In a study of the cost and benefits of purchasing local foods in restaurants, managers and chefs indicated that certain actions of local food producers stand out as reasons why they continue to buy local foods. For instance, managers said that a local farmer’s or producer’s response time — the time it took a business to respond and process an order — was more important than delivery time — how long it takes to actually receive the goods — as a factor when they considered buying local food products.
Managers did not seem to think food safety was an issue with handling local food.
Clear labeling is another selling point for restaurant managers who are purchasing foods in grocery stores and markets. The labels should be accurate and easy to read, containing specifications including weight, date and product details, for example, according to Sharma, who worked with Joonho Moon, doctoral student in hospitality management, Penn State, and Catherine Strohbehn, state extension specialist and adjunct professor in apparel, events and hospitality management, Iowa State University.
Amit Sharma, Joonho Moon, Catherine Strohbehn. Restaurant’s decision to purchase local foods: Influence of value chain activities. International Journal of Hospitality Management, 2014; 39: 130 DOI: 10.1016/j.ijhm.2014.01.009