I often have discussions with people about the term public markets, I assume partly because it is on my business card! I wanted to share these two market definitions: the first done by Project for Public Spaces and the second, by the Farmers Market Coalition:
1. A public market is a public and recurring assembly of vendors marketing directly to consumers, engineered by a neutral regime.
• have public goals;
• are located in the community and/or create a public space in the community; and
• are locally owned, independent businesses.
2. A farmers market operates multiple times per year and is organized for the purpose of facilitating personal connections that create mutual benefits for local farmers, shoppers and communities. To fulfill that objective farmers markets define the term local, regularly communicate that definition to the public, and implement rules/guidelines of operation that ensure that the farmers market consists principally of farms selling directly to the public products that the farms have produced.
What is interesting to me about these two descriptions is that the public market definition may not encompass all farmers markets, since a “neutral regime” may not always be found, nor is the concept of public goals (transparency if you will) expressly outlined in the farmers market version.
Conversely, the farmers market definition explicitly defines the “principal” role of farmers selling products produced from their farms while the public market definition does not stress product origin.
Both assume that the market will define what local means, both mention direct sales and stress the concept of recurring.
What would you add or change? Does one seem more appropriate to you?
Is there a need for more markets definitions or for less? Do stakeholders within your region agree on the definition of a market?
Is this where typology could be most helpful, especially within a region with many markets?
I’d love to hear people’s opinions on these definitions and whether these seem accurate or relevant for their own regional definition.