2022 National SNAP FM/DMF data (source: USDA FNS )

Farmers markets continue to increase their overall SNAP sales
Direct Marketing Farmers increase sales as well, although not as fast as FMs. It is also possible that DMFs are making some of these sales at farmers markets.
Not sure how this Average Purchase Amount is calculated; this metric may be actually be “Average Amount Debited from SNAP Card” since the total issued by the farmers market entity may not (and where matching incentives at many markets are, likely not) be the total amount spent by the shopper. And on the other end, in some cases the total issued is not always spent entirely, and instead saved for future shopping trips.
The average sale for DMFs is impressive. This metric may be more precise as an average sale per shopper, since for most DMFs the total is tallied and then the card is debited rather than the other way around as is done at most farmers markets centralized terminal models.

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