Supermarkets feedback: “specialty market gone corporate”

An interesting view of grocery stores using “alternative concepts” as a marketing ploy. (cheat sheet-some see right through it)

Am I being whiney and ungrateful? Yes. Wegmans responds to every item on my consumer wish list. It has consistency and dependability. It won’t be sold to some large chain that will destroy its quality, as was the case with Kings and Zagara’s. But that’s the problem. It is the large chain. It’s the specialty market gone corporate. In the tradition of American cooptation of the alternative option, it has made the alternative option into standardized fare.

The Smart Set: Supermarkets
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