“Last week, we polled readers about which social media platform they felt LEAST comfortable using heading into the new year…
In just one week, we had hundreds of marketers respond that Snapchat was their least comfortable platform for marketing.

Now it’s true that we haven’t written a LOT about the social media platform ourselves, but the last time we discussed Snapchat, we said that their new feature Discover was worth exploring as a business. Many of the publishers who have joined the partnership already have given positive feedback saying it has allowed them to reach a new audience they would have never found without Snapchat.

When diving into Pew Research, we found that the audience they speak of is mostly made up of 18 to 29-year-olds on their mobile devices.

So before you continue on to read about how to start using Snapchat for your small business, think about your audience and see if your target market may fit into this category. If not, Snapchat may not be the right platform for you, if your target audience does fit into this demographic – keep reading...”