Corporations pick up on “shared value”

Harvard Business Review recently published an article with some language that sounds an awful lot like the stated “triple bottom line” of Farmers Market Coalition, marketumbrella.org and others in the public market field. Shared value is the new concept to deepen corporate social responsibility to include social progress as a measurement for their company. Seems like markets need to use the language and idea to find ways to connect with Main Street more…
Harvard Business Review