WorldPay wants to join the farmers market movement

Novo Dia Group partners with WorldPay to offer complete payment solution to Farmers Market community

The Mobile Market+ and AprivaPay solution enables farmers markets to accept credit, debit, and electronic benefit cards (EBT), making fresh, nutritious, local produce accessible to families receiving food assistance all on single device.

Austin, TX – November 5, 2012 -Novo Dia Group, Inc., a software development firm specialized in the health and human services industry, today announced an agreement with WorldPay Inc. that will allow its Mobile Market+ product to be available to Farmers Markets and small retailers nationwide beginning early 2013. A combined offering of AprivaPay and Mobile Market+ will offer merchants the most complete payment coverage available. Now on a single device, merchants will be allowed to process Credit, Debit, and all EBT transactions. In addition to a combined offering, NDG and WorldPay have agreed to service merchants seeking EBT only services. Pricing for the combination and EBT only solution is expected in early December, and will offer a flexible combination of connectivity, device, and services.
“We’re pleased to partner with Novo Dia to bring a full service smartphone offering to Farmer’s Markets and non-traditional retailers nationwide. We believe the combination of NDG’s innovation and our best of breed processing capabilities brings a full service solution to a market that is quickly expanding, and also serves a vital role in the retail community.” Steve Eyring director of sales WorldPay

The Mobile Market+ application, which was recently recognized as a finalist in the Verizon Innovation Awards, is a solution specifically developed to service merchants seeking a mobile POS solution or ones with no access to phone lines, networks or electricity. The handheld device is battery operated and communicates wirelessly via Wi-Fi or the cellular network. The Mobile Market+ application is approved by Apple and USDA. Approved vendors can download the app directly from the App Store.

Novo Dia Group is a full-service software development and consulting firm based in Austin, Texas. It specializes in the Health and Human Services industry with focus on processing benefit delivery systems for the Women, Infants and Children (WIC) program, the Supplemental Nutrition Assistance Program (SNAP) and debit transactions.

Please visit for more information.

PR Contacts:
Josh Wiles, Novo Dia Group, Inc T: 512-371-4134, mail to:
Steve Eyring, WorldPay T: 801-302-9924, mail to:


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