Only once per year – but boy, imagine that logistics checklist!

By the middle of summer when you market managers get tired of the pop up tents and the vendor grump factor when being asked to spread out or squeeze in to the summer market spaces, take a nice shady break, grab a limeade and watch this time-lapse movie of the New Orleans Jazz and Heritage Festival setting up in April of this year. Talk about a well-oiled machine (although wouldn’t it be funny if they had misplaced a tent and you watched one move 3 feet to the right in this? well, maybe not…)
When we talk about the skills of market management, we should seek out other sectors to compare each piece; obviously the festival logistical expertise is a great one to see how we stack up to this amazing work. How do we compare to this, do you think?


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