Wolnik webinars

State and Network Leader Discussion Series

Calling all State Association and Market Network Leaders: Please register for the FMC State and Network Leader webinar discussion on July 8th, at 4pm EST/1 PST. We will be discussing the Mobile Market App and any challenges that markets and networks face using smart phone technology. Darlene Wolnik, independent consultant to public markets, will be moderating. Please be ready to ask any questions or share comments during the call, or feel free to submit questions beforehand. This is meant to be a discussion among leaders, not an informational webinar.

Last month, several participants called in to the webinar via phone only. Unfortunately, due to the limitations of this technology, those participants were in ‘listen only mode’ and couldn’t speak or ask questions. If possible, join the webinar through your computer AND your phone, for optimum sound and participation!

However, these calls are recorded and notes taken so everyone can share after the call is over. If you are a network leader and have not received the invitation, email Liz at farmersmarketcoalition.org to receive a registration.

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Anchor vendor presentation

This is a presentation that I have done for markets about seeking anchor vendors. It is a little clunky to view in this format.. There is another piece to this that I took off (for the sake of making this clear and simple) about searching for the anchor vendor primary shoppers group by group. That piece focuses on markets taking the time to understand their anchor vendors and then finding shoppers for those vendors and then attracting the vendor’s primary shopping groups in small clusters through different marketing outlets.

This slideshow is meant to give a broad framework of how to build a market. Let’s pretend this is a brand new market and the numbers are meant to be the beginning goals to shoot for in the first few months.

Slide11

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Purpose Defined: Developing a Market Mission

Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so. Check out the resources and other webinars here: Why does a market need to define its purpose? For starters, defining purpose helps to attract partners, vendors, and assist board with management. Many markets are closer than they think to having a mission statement and this webinar will give those organizations a head start on creating a mission statement, and a clear purpose for doing so.

Presenter- Darlene Wolnik, Independent Researcher and Trainer — Community Food Systems
and FMC Market Programs Advisor

Moderator- Jen O’Brien, Interim Executive Director, Farmers Market coalition

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FMC winter webinar schedule

News from Farmers Market Coalition:

We are about to send out the market beet, our Autumn newsletter, and it includes a pretty fantastic lineup of webinar topics and experts. To expedite the approval process for our webinars, we are asking that people use their member # in the registration form.

And, here is the schedule:

FMC capacity building webinars take place on the second Tuesday of every month, unless otherwise noted. Webinars are for FMC members and provide an opportunity for interactive learning and skill development from experts in the field.

November- Purpose Defined: Developing a Market Mission Statement
November 13, 2012, 1 pm eastern
Presenter- Darlene Wolnik, Independent Researcher and Trainer – Community Food Systems
and FMC Market Programs Advisor
Moderator- Jen O’Brien, Interim Executive Director, Farmers Market Coalition

Read More and Register Today!

December: Event Fundraiser Success Stories
December 11, 2012, 1 pm eastern
Presenters- multiple farmers market managers including:
Megan McBride, manager, Easton Farmers Market, PA
Donita Anderson, executive director, North Union Farmers Market, OH
Moderator- Leslie Schaller, director, ACEnet

January: Vendor Stories: Vendor perspectives on Market Organization
January 8, 2013, 1 pm eastern
Presenters- Multiple direct marketing farmers

February: The Power of POP: Oregon City presents their children’s market program
February 12, 2013, 1pm eastern.
Presenters- Jackie Hammond Williams, market manager, Oregon City Farmers Market
Natalie Roper, FMC intern, student, UVA- replicating POP in Charlottesville, VA

March: Farmers Market Promotion Program evaluation
March 12, 2013 1pm eastern
Presenters- Stacy Miller, Farmers Market Coalition

Also in early 2013
Farmers Market Coalition member meeting
~and~ 2013 FMPP application process

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2011 FMC webinar: Markets as Business Incubators: Strategies To Grow Your Vendor Base

A great one with Young Kim of Fondy Food Center and Peter Marks from Appalachian Sustainable Agriculture Project presenting.

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My 2010 SSAWG Presentation on Market Measurement

I’m going to post some of the presentations, podcasts and videos that I have created for farmers markets over the last few years on here. Hope these are helpful.

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