zone
    Estimated Federal Funding: $58,740
    The Indy Winter Farmers Market (IWFM) “Good Eating Is a SNAP, All Winter Long” program will increase access to SNAP by hiring a dedicated EBT manager that will also coordinate educational demonstrations and outreach materials.  This staff member will provide farmer vendors with needed training and technical support. These activities will help to increase the consumption of farmers market products by SNAP customers and give farmers the tools they need to increase SNAP redemptions and build their businesses.
  5. Homefull – Growing SNAP Success with Southwest Ohio Farmers’ Markets
    Montgomery, OH
    Estimated Federal Funding: $113,258
    Through Growing SNAP Success with Southwest Ohio Farmers’ Markets, Homefull will reach a three-county area to bolster and increase SNAP at over fifteen local farmers markets and promote SNAP availability at the participating markets.  Homefull will achieve this through EBT training and technical assistance, outreach, EBT staffing, and market ambassadors.  The project plans to double the number and dollar value of SNAP transactions at southwest Ohio farmers markets.
  6. The Experimental Station-6100 Blackstone –  EBT Support and Outreach For Illinois Farmers Markets and SNAP Clientele
    Chicago, IL
    Choice Neighborhood
    Estimated Federal Funding: $250,000
    Over a two-year project, the Experimental Station will provide EBT support to Illinois farmers markets accepting SNAP through EBT/SNAP consulting, technical support and establishing an online community of EBT support to Illinois farmers markets.  This project will also create and disseminate outreach materials and television advertisements, to create greater awareness of the availability of SNAP at Illinois farmers markets. The Experimental Station aims to double SNAP sales at markets throughout Illinois during the life of this project.
  7. Houston Department of Health and Human Services – Expanding Opportunity for Use of SNAP at Houston Farmers Markets
    Houston, TX
    Strike Force State
    Estimated Federal Funding: $250,000
    The Houston Department of Health and Human Services through the Expanding Opportunity for Use of SNAP at Houston Farmers’ Markets project will provide staff and EBT technical support and promotional activities related to the expansion of SNAP acceptance at Houston farmers markets.  Outreach and promotional activities will be implemented in partnership with local community organizations to increase the number of farmers markets accepting SNAP to six.  The project aims to increase the number of SNAP transactions at farmers markets within the City of Houston to 8,980 by 2018.
  8. Missouri Farmers Market Association – Growing SNAP at Farmers Markets in Missouri
    Webb City, Missouri
    Choice Neighborhood
    Estimated Federal Funding: $73,160
    The Missouri Farmers Market Association will expand the SNAP at ten farmers markets throughout Missouri. SNAP-expansion will occur through a variety of marketing tools tailored to the individual market and its SNAP-customers.  The marketing tools range from radio advertising to cooking demonstrations, to banners, and brochures, all designed to best reach local SNAP-participants.
  9. Hamakua Harvest, Inc. – Hamakua Harvest Farmers’ Market SNAP/EBT Expansion Program
    Honokaa, HI
    Estimated Federal Funding: $137,174
    The Hamakua Harvest Farmers’ Market SNAP/EBT Expansion Program will support the newly-authorized farmers market in Honokaa, HI gain the support it needs to thrive. The funds will be used to promote and expand the SNAP through staffing an EBT manager, purchasing SNAP supplies, training for EBT market vendors, and outreach to SNAP-recipients.  Hamakua Harvest anticipates the impact of the project to include 36 vendors to be trained to accept SNAP.
  10. North Union Farmers Market – Increasing SNAP Benefit Use at North Union’s Cleveland Markets through Educational Outreach and Targeted Marketing
    Cleveland, OH
    Choice Neighborhood
    Estimated Federal Funding: $59,302
    North Union Farmers Market will strengthen their SNAP by hiring a part-time educational coordinator who will be responsible for expanding the market’s outreach programs and build relationships with community partners that work with SNAP-clients. The expanded outreach programs will include cooking demonstrations, family-friendly educational activities and workshops on food preservation.  The North Union Farmers Market will also implement a marketing program using print and digital media and radio advertisements.  The anticipated impact of the project is an increase in redemptions by 10%.
