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How the Local Food Economy Is Challenging Big Food

This is a good article, but I wonder why the writers of these feel the need to use that condescending tone towards farmers markets to talk about intermediate sales for growers?
I do feel like this is market organizers issue as well; that we need to embrace the need for the food system to grow past our boundaries and to understand what our markets offer and what they do not: Markets bring family table shoppers and producers interested in direct sales together; that action allows a great deal to begin and to grow and the work to properly manage those efforts is harder than organizers get credit for. That the many benefits of markets should be understood and shared with fellow food system organizers to better replicate and expand models into new arenas. That markets need to work with food hubs, micro-farms and Farm To Institution initiatives to allow some of our growers to supply those chains, and to safeguard the values of health and wealth equity and to keep inviting new people into the system.

There’s no template for food hubs, and every one is different. Some focus on working with retailers, gathering food from local farms, branding it and then selling it to grocers. Others partner with growers. The Agriculture and Land-Based Training Association in California’s Salinas Valley, for instance, began by consolidating produce from growers and coordinating distribution to stores in 2001, later adding farmer services like education and crop planning. By 2011 it had sales in excess of $3 million. Others still are expanding into light processing. Last summer, Eastern Market began buying excess produce from farmers at the end of market day during peak season and freezing it for resale over the winter.

How the Local Food Economy Is Challenging Big Food – Next City.

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04/17/2014
D.W.
civic engagement, farmers markets, farmers/farming information, indirect sales, national food system work, public health, public markets, Restaurants/Food Trucks, retail anthropology/science of shopping
Detroit, Eastern Market, farmers markets, food hubs

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Darlene Wolnik-Helping Public Markets Grow

Recent work (2011-2019) while working as an Independent Researcher and Analyst (as of November 2019, took on role as FMC’s Training and Technical Assistance Director)

•AMS TA project: Mentor for national technical assistance project for current FMLFPP grantees led by the Northeast Regional Center for Rural Development at Penn State University.
•Brooklyn NYC: Assisted BDPHO with developing farmers market technical assistance programs.
•Report on BDPHO’s 5-year market capacity project.
•Farmers Market Coalition Senior Research Associate for Farmers Market Metrics project creation (2015-)

• Farmers Market Coalition’s Senior Advisor, focusing on technical assistance for markets and networks (2015-)
•Illinois: Worked with ILFMA on evaluation plan for integration and upgrade of statewide fms and DTC information on integrated platforms.
•Louisiana: Assisted students at Southeastern University in Hammond with food system research and farmers market strategy.
•Louisiana: Assisted ReFresh Market and Garden with evaluation plan (2017)
•Louisiana: Working with Ruston Farmers Market on outreach strategy for new location

• Helping to craft resources and training for 2019 Fresh Central Certified Institute for Central Louisiana markets and producers with CLEDA.

•Louisiana: Organized first statewide farmers market conference for LSU Ag Center archives found at: lafarmersmarkets dot blogspot dot com

•Maine: Researched farmers market job descriptions found at www.helpingpublicmarketsgrow.com

• Mississippi: Providing research and analysis for City of Hernando MS 3-year project to grow flagship market

•Mississippi: Assisted Gulf Coast markets with FMPP project on analyzing access to markets for Gulfport resident and farmers. 2014 Local Food Awareness Report for Gulfport MS, found at www.helpingpublicmarketsgrow.com

•Vermont: Providing analysis and resource development for NOFA-VT’s annual data on farmers markets.
•Vermont: Researched and wrote report on SNAP, FMNP technology and policy answers for VT farmers markets in collaboration with NOFA-VT and VAAFM, 2013 Vermont Market Currency Feasibility Report found at www.helpingpublicmarketsgrow.com
•Vermont: Working with Vermont Law School on legal resources for farmers and market organizations.

•Vermont: Assisting with 3 year project to build capacity for direct marketing farmers and outlets through DIY data collection and use.

Wallace Center: Moderator of FSLN, advisory to the 2020 NGFN Conference to be held in New Orleans in March of 2020

•Why Hunger: Created online toolkit for grassroots communities.

Feel free to contact me at my name at gmail dot com if I might be able to help your market or business.
Thanks
Dar Wolnik

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