The Importance of National Farmers Market Week August 5-11, 2018

First, let me share the link to the excellent campaign materials that we at FMC have been creating and amassing for the last year:
https://farmersmarketcoalition.org/national-farmers-market-week/

In a nutshell, the job of NFMW is to spotlight the importance of farmers markets to policymakers, to consumers and to farmers. It’s a campaign and it lasts one week per year.
With more than 8,600 farmers markets operating in the U.S., many among us may think we have made our work visible to most people.I’d beg to differ. With visitor attendance at those markets ranging from around a hundred to thousands, I’d bet that we attract around 2, maybe 3 million regular visitors each year. That sounds impressive but remember the population of the US is around 326 million. So 0.6134969325153374 of 1 percent. Or maybe 0.9202453987730062 of 1 percent.
Less than 1 percent.
Look, I’m not trying to rain on our parade. I think we do mighty things with that less than 1% with impacts that clearly stretch to the corporate food sector to making resilient places, and to meaningful citizen engagement. Local and organic and place-based foods are a HOT trend, mostly due to the work we all do and the farms that battle development and industrialization. Please congratulate yourself and your vendors, and volunteers and board.
And then, lets’ set a goal to expand that number. Maybe to 2% by 2020. That’d be 6.5 million regular visitors. Imagine doubling your attendance in 18 months.

So how to do that? for one, remember my phrases from this blog for this year:
Don’t Hide the Hard Work
Function like a Network Whenever Possible

Tell the world about your market organization, not just about individual vendors.
Talk about the history of markets in your area, acknowledging the long line of organizers.
Make your website appealing and full on information for longtime shoppers and vendors and for new ones too.
Ask shoppers to make it to more than one market this week, even if one of those markets is not managed by your organization.
Drop off some materials to your community foundation or to your local elected officials.
Ask your municipality to use our template to designate NFMW officially.
Send out tweets and instagram photos of your market using the images and people and feel free to use whatever details FMC has that work for you.
Connect with other markets and write a letter to the editor together, inviting newbies to your market.
Create a “bring a friend” incentive for this week.
Ask your loyal shoppers to tweet and post on FB about the market.
Have a postcard campaign to your legislators about how the Farm Bill needs to protect farmers markets.

This campaign week is our best chance to share those impacts and to ask for partners to increase our capacity and viability to support farmers and other artisanal producers.
One last thing to do:
On market day this week, call your team together and give yourself a round of applause from all of us at FMC. We deeply admire our innovative and enthusiastic market leaders and try to do our best to tell you that often.
Now go ring that bell.

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7 Food Trends to Consider for Your Farm Business – Hobby Farms

I think farmers market leaders will need to focus on product development with their vendors in the next era of markets and this interesting post offers some excellent ideas for helping vendors expand their choices.

Source: Hobby Farms post

Updated Information Regarding Novo Dia Group Shutdown 

I have a lot to tell you about my trip to Denver for the Slow Food Nations event, and to share ideas and research about vendor development at markets, and talk about the upcoming Direct Marketing Ag Summit in mid September, but instead of that, this post will focus on the immediate crisis in front of us: the recent news about the shutdown of the Novo Dia Group, which effectively will cease card processing for 1700 farmers markets and farmers during (most of the) country’s busiest market season. Since the news broke, my FMC colleagues have worked day and night listening to market leaders, asking questions of all of the players involved, explaining the problem to media and to our elected officials and strategizing with markets, farmers and partners about solutions. Now there is a single place to find all of the information and FMC will continue to update that page with the latest information.

Source: Information Regarding Novo Dia Group Shutdown – Farmers Market Coalition

Sustainability while Shopping

The Hartman Group’s research has found that 87% of consumers are inside what we refer to as the World of Sustainability. Those inside the world are impacted in their attitudes and behaviors by sustainability in some way. Most consumers are aware of sustainability as a term. However, attitudes, depth of knowledge, and engagement differ according to where they are within (or outside of) the World of Sustainability. Here are three key factors consumers consider when making purchase

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Resources:
Click to view full infographic
Report: Sustainability 2017

Summit Scholarship Applications Due July 9th

If you haven’t already heard the news, Farmers Market Coalition and partners will host the United State’s first-ever National Direct Agricultural Marketing Summit this September in Arlington, VA.