  11. Broad Street Events, INC. – Spotlight on Snap, Raising SNAP Awareness in Rural Michigan
    Chesaning, Michigan
    Estimated Federal Funding: $17,480
    The project Spotlight on SNAP will effectively market the SNAP to surrounding SNAP-residents and increase the amount of SNAP users at the Downtown Chesaning Market.  Funding will provide the needs to expand outreach and effectively promote SNAP through market activities, newspaper articles, television commercials, and outreach events.  Broad Street Events will partners with many local organizations and schools with high populations of SNAP-recipients.
  12. Village of Park Forest – Park Forest Farmers’ Market EBT Program
    Park Forest, IL
    Choice Neighborhood
    Estimated Federal Funding: $16,975
    The Park Forest Farmers’ Market EBT Program will increase SNAP benefit redemption at the Park Forest Farmers Market by hiring an EBT manager who will administer the program, plan and implement outreach strategies for informing SNAP participants of their ability to use benefits at the farmers market, and conduct trainings for farmer-producers new to the market on participation in the EBT program.  By expanding the EBT program, the market can continue to involve more vendors and offer greater varieties of products available to SNAP customers.
  13. Harvest Home Farmer’s Market – Farm Fresh for Every Body
    New York, NY
    Choice Neighborhood
    Estimated Federal Funding: $250,000
    Through 19 different farmers markets in food-deserts around New York, Harvest Home will increase the number of SNAP transactions processed at their farmers markets, increase the number of farmers and vendors who serve SNAP recipients, and broaden their reach into the surrounding communities. Harvest Hands will achieve these goals by creating culturally and linguistically appropriate promotional materials to reach SNAP-recipients, improve the technology needed to process SNAP transactions on-site and in real time, and conduct ongoing vendor SNAP recruitment for farmer producers.
  14. Everyone’s Harvest – Monterey County SNAP Initiative
    Marina, CA
    Estimated Federal Funding: $109,716
    Everyone’s Harvest will double its annual SNAP redemptions and grow its SNAP customer base by 70% by using a customer relationship management database and outreach to SNAP market shoppers.  The organization will achieve this by engaging Spanish-speaking community members in producing a Spanish-language promotional video focused on SNAP and creating a mailing and email outreach campaign.
  15. Eastern Market Corporation – Eastern Market: Detroit’s SNAP Food Security Blanket
    Detroit, MI
    Strong Cities Strong Communities
    Estimated Federal Funding: $249,663
    The Eastern Market: Detroit’s SNAP Food Security Blanket program will provide resources for program support staff, consulting fees, and supplies to allow for significant program improvements through increased operational efficiencies and greater program effectiveness.  This will be achieved by discontinuing the use of a paper-based system and expanding the SNAP program to an additional market.
  16. Friends of the Rochester Public Market, Inc. – Greater Rochester Farmers’ Market SNAP Collaborative
    Rochester, NY
    Estimated Federal Funding: $178,902
    Through the Greater Rochester Farmers’ Market SNAP Collaborative project the Friends of the Rochester Public Market will implement a community-wide marketing campaign that increases awareness of SNAP use at regional farmers markets.  Additionally funds will be used to develop a new SNAP Token Center at the Public Market and staff salaries for SNAP related activities
  17. Fresh Approach – SNAP Training and Outreach for Farmers’ Markets in San Francisco Bay Area Counties
    Concord, CA
    Choice Neighborhood
    Estimated Federal Funding: $190,951
    Fresh Approach will use funds to perform SNAP data collection, build a network of farmers market stakeholders, create and distribute bi-lingual marketing material, produce outreach events, create a best practices manual for farmers markets to utilize setting up a SNAP program, and train farmers market staff on SNAP program implementation.
  18. Glenville State College Research Corporation – Expansion of Acceptance of SNAP at the Gilmer County Farmers’ Market: Population of low income households in a food desert
