It’s a Make, Break, or Take set of moments. Get ready.

Dear Colleagues,

I am thinking of each of you,  your teams, and communities as you make decisions and adapt your Direct-To-Consumer (DTC) channels. If I can help, I hope you know you can contact me and also access our FMC resources,  and any updates.

Once we get get to the healing side of this pandemic, there are many things that markets may have to operationalize into best practices. Some of those we have noted already:

changing markets designation from special events to essential food and social space services.

writing rules for vendor food handling during outbreaks

having emergency layouts for smaller-than-usual markets

plans for fast pick up for items that don’t penalize the vendor with massive added fees or convert markets into something it cannot return from

communication plans for media

communication plans for vendors

          partnerships for emergency situations

and of course much more to come. And as always, those ideas and solutions will come from you and your community leaders, and mostly not from an academic or government partner or from other “experts.” At FMC, our team continues to scour the internet, participate on our listservs, answer emails, and be ready to pick up the phone to learn what is going on.


 

 

This moment is reminiscent of the disasters that we worked through here in New Orleans while I was Deputy Director of Market Umbrella, and is also reminiscent of so many of our peers work on their own emergency situations. It is similar, and yet it has new wrinkles that most of us have not had to address.

That is something that I dread will be the new normal: cycles of disasters that remind us of previous examples and that we can draw from, but that bring brand-new challenges that we need to quickly assess and master too.

And as important as it is as to bravely and clearly react to the moment, how we protect our fragile community from profiteers and bureaucrats and how we prepare to share any learning for the next one is equally as important.

Make moment examples

Of course, José Andrés World Central Kitchen team is already out there. Not only is WCK  immediately ready to deploy healthy food and community at the first moment necessary, the entity illustrates Jane Jacobs’ “eyes on the street” model that is as crucial during emergencies as in everyday life. Because they are there and attract media attention, they are able to call out the policy changes that have to be made, especially challenging those that push aside local knowledge or responses.  Our DTC channel organizations can clearly learn from that approach in getting media attention during these events.

“In emergencies, locals know best how to take care of their own,” Andrés said as he decried the tendency of government personnel to tell locals “how you should run your lives” when they enter disaster zones. “We need to achieve a better moment where those organizations come in to help people in America or around the world, listen to the locals more and bring them into the solution.”

Beyond the famous chefs, there are so many of these types of interveners that come to us during these moments. In New Orleans we had tens of thousands of respondents over the decade of recovery: everyone from the Rainbow Family setting up a wonderful emergency camp and doing soil mitigation right after the levee breaks to massive numbers of faith-based volunteers that came for years every summer to build houses. Be ready to spot those for this emergency: it may be someone with a better temporary space for your pop up market, a policymaker willing to suspend rules that limit the exchange of healthy foods,  a school bus driver to deliver food,  a fellow NGO leader with an idea for getting healthy food to more communities, or a farmer able to deliver to a multiplicity of neighborhoods or towns.

Also crucial to remind ourselves is that any make moment uses the assets and goodwill of the local community to respond, but also accounts for the length of the disaster. Some  of these last days, some weeks, some months or years. COVID19’s length is still undetermined, which is deeply frightening  especially as this timeline relies on a the response level of a weak medical system and a lack of a concerted response from our national government.

What those of us who have been through an emergency know is that it is vital to recognize the different phases as stages, each of which may require different responses and partners. The GoFish YouTube videos we did at MU with support from Kellogg Foundation helped us capture some of what our markets and small businesses came up with as responses and allowed us to record them across the length of that response – and not least, get those businesses money for those innovations over the long official response to Katrina.

Break moment examples

Cities closing down open-air food markets because they are viewed as events rather than as essential services are the main break moment we have to prepare to meet in this moment. In the weeks after Katrina, I was called into New Orleans City Hall (which was still set up in an eerie, blackout curtain-covered, borrowed hotel space) to defend the idea of selling food from what had been flood-covered land. What was interesting about this question from City Hall was they were unaware that most of our vendors came from the surrounding parishes outside of the levee breaks that had inundated New Orleans with water.  Only three vendors were growing food in the city, and all had already sent in soil tests to LSU. So, by sharing that information and plan, we were able to move quickly past that question. And since we operated in parking lots, building renovation – which slowed other retailers down for months or for years – was not an issue that we had to deal with. The open-air and transient nature of our design absolutely helped us, taking what would have  been a break moment into a make moment for our small market organization in the months and years after 2005. We never forgot that lesson for our emergency-prone area.


