Amazing article on actual food costs

I think there are great quotes and information in here for every market, every food system piece of writing you are doing…

Including this quote:

But alas, the gospel that better nutrition means more expense has taken on a life of its own. Everyone has heard it — and so everyone tends to repeat it. Perception becomes reality, so most people simply accept that good nutrition is economically disadvantageous. They then stop trying to eat better and simply propagate the urban legend.