    Glenville, WV
    Strike Force State
    Estimated Federal Funding: $42,020
    This project will use funds to design and distribute educational posters and handouts, create and execute an extensive marketing campaign including TV and radio ads, provide salary for an EBT operator and manager, and train volunteers and market staff on SNAP procedures.
  19. Southern Tier West Regional Planning and Development Board – From the Ground Up: Expand and Sustain SNAP at Farmers Markets
    Salamanca, NY
    Estimated Federal Funding: $99,813
    From the Ground Up: Expand and Sustain SNAP at Farmers Markets project will provide research and data analysis, technical assistance, educational training, volunteer training, and capacity building strategies to farmers market managers, and perform outreach to SNAP clients, develop curriculum and training materials for the Southern Tier West Regional Farmers Market Network.
  20. City of Independence – Increasing SNAP Awareness and Utilization at Independence Farmers’ and Craft Market
    Independence, MO
    Choice Neighborhood
    Estimated Federal Funding: $144,976|
    The City of Independence will use FMSSG funds to design and implement a marketing plan for the Independence Farmers market through movie, billboard, local print and bus advertisements, additionally banners and other printed advertising material will be used at the farmers market and distributed throughout the community.  City staff will also perform outreach and educational events in order to increase redemptions at the farmers market due to higher community awareness of SNAP at the farmers market.
  21. Florida Certified Organic Growers and Consumers, Inc. –  Increasing the Capacity of Fresh Access Bucks in Florida
    Gainesville, FL
    FINI & Choice Neighborhood
    Estimated Federal Funding: $250,000
    The Increasing the Capacity of Fresh Access Bucks in Florida project will use FMSSG funds to pay personnel for SNAP administration, organization to provide resources, and technical assistance to farmers market managers.  The project will also develop strategic branding and promotional materials for FL farmers markets and promote SNAP at markets through regular press releases, advertising on the radio, in newspapers, on public transit, on electric bills in each county, direct mailings, and through social media.
  22. Boulder County Public Health – Building and Growing Regional Capacity for SNAP at Farmers’ Markets in Colorado’s Front Range
    Boulder, CO
    Strike Force State
    Estimated Federal Funding: $231,460
    The Boulder County Public Health will use funds to staff a farmers market SNAP coordinator, conduct focus groups on the barriers to accessing farmers markets, develop and implement an outreach plan, train farmers and market managers on managing a SNAP program, hire bi-lingual staff for markets, and create communication tools to distribute best practices to farmers markets in the county.
  23. Appalachian Sustainable Agriculture Project – Increasing SNAP at NC Farmers Markets
    Asheville, NC
    Strike Force State
    Estimated Federal Funding: $164,625
    Through the Increasing SNAP at NC Farmers Markets project, the Appalachian Sustainable Agriculture Project will conduct outreach and promotion to and collaboration with local agencies on SNAP at farmers markets, conduct trainings for market managers and farmers on how to increase SNAP redemptions at markets, evaluate community needs through research and surveys, and provide technical assistance to market managers following their initial training.
  24. The Food Trust – Making Fresh Food a SNAP: Increasing ACCESS Sales at Food Trust Farmers’ Markets
    Philadelphia, PA
    Promise Zone, FINI, Choice Neighborhood
    Estimated Federal Funding: $150,103
    The Food Trust will conduct focus groups, staff EBT operation at markets, implement promotional events around SNAP, develop marketing plan to educate SNAP-clients on EBT at farmers markets, develop bi-lingual marketing and educational materials, train market managers on SNAP program management, and collaborate with local partners.
  25. Hub City Farmers’ Market – Expanding South Carolina’s SNAP Use at Farmers Markets
    Spartanburg, SC
    Strike Force State
    Federal Funding: $247,100