And we also learned that adaptation is the key.  As described again by Andrés:

“If we plan too much, chances are that things are gonna be completely wrong. And once you have a plan, and everybody agrees on the plan, if the plan goes out of line, people freeze,” Andrés admitted. “Adapting always in these scenarios is gonna be more important than planning.”

So don’t let the urge to make each moment the exact right response break you.

In other words, do what market organizations do best:  pilot something, learn from it quickly, adapt from its lessons and regroup. 

Take moment examples

There are also what we’d down here call “carpetbaggers” in every disaster situation. Already the NYT had a story of someone hoarding tens of thousands of hand sanitizers hoping to profit from this pandemic. Luckily, online stores shut him down, although he made plenty before it happened, and there will be others who will not caught or penalized.

I have already been contacted by many online stores and developers about aiding DTC channels. Now some of them are absolutely dedicated to helping and not hurting and offering their expertise- but some are not. The wrong ones can break our small businesses with hidden fees and bad design. Good, indifferent, or bad, don’t let them take our value proposition or our message for theirs. They are still two different business models and even if we borrow from each other, we have to remind our shoppers that we will return to our model because our DTC farmers and vendors are still not able to benefit from most of those models. Use your peers to ask about these opportunities, and ask them a lot of questions too. Yes, take advantage of the right opportunity, but don’t make a good idea into a bad situation by not being careful.


Another important point is to be ready and open enough to take the gifts that will come your or your community’s way.  Whether it is a a friend offering to make dinner for you, a market shopper willing to help with social media,  asking a peer to get on a webinar on your market’s behalf, or stopping for a moment for a walk or to close your eyes even on a busy busy day, take it. Being givers, market leaders and vendors are loathe to take their share, but for this moment, it is vital that you do. 

I just dropped some juice off to local culture bearers and small business owners who have been feeding me this week with their art and with healthy food. That was my gift to them; the fruit I used was a gift to me from neighbors and friends.

the bit I left at my pals door, photographer Cheryl and musician Mark.

And I was able to harvest so much this last week due to a gift of time and help by my Vermont food system pal Jean Hamilton who was in town for the National Good Food Network meeting.

Jean up in that tree!

I’ll add more examples here as they come to me through the extraordinary, creative community of food and civic activists that make up my world. I know we will grow stronger through this trial, and hopefully rebound by reminding even more people and community leaders why local farmers and businesses and their markets, farm stands, and CSAs are vital to a resilient, healthy place.

 

 

 

 

 

 

 

 

SNAP data case heard by Supreme Court this week

The Supreme Court on Monday heard arguments in a case that will decide whether or not the United States Department of Agriculture (USDA) will have to disclose retailers’ sales data from the federally-funded Supplemental Nutrition Assistance Program (SNAP, formerly food stamps). It will likely announce its decision later this summer.

If the court rules that the agency does have to release retailers’ SNAP sales information, the public will learn more about which grocery companies generate the most income from the program. The last—and most recent—public disclosure of that information happened by accident in 2013, when a Walmart executive let slip at a dinner party that the company made $13 billion from the program.

The Argus Leader, a South Dakota-based newspaper, first sought the disclosure of this data through the Freedom of Information Act (FOIA) in 2010. Since 1966, FOIA has required the government to release previously undisclosed documents to the public unless they fall under one of nine exemptions. USDA denied the Leader’s request based on Exemption 4, which protects “trade secrets and commercial or financial information.”

Supreme Court hears arguments in case with major implications for food retailers and press freedom

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Farmers Markets Need Support to Collect and Use Data

For the past year and a half, I have been attempting to wrangle the last seven years of FMC’s technical assistance around market evaluation (and the last 18 for me) into some sort of timeline and “lessons learned” to present to researchers and partners interested in farmers markets and data.