The summit will be an opportunity for farmers market managers, farmers, vendors, and researchers to build relationships with leaders across the country, and learn the latest information about direct-marketing agriculture resources, technology, research, and more.
Learn About Summit, Workshops, & Sessions

FMC is working to make sure a diverse group of farmers market leaders can join us at the summit:

If you would like to attend, but have limited means to do so, apply today for an FMC scholarship. FMC is awarding 15 FMC members with funds to help with conference and travel expenses. Applications are due July 9.

Summit Scholarships for FMC Members
FMC seeks to ensure that an exemplary and diverse group of market operators is able to attend the National Direct Agricultural Marketing Summit in September, and is pleased to provide a $600 scholarship to 15 FMC members. Scholarship recipients will arrive with a desire to learn from and connect with other managers and leaders in the field. Recipients will commit to attending FMC’s pre-conference workshops on Sunday, September 16th from 3pm to 6pm ET, titled, “Managing Farmers Market Risk & Integrity.”

To apply, complete the following two steps:

Complete this form by writing 4-6 sentences (under 250 words) about the mission and activities of your market, and how attending the conference will advance your goals.
Complete a Market Profile for your market on Farmersmarketmetrics.org. For detailed guidance on creating a Market Profile, click here.

Charlottesville vendor Good Phyte Foods talks value-added product development

My great pal Stacy Miller has always had her mind set on constant learning through the experience and ingenuity of farmers and other entrepreneurs in her local community. This podcast is fascinating for the detail that she offers about product development, marketing concerns, trends in snack foods, and the props to farmers markets and FMC of course (and an honestly humbling plug for the Dar Bar but let’s leave that aside for now although I remain grateful that my name rhymes with bar.)

I think Stacy is an impressive exception to most of the types that she represents, but this is still a great example of how a value-added business can offer authenticity to market messaging, how to avoid “diet-dogma” (which is such a Stacy-like riff), how these innovative vendors can illustrate the market farmers story through storytelling and through lovely presentation of their ingredients offering healthy, delicious snacking.

Wendell Berry and Beautiful Places

On humanity:

“The interesting thing is to solve the problem, not escape it.”

On measuring our worth:

“What we can do is judge our behavior, our history and our present situation by a better standard than efficiency or profit or those measures that are still being used to determine economic decisions.”

On scale:

“It seems to me it all depends on our ability to accept limits. The system doesn’t even acknowledge limits. If we acknowledge the existence of limits, then the necessity of honoring them is possible to imagine an economy that takes care of the good things that we have in our immediate neighborhood.”

On globalization:

“The global economy, almost by definition, is not subject to regulation. This gives us the idea that if we don’t have something here, we can get it somewhere else. It’s the stuff of fantasy.”

This makes all the world a colony.

We should fulfill our needs and export the surplus. We should never export the necessities of our own lives.

The ultimate test is whether or not we live in beautiful places. Wherever ugliness has crept in, we have the first symptom of exploitation and exhaustion.

(Still) In distrust of movements:

“Movements tend to be specialized. There is a movement about climate change and it has become extremely specialized. And the actual solution of a problem like that is to have an economy that takes care of everything; an inclusive economy.

“Localism would cease to be an ism as soon as local people went to work locally. One of the things wrong with these great movements is that they are not telling people to go home and go to work in good ways to prove things.

Resistance and renewal simultaneously?

You are asking in addition to my insistence on the importance of local context and local work, do I believe in policy changes? Of course I do. Wes Jackson and his people at The Land Institute produced a farm policy called The 50 Year Farm Bill and what that proposes essentially is converting agriculture from the current 80% annual crops and 20% perennials to the opposite. That change would cure a lot of problems, including global warming to a large extent. That is a policy change.  It would have to be applied however in different ways in different places and that relies on, to a high degree, on local knowledge and local intelligence.