    This project seeks to create a market model that can serve as an inspiration to markets across the state, alleviate market and user barriers, and help municipalities understand the importance of supporting SNAP in markets they run. Hub City Farmers’ Market of Spartanburg will work with Eat Smart Move More South Carolina and the University of South Carolina Center for Research in Nutrition and Health Disparities to develop a set of best practices to help mentor two markets in key areas of the State.
  26. El Dorado County Trails Farm Association – Improvement and Expansion of EDC Farm Trails Association Farmers’ Market SNAP Program
    Placerville, CA
    Federal Funding: $16,057
    The project’s main goal is to boost public awareness of farmers’ market accepting SNAP benefits.  Applicant plans to partner with the Health and Human Services Department and El Dorado CNAP to conduct outreach along with media blitz and raise awareness about the program.
  27. Feed the Hunger Foundation – SNAP at Honolulu Farmers Market
    San Francisco, CA/Honolulu, HI
    Federal Funding: $243,450
    The plan for this project includes outreach to the following communities: 1) news outlets engaging communities whose first language is not English: Samoan, Tongan, Chuukese, Tagalog, Ilocano, Korean, Cantonese, Vietnamese, Thai, Lao, Cambodian, Japanese; 2) Military news at Joint Base Pearl Harbor Hickam; 3) University of Hawaii system (including community and adult education outreach colleges). 4) Coordinating with other SNAP –accessible farmers markets to collaborate on promotion.
  28. Ecology Center – California Farmers’ Market EBT Program
    Alameda, CA
    Strong Cities, Strong Communities (SC2)
    Federal Funding: $242,828
    The project’s aims to support the Ecology Center’s CA Farmers Market EBT program and will: (1) reach out to the 350 CA farmers’ markets that do not yet offer SNAP access with a compelling Case Statement on the benefits of accepting SNAP; (2) provide comprehensive technical assistance, training, shopper outreach materials, scrip, and systems to help a minimum of 120 of those markets add SNAP access; (3) update, improve, and maintain FMfinder.org, the Ecology Center’s website and mobile site designed to helps SNAP shoppers easily find up-to-the-minute information on CA farmers’ markets where they can use their benefits; (4) work with the Departments of Social Services in Los Angeles and Alameda Counties to mail over 1.3M inserts to 632,205 SNAP in order to educate them about the availability of SNAP programs at local farmers’ markets and direct the shoppers to FMfinder.org to find locations and hours of operation; and (5) through these combined efforts, increase SNAP sales at CA Farmers’ Markets by $1.23M (a 33% increase over 2014) by the end of the grant term.
  29. Kokomo Farmers Market Corp – SNAP To Kokomo Farmers’ Market: a targeted marketing, outreach and expansion project to increase SNAP user participation and benefits use at the KDFM
    Kokomo, IN
    Federal Funding: $248,770
    The project goals are to (1) increase SNAP client accessibility and participation at the Kokomo Downtown Farmers Market (KDFM) through extended hours, targeted outreach and expanded marketing, to (2) improve systems for SNAP transactions, recording, and reporting, and to (3) support SNAP recipients with cooking and preserving demonstrations at various outreach locations.
  30. Sustainable Farms & Communities, Inc. – Expanding SNAP Participation in Boone County, Missouri
    Columbia, MO
    Estimated Federal Funding:  $146,983
    Expanding SNAP Participation in Boone County, Missouri project will provide staff for EBT market management, including record keeping, token management and educational activities.  Also, the project will develop a comprehensive marketing and community outreach plan, and healthy cooking and living demonstrations.
  31. Health Education Council – Sacramento Region CalFresh Market Expansion: Connecting Families to Farmers
    West Sacramento, CA
    Promise Zone & Choice Neighborhood
    Estimated Federal Funding: $240,429
    This project will provide technical training and support to SNAP market managers, the funds will also provide EBT staffing for markets, outreach to SNAP customers at markets, marketing material, and regional meetings and trainings.
  32. Washington State University – Skagit Farmers Market Flash
    Pullman, WA
    Estimated Federal Funding: $250,000
    Washington State University will implement the Skagit Farmers Market Flash project through organizing and producing market outreach events, increase access to farmers markets for seniors, develop and roll-out a marketing campaign, and provide EBT training and technical assistance for farmers market managers.