The process of writing a peer-reviewed paper was new to me and my fellow authors and the entire FMC team soldiered on with me as best they could, cheering me on and adding much needed perspective and edits at different points of the process. After a year and a half of drafting and reviewing, we released the article linked below through the skill of the JAFSCD team, but also because of the support of the USDA/AMS team. I think it should be said as often as possible that the AMS team is firmly dedicated to assisting farmers markets with whatever trends that arise, and in developing programs at USDA that reflect the current conditions of markets in order to increase their ability to support family farmers and harvesters. The evaluation work is just one example of how they have watched developments and offered support where they thought applicable.
The reason for FMC to put effort into this type of academic article is to make sure that researchers see the opportunity to have market operators be part of the process around what data is collected via markets and market vendors, and how it is used. It certainly doesn’t mean that we think that all of the work to collect and clean the data should be shouldered by the markets only or that using the data is their work alone. I hope that is clear in this paper. But we DO think that market work is increasingly focused around managers and vendors making data-driven decisions, and so the way the market team spends its time and how well it analyzes and shares data also has to evolve. That isn’t our choice; that is the result of the world taking a larger interest in regional food and farming, as well as the constant pressure from the retail food sector. Many in that latter group want to cash in on the trust and authenticity we value without holding the same accountability to producers that we have. We have to fight that, and doing it with data is the best way.

Finally, we think there is still much to know about the barriers to embedding data systems for grassroots markets; this paper only covers what we have learned since 2011 and up to the beginning of 2018. Much more is constantly being learned and will be reflected in the TA we offer markets and their partners.

Please email me with comments and questions about the paper and its findings.

Dar

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FMC press release: December 18, 2018 – Collecting data at farmers markets is not a new endeavor. But until recently, the data was largely collected and used by researchers, often to understand the role farmers markets play in the broader food system. Over the last seven years, the Farmers Market Coalition (FMC) – a national nonprofit dedicated to strengthening farmers markets – has partnered with research institutions and market organizations to better understand how market organizations have begun to collect and use data.

While until recently it was rare for market organizations to participate in the collection of their own market-level data, more and more markets have reached out to FMC over the last decade for data collection technical assistance. In 2011, the organization began to identify common characteristics and impacts of market programs, and realized more research into evaluation resources and tools that could be used easily by understaffed market operators was needed.

In a new article published in the Journal of Agriculture, Food Systems, and Community Development (JAFSCD), FMC outlines the industry need behind creating the Farmers Market Metrics (Metrics) program, and a timeline of the steps and partnerships that led to the creation of the tool, as well as best practices uncovered during its development.

Key recommendations include:

Create assigned roles for the market’s data collection team, and choose training materials that set expectations for seasonal staff, volunteers, and interns to maximize time and efficiency.
Prioritize staff support to allow market leaders more time to oversee data collection.
Gain vendors’ trust in the program for sharing and storing sensitive data.
Patience and support from funders and network leaders for each market’s level of capacity and comfort with data collection.
More assistance from funders and network leaders in helping markets select metrics to collect, as well as advancing data collection training for market staff.
The use of tools such as the USDA’s Local Foods Economic Toolkit, coupled with consistent support from academic partners, will encourage market leaders to delve more deeply into economic data and to feel more confident sharing results.

“FMC’s efforts to craft a suitable set of resources and a data management system for high-functioning but low-capacity market organizations has helped many stakeholders understand and share the many positive impacts their partner markets are making,” said FMC Senior Advisor and article author Darlene Wolnik. “But our analysis concludes that there is still foundational work to be done by those stakeholders to aid these organizations in collecting and using data.”

Wolnik continued, “The good news is that market-level data collection yields important information that markets can use to improve operations, share with researchers, communicate impacts to stakeholders, advocate for and promote vendors, and more.”

Updated Information Regarding Novo Dia Group Shutdown 

I have a lot to tell you about my trip to Denver for the Slow Food Nations event, and to share ideas and research about vendor development at markets, and talk about the upcoming Direct Marketing Ag Summit in mid September, but instead of that, this post will focus on the immediate crisis in front of us: the recent news about the shutdown of the Novo Dia Group, which effectively will cease card processing for 1700 farmers markets and farmers during (most of the) country’s busiest market season. Since the news broke, my FMC colleagues have worked day and night listening to market leaders, asking questions of all of the players involved, explaining the problem to media and to our elected officials and strategizing with markets, farmers and partners about solutions. Now there is a single place to find all of the information and FMC will continue to update that page with the latest information.

