“Juice wasn’t worth the squeeze”

So the story of the flameout of Dinner Lab is something to ponder. As a New Orleanian who watched it up close, I was mystified by what they were trying to sell; turns out, they were too. Even with 10 million bucks in venture capital available.
This type of badly managed tech “solution” often seems the food system equivalent of living in Tornado Alley: A high probability of sudden and uncoordinated disruptions with widespread destruction left behind. Of course, there are many excellent tech innovations that have also helped organizers too; just make sure that you investigate the goals, backers and the operation before encouraging farmers or markets to join up.

At each meal, Dinner Lab had guests provide detailed feedback on that night’s menu. The company thought it could make money off that data, but they learned there was no market for the information.

Since closing, Dinner Lab has ignored numerous messages from NOLA.com | The Times-Picayune about whether paid members would receive a refund.

Likely they will wait as long as the GoodEggs vendors waited for recompense for the orders they had prepared for delivery when that business closed without warning in mid week last August: forever.

Source: Dinner Lab autopsy: ‘Juice wasn’t worth the squeeze,’ CEO tells Forbes | NOLA.com

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