  33. Federation of Massachusetts Farmers Markets – Massachusetts SNAP Support Project
    Waltham, MA
    Choice Neighborhood
    Estimated Federal Funding: $250,000
    Massachusetts SNAP Support Project will provide SNAP operating support to farmers market managers across Massachusetts; awarding sub-grants for time spent operating SNAP/EBT machines at market, SNAP accounting, vendor payments, reporting, and performing outreach to SNAP participants, as well as purchasing scrip and accounting software necessary for SNAP/EBT.
  34. Dianne’s Call – Optimizing Peoples’ Everyday Nutritional (OPEN) Path to Healthier Lifestyles
    Sumter, SC
    Strike Force State & Choice Neighborhood
    Estimated Federal Funding: $229,589
    Dianne’s call with expand the SNAP program at local farmers markets through training, conducting hands-on cooking classes, provide educational material for SNAP at farmers markets and implement health and behavior promotional events.
  35. Downtown Fond du Lac Partnership, Inc. – Reaching Diverse Populations through SNAP at the Farmers Market
    Fond du Lac, WI
    Estimated Federal Funding: $28,471
    This project will provide market managers and farmer EBT trainings, SNAP community outreach, extensive marketing campaign to SNAP-clients, creation of promotional videos, language translation for marketing materials, market and SNAP tours for clients, educational and cooking demonstrations, and additional SNAP signage.
  36. Village of Farwell – Farwell Farmer’s Market SNAP Project|
    Farwell, MI
    Estimated Federal Funding: $89,160
    The Farwell Farmer’s Market SNAP Project will provide staff for the farmers market, train vendors on EBT use, create marketing materials, implement marketing plan, and a social media campaign.
  37. Maine Federation of Farmers’ Markets – Building a SNAP Support System for Maine Farmers’ Markets
    Pittsfield, ME
    Estimated Federal Funding: $249,677
    The Main Federation of Farmers’ Markets will use funds to provide training for market managers and farmers on EBT, provide support and technical assistance for local farmers markets, produce and utilize SNAP-Farmers Market communication tools, update EBT training manual, implement a branding campaign in conjunction with FINI, and develop and train market liaisons.
  38. Sankofa Safe Child Initiative – Sankofa Seniors Farmer’s Market Project
    Chicago, IL
    Choice Neighborhood
    Estimated Federal Funding: $28,616
    The Sankofa Seniors Farmer’s Market Project will use funds to do community outreach, cooking demonstrations and other educational sessions targeted toward seniors, and increase access to farmers market for seniors.
  39. Farm Fresh Rhode Island – The Rhode Island Farmers Market SNAP Network
    Pawtucket, RI
    Choice Neighborhood
    Estimated Federal Funding: $250,000
    Farm Fresh Rhode Island will develop and implement extensive marketing plan focusing on SNAP at farmers markets and provide financial support to local farmers markets to maintain their EBT programs.
  40. Billings Forge Community Works, Inc. – More SNAP: Local Vegetables and Fruit for Hartford Tables
    Hartford, CT
    Promise Zone
    Estimated Federal Funding: $198,776
    The More SNAP: Local Vegetables and Fruit for Hartford Tables project will involve rolling-out promotional plan for SNAP at farmers markets, which includes various advertisements, produce a farmers market toolkit, and train market managers and farmers on EBT.
  41. CEN-TEX Certified Development Corporation – Supporting SNAP redemption at Mercado O’liva Farmer’s Markets in San Antonio
    Austin, TX
    Strike Force State, Promise Zone & Choice Neighborhood
    Estimated Federal Funding: $88,662
    This project will provide EBT staffing and administration for the Mercado O’liva Farmers Markets. Additionally the project will implement social media promotion and an advertisement campaign consisting of print, radio and TV and CEN-TEX will hold cooking demonstrations targeted to SNAP-clients at markets.
  42. Ajo Center for Sustainable Agriculture – Good Food For All – Introducing SNAP at Authentically Ajo Farmers Market
    Ajo, AZ
    Strike Force State
    Estimated Federal Funding: $223,530
    The Good Food for All project will expand and support the SNAP/EBT program at the Ajo Farmers Market, design and implement standard practices, provide training on EBT for market vendors and volunteers meeting the needs of SNAP-clients in a poor rural area.