Source: Information Regarding Novo Dia Group Shutdown – Farmers Market Coalition

As we’re scrambling to fix health care, food stamps are quietly paying off.

I look forward to reading the report in total but I think any market community knows that focusing on healthy food is a very good indicator of the willingness for behavior change. Of course, I’d be interested to see how many participated in incentive campaigns and/or shopped at farmers markets with their SNAP dollars.

Berkowitz’s study looked at roughly 4,400 low-income adults, about 40% of whom were on SNAP. When Berkowitz’s team compared how much the average person in each group was spending on health care, they found the SNAP group spent about $1,400 less per year.

For comparison, the average single adult on SNAP receives about $1,500 a year in benefits.

A total of 4447 participants (2567 women and 1880 men) were enrolled in the study, mean (SE) age, 42.7 (0.5) years; 1889 were SNAP participants, and 2558 were not. Compared with other low-income adults, SNAP participants were younger (mean [SE] age, 40.3 [0.6] vs 44.1 [0.7] years), more likely to have public insurance or be uninsured (84.9% vs 67.7%), and more likely to be disabled (24.2% vs 10.6%) (P < .001 for all). In age- and gender-adjusted models, health care expenditures between those who did and did not participate in SNAP were similar (difference, $34; 95% CI, −$1097 to $1165). In fully adjusted models, SNAP was associated with lower estimated annual health care expenditures (−$1409; 95% CI, −$2694 to −$125). Sensitivity analyses were consistent with these results, also indicating that SNAP participation was associated with significantly lower estimated expenditures.

Source: story

In case anyone needs convincing:

Diet is the second highest risk factor for early death after smoking. Other high risks are high blood glucose which can lead to diabetes, high blood pressure, high body mass index (BMI) which is a measure of obesity, and high total cholesterol. All of these can be related to eating the wrong foods, although there are also other causes.
https://www.theguardian.com/society/2017/sep/14/poor-diet-is-a-factor-in-one-in-five-deaths-global-disease-study-reveals

FINI report, Year 1

In Year one, FINI supported incentive programs at almost 1,000 farmers markets, representing 4,000 direct marketing farmers in 27 states. These farmers market programs alone generated almost $8 million in SNAP and incentive sales spent on produce. Program evaluation conducted by grantees indicated uniformly high redemption rates, strong support for the program among stakeholders, and a great deal of collaboration from both public agencies and private program partners. These collaborations were particularly important in conducting outreach to SNAP recipients.

 

FINI_FarmersMarkets_Year1_FMC_170413

6 Things Paul Ryan Doesn’t Understand About Poverty (But I Didn’t, Either) 

Karen Weese is a freelance writer whose work has appeared in Salon, Dow Jones Investment Advisor, the Cincinnati Enquirer, Everyday Family, and other publications.

There are many prescriptions for combating poverty, but we can’t even get started unless we first examine our assumptions, and take the time to envision what the world feels like for families living in poverty every day.

Alternet

(Webinar) Success with SNAP: Equipment and Outreach Essentials for SNAP Programs

PLEASE NOTE THE NEW TIME: Thursday, February 2, 2017, at 2 PM EST, 1 PM CST, 11 AM PST.

More than 6,000 farmers markets and farmers across the country now accept SNAP. When farmers markets accept SNAP, it helps increase revenue for small and beginning farmers, while making it possible for low-income families to access healthy, affordable food: the ultimate win-win. To assist markets with this strategy, Farmers Market Coalition will be hosting a webinar on Thursday, February 2, 2017, at 2 PM EST, 1 PM CST, 11 AM PST.

Join the webinar, as we discuss equipment and outreach essentials for SNAP Programs at your farmers market. We will provide information on how FMC’s Free SNAP EBT Equipment Program can help you accept (or continue to accept) SNAP benefits at your market, and highlight successful outreach initiatives to attract and retain SNAP customers.

Click here to register and contact info@farmersmarketcoaltion.org with questions or for more information. A recording of the webinar will also be available to view online for those who are interested but unable to attend on January 26.

