A study by The NPD Group reveals that when dining out, Americans do not expect to pay more for healthier food. According to the study, nine percent of all restaurant visits are based on a customers’ desire for lighter or healthier fare (down from 10 percent in 2007). The results did vary a bit by generation, with over half of consumers aged 25 to 49 years old expecting to pay the same price for healthier items and standard fare. Thirty percent of consumers aged 18 to 24 would be willing to pay more for healthy menu items.