  43. Council on the Environment, Inc. (GrowNYC) – Branding and Advertising to Boost SNAP Sales at Greenmarket
    New York, NY
    Choice Neighborhood
    Estimated Federal Funding: $186,335
    GrowNYC will create a branding and advertising campaign that promotes SNAP acceptance at Greenmarkets throughout the city and purchase marketing materials, such as banners, flyers, canopies, etc., based on the campaign.
  44. The Gleaning Network of Texas (GROW North Texas) – Expanding SNAP at Farmers Markets in Dallas
    Dallas, TX
    Strike Force State
    Estimated Federal Funding: $230,230
    The Gleaning Network of Texas will use FMSSG funds to hire market staff for four seasonal markets to run SNAP programs, provide technical EBT assistance to farmers, purchase SNAP tokens, and implement and outreach plan.
  45. Corporation for Findlay Market – Get Fresh With Us
    Cincinnati, OH
    Choice Neighborhood
    Estimated Federal Funding: $37,932
    Get Fresh With Us will use funds to train interns to help manage EBT operations at farmers markets, provide community outreach for SNAP at farmers markets, give market tours for SNAP-clients, develop and distribute SNAP outreach materials, and hold cooking demonstrations at markets in the area.
  46. Gloria Tu Gilbert – Westford Farmers Market SNAP 2015-2017: Sustainable Incentive
    Westford, MA
    Estimated Federal Funding: $27,709
    The Westford Farmers Market Project will provide staff for operating the SNAP program at the farmers market, training for EBT staff, and marketing SNAP at the farmers market and throughout the community, and supplies needed to operate a SNAP program.
  47. Main Street Monroe, Inc. – Enhancement of SNAP Accessibility and Participation at Main Street Monroe Farmers Market
    Monroe, WI
    Estimated Federal Funding: $179,051
    This project will collaborate with community partners to implement community outreach promoting SNAP acceptance at the Main Street Monroe Farmers Market, develop a transportation plan to distribute to SNAP-clients helping them overcome transportation barriers, establish procedures for operating EBT at the market, and provide training to vendors to operate EBT.
  48. Sustainable Food Center – Central Texas Farmers’ Market SNAP Expansion
    Austin, TX
    Strike Force State & Choice Neighborhood
    Estimated Federal Funding: $147,210
    This project will hire staff for running EBT at markets, develop a Neighborhood Farm Market Startup Guide and training materials, train market managers and vendors on EBT management, provide technical assistance to farmers markets, and provide community outreach.
  49. Fuller Park Community Development Corporation – Eden Place Farmers’ Markets SNAP Outreach
    Chicago, IL
    Choice Neighborhood
    Estimated Federal Funding: $111,418
    The Eden’s Place Project will develop outreach and marketing materials, targeted outreach to seniors on SNAP, on-site educational demonstrations at the market, host informational and training workshops on managing EBT at markets, and provide technical assistance to market managers and farmers on EBT.
  50. Northeast Organic Farming Association of Vermont (NOFA-VT) – Growing EBT Access and Capacity at Vermont’s Farmers Markets
    Richmond, VT
    Estimated Federal Funding: $247,048
    This project will implement a marketing campaign using direct mailings, financial and technical support for area farmers markets, provide outreach and education to community partners on SNAP acceptance at farmers markets, and provide supplies to markets for successful EBT programs.
  51. The CSU, Chico Research Foundation – Increased EBT Participation in North Valley Farmers’ Markets
    Chico, CA
    Estimated Federal Funding: $250,000
    The Chico Research Foundation will use funds to develop and implement a SNAP outreach and marketing campaign, purchase SNAP signage and other supplies, farmers market staff will be trained on SNAP operations and program strategies, host market tours to promote EBT use at the market, and cooking demonstrations will be held to encourage eating more fruits and vegetables.
  52. North Carolina State University – More In My Basket at the Market
    Wake, NC
    Strike Force State
    Estimated Federal Funding: $248,530
    This project will provide outreach and information to community SNAP-clients, marketing materials published and distributed to SNAP-clients, provide market tours to SNAP-recipients, and cooking demonstrations.