2016 SNAP retailer report

Fascinating.
 This is from the 2016 SNAP retailer data report from USDA/FNS, found here. This is the kind of data that we need to pore over and gather data at the market level to compare and contrast.
Some quick data and my thoughts:
• 53 percent of the 366,972 households that shopped at a farmers’ market or direct marketing farmer made one purchase; another 18 percent made two purchases; and 29 percent made three or more purchases within the year. These percentages have remained relatively unchanged over the last five fiscal years.
So 53% only made a single purchase using their benefit card… This may correspond with the analysis from my 2013 VT Market Currency report that markets were then using a whole bunch of money and time to attract shoppers who are either at the end of their time on the SNAP rolls, or are new to SNAP and need more assistance in using their benefits, or that markets have not yet made enough changes to be welcoming for that shopping base to use their benefits at markets. So this data should be crunched with what part of that 53% has been enrolled on SNAP for ___ period of months.
The other way we should analyze this would be compared to our cash/credit shoppers too, which means we need to collect that data too in the same way. That is the kind of comparison that would tell us what the best initial strategy is for SNAP shoppers.

• In fiscal year 2016, program recipients made 1,095,107 purchases at farmers’ markets and direct marketing farmers nationwide. The average purchase amount was $18.60.

Almost 1.1 million purchases has a nice ring to it. Of course so does 10 million.That would be a great goal for the market field: 10,000,000 purchases at markets and with dmfs in a single FY by 2019. Sometimes the obsession over only measuring total dollar amount spent limits the strategy for increasing actual uses of benefits in ways that are more useful in retail terms…

•  366,972 SNAP households made at least one purchase at a farmers’ market in fiscal year 2016. Households shopping at farmers’ markets spent $55.51 on average over the course of the year.

 • More SNAP benefits were redeemed at farmers’ markets and direct marketing farmers in fiscal year 2016 during August than any other month of the year.

 

Some of this data needs to be released per state, as the August spike is likely not true in the Southern states. It’d also be great to see here which week or days of the month it spiked as well.

SNAP Update:  “Twinkies can no longer be considered bread”

      “I’m disappointed that the rules don’t go as far as what was proposed early this year,” said Danielle Nierenberg, president of Food Tank, a nutrition advocacy group. “USDA has missed an opportunity to increase the availability of and access to healthier foods for low-income Americans.”

The earlier proposals also recommended leaving food with multiple ingredients like frozen pizza or canned soup off the staple list. The outcome is a win for the makers of such products, like General Mills Inc. and Campbell Soup Co., which feared they would lose shelf space as retailers added new items to meet the requirements.

But retailers still criticized the new guidelines as too restrictive. Stores must now stock seven varieties of staples in each food category: meat, bread, dairy, and fruits and vegetables….

…More changes to the food-stamp program may lie ahead. The new rules were published a day after the House Committee on Agriculture released a report* calling for major changes to the program, which Republicans on the committee say discourages recipients from finding better-paid work.

Source: Regulators Tweak SNAP Rules for Grocers – WSJ

*Some of the findings from the 2016 Committee on Agriculture Report “Past, Present, and Future of SNAP” are below.

