Self-administered survey-New Orleans Market Match user

This is (basically) the same system that Crescent City Farmers Market (CCFM) in New Orleans has used to gather data from incentive users (incentiv-ers?) since they began doing them some years back. They call their incentive Market Match.

As one of the staff who was responsible for doing it when it began and was part of the discussion about it, I really liked it. It is on a pad that is pulled off to have the person fill out and then each slip is added to the clipboard (or put in a container) to be entered into spreadsheets at a later time. The darker grey is filled out by the market staff person after the other part is completed by the shopper. What I know is that the system was designed with both the shopper and the market staff needs in minds, which as we all know is important and yet not always done. I’d like them to be numbered chronologically so as to know that none were lost. Maybe they are numbered, I’ll check to see.

Sorry for the wrinkles- it ended up in my market bag under the citrus. I’ll get some more pics of their system-including a better version of this and maybe the other collection forms if they will allow me to continue to peek over their shoulder.

MMtracking form_CCFM


It was 20 years ago today…

…that Crescent City Farmers Market began to have it’s say. September 30, 1995 is remembered by many as the first day of the food and market movement in New Orleans and really, the entire region. And it all began with a market of 12 vendors (about half rural farmers and the rest urban growers), most of whom sold out in an hour or two.

Founded by three local activists of varied interests and backgrounds, John Abajian, Sharon Litwin and Richard McCarthy, CCFM has grown into a four-day per week, year-round anchor for regional food and public health activism with an impact in the tens of millions.

To get a sense of the evolution here are some of the most significant moments captured among the many past press releases and some of my own memories:

circa 2000 (the second location at Uptown Square had opened only a few months earlier):

The Saturday and Tuesday Markets’ combined now average over 65 small-scale farmers, fishermen, community gardeners, food producers and over 2,000 shoppers each week. The farmers are now coming from three states and fishing families from all over southeast Louisiana. In a June 1999 economic impact study conducted by students at the A.B Freeman School of Business at Tulane University, it reveals that the Saturday morning market generates over $1 million in direct economic impact benefiting market vendors and downtown businesses, thus creating a new vision of regional cooperation.”

circa 2006 (the original plan to celebrate the 10th anniversary in 2005 was lost in the aftermath of the levee breaks of Hurricane Katrina, so the “Re10th” was held in 2006):

“On Saturday, August 27, 2005, market staffers Richard McCarthy and Darlene Wolnik were at the Saturday Market mapping out plans for autumn 2005: Saturday Market’s tenth anniversary… Plans were interrupted by the anxious talk of a little known storm that had just entered the Gulf of Mexico — Katrina. …On this anniversary date, the Saturday Market invites members of the culinary diaspora to return home to the mother of all markets in the region. While the family of Crescent City Farmers Markets is half of its pre-storm size of four, co-founder Richard McCarthy explains, “Give it time; we now have twice the verve.

circa 2010 (The market had reopened its third market earlier in the year, the first in a previously flooded neighborhood and created the first of its kind, a market incentive program for fishing community families undone by the April BP oil spill, funded by Wholesome Wave.

Interestingly, at this anniversary Market Umbrella was just a baby, as it had finally became its own 501(c) organization in 2008 after spending the first 14 years at Loyola University as the ECOnomics Institute, housed at the Twomey Center for Peace Through Justice):

As it celebrates its 15th anniversary, Crescent City Farmers Market (CCFM) hosts a four-course dinner at Emeril’s Delmonico  Wednesday, Sept. 29 at 6:30 p.m. Chef Spencer Minch will use seasonal ingredients from CCFM farmers to prepare the meal.

circa 2015 (market organizers gave buttons to the vendors noting how long each had been a vendor of the market to wear on the 20th anniversary. A few of those):

“Can you believe it’s been 20 years since we first opened our umbrellas at the muraled Reily parking lot at Magazine and Girod? When Richard McCarthy, Sharon Litwin and John Abajian co-founded the Crescent City Farmers Market in 1995, they aimed to create a public space where New Orleanians could meet, greet, and make groceries that were fresh and produced locally…Join us this Saturday as we raise a toast to 20 years of the Crescent City Farmers Market. We’ll have music from the Roamin’ Jasmine starting at 9 a.m. and cake from Rivista and beet lemonade from Amanda to pass around at 10 a.m. You may even see some old faces coming out to make an appearance.”

Raise your glass to another 20 years.

Louisiana Farmer Honored

Each year the Crescent City Farmers Market selects a local food hero to feature on wooden tokens that may be purchased at the market welcome tent using credit or debit cards, then spent with vendors at the market. Other local food heroes memorialized on CCFM tokens include Commander Palace Chef Jamie Shannon (1961-2001), Mississippi farmer and CCFM vendor James “Billy Corn” Burkett (1928-1995) and cooking school pioneer Lee Barnes (1951-1992) and Eula Mae Doré (1929-2008).

2013’s token honors Jim Core, who passed away during 2012 after a long illness. His wife Gladys and grandson A.J. continue to run the family market business, assisted by sister-in-law Gay. The Cores are anchor vendors at both the Crescent City Farmers Market and the Covington Farmers Market.

Gladys Core, Jim's widow and herself a mainstay at the markets for their farm's many years as anchor vendors.

Gladys Core, Jim’s widow and herself a mainstay at the markets for their farm’s many years as anchor vendors.

Jim Core, LA farmer honored on 2013 CCFM token

Jim Core, LA farmer honored on 2013 CCFM token

Welcome to the market

One of the 35 or so short films I did for MarketUmbrella a few years ago to show the resiliency and enterprise in our farmers, fishers and markets. This one was designed for new vendors to watch so that they could understand what “setting up” at the market meant.

All are available on YouTube.


R.I.P. Jim Core, anchor farmer at Crescent City Farmers Market and Covington Farmers Market

ImageI arrived at the Covington Farmers Market and saw Jan almost immediately. Sadly, she told me that she had news this morning that one of the shared vendors between CCFM and CVM had passed away overnight.It was not entirely unexpected, but still a shock. We talked quietly of Jim and Gladys for a few minutes and then I spoke to AJ, their grandson (the up and coming farmer in the family) who valiantly came to sell on this sad morning. Jim would have agreed with AJ on that. Now is the time to support the family as only a market community can – with small moments of consideration and shared memories. Thanks Jim for your never-ending innovation and humor. We’ll do our best to assist Taylor’s Happy Oaks Farm.

Click here to learn what the Crescent City Farmers Market is doing to honor Jim