AGRICULTURE SECRETARY PUSHES BACK AGAINST CRITICS OF HEALTHY SCHOOL LUNCH PROGRAM

Markets can help by encouraging members of their communities to write letters to the editors of local papers and by doing Dot Surveys to capture what market goers  think about high standards for good food in schools, and then sending those sheets to your congresspeople. This is a very clear line in the sand to me, with large corporations fighting this necessary change in order to maintain control and reap large profits through using unhealthy commodity products. Let’s educate our communities.

“I’ve heard a lot of the reasons we should take a step back, and roll back some of the standards, and I want to address several of those concerns. One of those concerns is that participation is down and therefore there must be a reason to roll back and reduce the standards. Well the reality is that school breakfast participation is up,” Vilsack said. “Second, free-and-reduced lunch participation is actually up. What is down is paid lunch and that didn’t start with the standards. That actually happened several years before the standards were enacted, in large part I suspect, because of the economic realities we face.”

The Obama administration will also provide $2.6 million for training programs for cafeteria staff and allocate $5.6 million to the USDA’s Smarter Lunchroom strategies that help states develop ideas that will encourage healthy eating. Vilsack also referenced its Team Up for School Nutrition Success initiative, which helps rural schools come up with creative strategies to provide healthy food.

“If you’re a rural school and you’re having a hard time because your student population numbers are down and your state aid may not be what it once was, and the cafeteria is having a hard time, we may set you up with a rural school who has been successful in figuring this out,” Vilsack said. “We provide a mentoring relationship to call a colleague and you can ask, ‘How did you handle this?’ and we now see that is indeed working, and we have now expanded this beyond the deep south.”
<p>Source: <a href=”http://thinkprogress.org/education/2015/09/09/3699577/agriculture-secretary-defends-healthy-school-lunch-program/”>Agriculture Secretary Pushes Back Against Critics Of Healthy School Lunch Program | ThinkProgress</a></p>

FINI programs funded for FY 2015/2016

Congratulations!

USDA is funding projects in 26 states for up to 4 years, using funds from FY2014 and FY2015. USDA will issue a separate request for applications in FY16, and in subsequent years. Fiscal year 2014 and 2015 awards are:

Pilot projects (up to $100,000, not to exceed 1 year):

Yolo County Department of Employment and Social Services, Woodland, Calif., $100,000
Heritage Ranch, Inc., Honaunau, Hawaii, $100,000
Backyard Harvest, Inc., Moscow, Idaho, $10,695
City of Aurora, Aurora, Ill., $30,000
Forsyth Farmers’ Market, Inc., Savannah, Ga., $50,000
Blue Grass Community Foundation, Lexington, Ky., $47,250
Lower Phalen Creek Project, Saint Paul, Minn., $45,230
Vermont Farm-to-School, Inc., Newport, V.T., $93,750
New Mexico Farmers Marketing Association, Santa Fe, N.M., $99,999
Santa Fe Community Foundation, Santa Fe, N.M., $100,000
Guilford County Department of Health and Human Services, Greensboro, N.C., $99,987
Chester County Food Bank, Exton, Pa., $76,543
Nurture Nature Center, Easton, Pa., $56,918
Rodale Institute, Kutztown, Pa., $46,442
Rhode Island Public Health Institute, Providence, R.I., $100,000
San Antonio Food Bank, San Antonio, Texas, $100,000
Multi-year community-based projects (up to $500,000, not to exceed 4 years):