    • Program participation nearly doubled (up 81 percent from FY 2007 to FY 2013) as a result of the recent recession. In an average month in FY 2007, 26.3 million people (or about 9 percent of the U.S. population) were enrolled in SNAP. That increased to 47.6 million people (or about 15 percent of the U.S. population) in FY 2013, owing to the fact that the economy was slow to recover and many families remained reliant on SNAP. Even now, with a 4.6 percent unemployment rate (compared to a 9.6 percent unemployment rate for 2010), there were still 43.4 million SNAP participants as of July 2016.
    • SNAP is now a catchall for individuals and families who receive no or lower benefits from other welfare programs, largely because the eligibility criteria in SNAP are relatively more relaxed. As a result, the net effect has been to increase SNAP enrollment. For example, in the welfare reforms of 1996, the cash welfare program Aid to Families with Dependent Children (AFDC) was converted into a block grant known as TANF, which has rather rigorous work and activity requirements and includes a time limit. Another program available to those who are laid off from work is Unemployment Insurance (UI). These benefits require individuals to have a work history and to be fired through no fault of their own to be eligible for assistance. UI benefits are also time-limited, typically lasting six months. A third program, Federal disability benefits, requires individuals to prove they are unable to work. For many families who have not collected SNAP in the past, SNAP is now a default option for filling in the gaps.
    • USDA data shows that spending on SNAP remains three times what it was prior to the recession ($23.09 billion pre-recession average compared to $73.99 billion post-recession in FY 2015). However, SNAP spending is now projected to be significantly lower than it was estimated at passage of the 2014 Farm Bill.
    • For FY 2017, the maximum monthly benefit in the 48 contiguous states and DC is $194 for a one-person household, $357 for a two-person household, and $649 for a four-person household.17 In determining a household’s benefit, the net monthly income of the household is multiplied by 30 percent (because SNAP households are expected to spend 30 percent of their income on food), and the result is subtracted from the maximum benefit to determine the household’s benefit.
    • Seniors have the lowest rates of SNAP participation among eligible households of any demographic. While the low participation rate has a variety of causes, a prominent explanation is the stigma associated with SNAP and welfare in general. Many factors contribute to a lack of access to food among seniors, including a lack of a substantial income, the gap between Medicaid and the cost of living, limited income with specialized diets, and mental and physical illnesses.  The issues facing these populations must be viewed holistically, with SNAP as one piece of a larger solution to solving hunger for seniors.


According to research by the AARP Foundation—a charitable affiliate of AARP—over 17 percent of adults over the age of 40 are food-insecure. Among age cohorts over age 50, food insecurity was worse for the 50-59 age group, with over 10 percent experiencing either low or very low food security. Among the 60-69 age cohort, over 9 percent experienced similar levels of food insecurity, and over 6 percent among the 70+ population.

• The operation of the program is at the discretion of each state. For instance, in California, SNAP is a county-run program. In Texas, SNAP is administered by the state… Dr. Angela Rachidi of the American Enterprise Institute cited a specific example in New York City where SNAP, WIC, school food programs, and child and adult care programs are all administered by different agencies and the result is that each agency must determine eligibility and administer benefits separately.

K. Michael Conaway, Chairman of the House Committee on Agriculture. Hearing of the House of Representatives, Committee on Agriculture. Past, Present, and Future of SNAP. February 25, 2015. Washington, D.C.  Find report here

From CNN this week:

The number of people seeking emergency food assistance increased by an average of 2% in 2016, the United States Conference of Mayors said in its annual report Wednesday.

The majority, or 63%, of those seeking assistance were families, down from 67% a year ago, the survey found. However, the proportion of people who were employed and in need of food assistance rose sharply — increasing to 51% from 42%.

 

CNN Money report

 

Louisiana Update #5: Flood victims encouraged to preregister for DSNAP benefits 

DSNAP is being activated for the August 2016 Louisiana Flood and means that rural markets should be prepared to see a influx of folks new to SNAP benefits. Unfortunately, many of our smaller, volunteer-led markets are still deciding whether to become SNAP authorized.
Here are the markets in Louisiana currently authorized as SNAP retailers (of course, some farm stands may also be authorized and are not included in this list):
Abita Springs Farmer’s Market Abita Springs
Cane River Green Market Natchitoches
Capstone Farmers Market 5007 New Orleans
Common Ground Health Clinic-Farmers Market New Orleans
Creole Market New Iberia
Crescent City Farmers Market New Orleans (4 locations)
Inglewood Harvest Barn Alexandria
Lafayette Farmers And Artisans Market Lafayette
Leesville Main Street Market Leesville
Market On LaSalle New Orleans
Marketplace at Armstrong Park New Orleans
Ruston Farmers Market Ruston
Oberlin Farmers’ Market Oberlin
Pearl River Farmers Market Pearl River
Red Stick Farmers Market Baton Rouge (2 locations plus mobile market)
Sankofa Farmers Market New Orleans
Shreveport Farmers’ Market Shreveport
Winn Farmers Market Winnfield

This list contains a few that my information indicates are not currently active and a few of these (9 of the 22) are in New Orleans which is  not near enough to the flooded zone to help most folks.
Since the state has about 80 farmers markets listed in various places, the above list shows how ill-prepared the state’s markets are to absorb these new shoppers.

