Hmmm, sounds like a few things that markets could measure and share with their community:

“Another path to well-being is thrift, which means conserving resources as well as money, Tatzel noted. Frugal people are happier with life in general, according to a 2014 study. That may be because avoiding the negative consequences of spending too much and going into debt is one way to avoid unhappiness, she said.

People enjoy doing things more than having things, with other studies finding that people realize more lasting happiness by changing their activities than by changing their material circumstances. “Experiences live on in memory, are incomparable, often shared with others and don’t have to be resource intensive,” said Tatzel.

She described other research that has found that people are more likely to be happy by cultivating personal talents and relationships more than money and fame, and by having an independent sense of self that results in not caring much what others think of their possessions.”
http://www.news-medical.net/news/20140811/Study-of-quality-of-life-provides-answers-to-what-really-brings-happiness-to-consumers.aspx