Mandela Marketplace, Inc., Oakland, Calif., $422,500
Market Umbrella, New Orleans, La., $378,326
Maine Farmland Trust, Belfast, Maine, $249,816
Farmers Market Fund, Portland, Ore., $499,172
The Food Trust, Philadelphia, Pa., $500,000
Utahns Against Hunger, Salt Lake City, Utah, $247,038
Opportunity Council, Bellingham, Wash., $301,658
Multi-year large-scale projects ($500,000 or greater, not to exceed 4 years):

Ecology Center, Berkeley, Calif., $3,704,287
Wholesome Wave Foundation Charitable Ventures, Inc., Bridgeport, Conn., $3,775,700
AARP Foundation, Washington, D.C., $3,306,224
Florida Certified Organic Growers and Consumers, Gainesville, Fla., $1,937,179
Massachusetts Department of Transitional Assistance, Boston, Mass., $3,401,384
Fair Food Network, Ann Arbor, Mich., $5,171,779
International Rescue Committee, Inc., New York, N.Y., $564,231
Washington State Department of Health, Tumwater, Wash., $5,859,307
Descriptions of the funded projects are available on the NIFA website.

Grant season has begun

USDA announces grants

I wish everyone good luck with their proposals and hope that my readers know if I can be of assistance to markets to strategize their proposals or to help to embed metrics for evaluation, feel free to email me.

This report that Farmers Market Coalition did with Market Umbrella in 2013 may be very useful for markets to review to see what other markets have done with their funding and to extract grant writing language used successfully by other markets and food systems.

Also, I am linking the report that I assisted the Real Food Gulf Coast folks with last year. They wanted to collect some simple data on how eaters and producers perceive markets (both those that use markets and don’t use them); the recommendations and marketing strategies will be piloted this year in Mississippi.

Please don’t be afraid to attempt a small grant if you have an idea to build capacity for a market or many markets. The assortment of grant opportunities is wider than ever before and can be the difference between struggling to stay relevant and moving a local food system to the next level.
AND please create an account on grants.gov sooner rather than later; this is the site you use for any federal grant so it takes a step from your later work when uploading a proposal as it takes some time to be approved for an account on grants dot gov.

FMC’s Free SNAP EBT Equipment Program is Open

As you may have heard, the United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) partnered with the Farmers Market Coalition (FMC) to provide eligible farmers markets and direct marketing farmers with electronic benefit transfer (EBT) equipment necessary to process Supplemental Nutrition Assistance Program (SNAP) benefits.

WHAT


FMC will cover the costs of purchasing or renting SNAP EBT equipment and services (set-up costs, monthly service fees, and wireless fees) for up to three years. After their application has been approved, eligible farmers and farmers markets will choose their own SNAP EBT service provider from a list of participating companies. Transaction fees (for SNAP EBT, credit, and debit payments) will not be covered.

WHEN


The application period will open at 9:00am EST Tuesday, February 17th, 2015. This is a first-come, first-serve opportunity, which will be over when all the funds have been allocated. Don’t wait!

WHO


SNAP-authorized farmers markets and direct marketing farmers (who sell at one or more farmers markets) are eligible for funding if they became authorized before Nov. 18, 2011, AND fall into one of the following categories:

A. They do not currently possess functioning EBT equipment; OR

B. They currently possess functioning EBT equipment, but received
that equipment before May 2, 2012.

Wondering what qualifies as ‘not currently possessing functioning EBT equipment?

Markets and farmers do not currently possess functioning EBT equipment if:

They currently rely on manual/paper vouchers to accept SNAP,
They do not currently accept SNAP and have never possessed functioning SNAP EBT equipment, or
They do not currently accept SNAP because their EBT equipment is
:
Damaged beyond repair.
Non-operational because their SNAP EBT service provider no longer offers SNAP EBT processing in their state.
Stolen or lost.
For more information on the program, including frequently asked questions, an eligibility chart, background information and application instructions, visit them at farmersmarketcoalition.org/programs/freesnapebt
found here.