Of course, some of the markets in Mississippi can also serve this clientele as many of the parishes hit hard are close to the state line; that is, if the benefit users are aware of the rules and where the markets are in MS and if those markets are prepared to accept those temporary SNAP users.

My experience as Deputy Director of Market Umbrella before and after Hurricanes Katrina/Rita (and on staff still during the BP oil spill) showed how much markets can do during disasters to offer solace, community and healthy choices to people under enormous stress. We were one of the few places in New Orleans up and running in 2005 (we reopened November 22) with EBT access, working with our fellow markets* across the area to help producers recover and doing our best to help other outlets open in our city.

From the very beginning in 1995, the founders of our markets had hoped to attract a significant number of at-risk shoppers, but as they opened in the era of EBT, the market was on the wrong side of technology for many years. As a result though, our 2004/2005 SNAP pilot strategy was relatively well thought out and predicated on the reality that our markets had not yet attracted their share of low-income shoppers but had the potential to serve that group as well as the cash shoppers we had attracted. Our token pilot led to the visit in the summer of 2005 of Bill Ludwig and the Southwest Regional FNS staff with then Under Secretary of Agriculture Eric Bost in tow to see and celebrate our early SNAP token and incentive work. Interestingly, Ludwig remarked during the visit on how helpful a token system might be during disasters. As we wrote a few years later, we remembered that comment later in 2005 and reflected on prescient he had been.
That long preparation meant we had outreach and materials to use when the levee breaks and oil spills and floods came (yeah we’re getting used to it) and the staff trained to make it happen.
So what we now know is the ability to support the citizens of towns and cities to recover from a major disaster requires organizational sophistication and preparation, which most of our newly emerging markets across the state are still working to achieve.

It is time for the national market field to create a toolkit for disaster planning, both for its vendors but also for its market organizers in order to be prepared when (not if) a situation like the one unfolding in Louisiana hits their area. USDA and FNS can be very helpful in this planning with needed policy changes such as lifting the requirement of location-specific SNAP licensing/transactions, loosening the ban on on-site hot food again (as was done in past disasters). It would also be helpful for funders like the innovative Wholesome Wave to increase their incentive work for disaster-hit areas along the lines of the incentive we created together for the Gulf Coast fishers in 2010.

Let’s get ready, folks.

How DSNAP works:
If you already receive SNAP benefits and are eligible for disaster benefits, you do not need to pre-register, as benefits will be added to your benefit card automatically.

Pre-registering does not guarantee benefits. DSNAP is only administered after a federally declared disaster and after the state receives approval from the United States Department of Agriculture, Food and Nutrition Services to activate DSNAP services.After a disaster is declared, residents who have pre-registered only need to visit a DSNAP issuance site to verify their information and identity, determine final eligibility and receive their benefit cards. Eligibility requirements and DSNAP locations will be announced at the time of a disaster.

You may name an Authorized Representative to go to a DSNAP site on your behalf. Accommodations will be made for the elderly and those with disabilities to reduce on-site wait times.The Louisiana Department of Children and Family Services  is encouraging those who have experienced loss or damage in the severe storms and flooding to preregister for benefits under the Disaster Supplemental Nutrition Assistance Program (DSNAP).

DSNAP benefits are issued for one month, but they can be used for up to 365 days.  You will get your card when you go to the site, they will be loaded on the card within 3 days.
What amount will I receive in DSNAP benefits?

Household Size DSNAP Allotment
1 $194
2 $357
3 $511
4 $649
5 $771
6 $925
7 $1022
8 $1169
Each Additional Member  +$146

Source: Flood victims in Louisiana encouraged to preregister for DSNAP benefits | New Orleans – WDSU Home

http://www.katc.com/story/32814032/what-you-need-to-know-about-dsnap-food-stamps-benefits

 

 

 

*Deep appreciation for our colleagues at the Red Stick, Covington and Gretna farmers markets who, in 2005, were incredibly helpful to Market Umbrella and offered temporary spots to our vendors and help to our staff as needed.

SNAP videos

Simple, clear and appealing videos on using benefits at markets that can be shared with community centers, sent to targeted social media users and can be used as a banner on news sites too. Bravo Urbana and Fond du Lac!

More about the market

And from Fond du Lac Wisconsin:

More on this market