I love when artisanal producers find a way to urge shoppers to become more than shoppers. One of the possible metrics that may be added someday to the Farmers Market Metrics program at Farmers Market Coalition is measuring how market shoppers influence their friends shopping and also how they share ideas and tips about local items with other retail outlets. How many times do market shoppers ask their produce manager to stop carrying out of state items and instead stock locally available items during the seasonal high point? How many shoppers are the carriers of information about market items availability for their neighbors and friends?
My guess is plenty…
The Matzo Project uses that same energy to expand their reach across the US of their wonderful crackers.
How great would it be if markets offered blank cards to their shoppers so they could leave a note and share news of a market offering with their friends and even a few select retail outlets?