Inside the ‘Pay What You Want’ Marketplace

I wonder how many markets reach out to the yard sale-rs as potential shoppers? An ad in the paper near the listings perhaps? Or creating an event for a cookbook swap or a kitchen item swap at the market? This is one way markets can utilize the ecological community that connects farmers markets to other like-minded re-users interested in less packaging and waste in modern society.

The informal economy [of the yard sale] grants consumers much more power to stretch the value of their dollar—which has become especially crucial in the context of the Great Recession and other times of economic stress and uncertainty, where yard sales and other means of informal trade can be a survival strategy for many middle- and lower-class people.