MarketUmbrella releases report on SFMNP incentive project

I’ve always been very proud of the very active way that my old workplace promoted FMNP in Louisiana. Since FMNP’s inception in Louisiana, MU’s markets have been at the forefront of expanding the program’s reach and redemption levels.
The FMNP incentive idea is a great one and allows seniors to continue shopping after their booklet was spent: they bring their empty booklet to the Welcome Booth and get 24.00 more in tokens to spend throughout the year, on any item.
With amenities like senior bingo, guided trips through the market and lots of assistance from staff, senior numbers continue to grow (by more than a thousand seniors!) at all three of their markets and their Field Note shows how the staff made it happen. Medium to large markets can certainly benefit from this report.

MU report

WIC’s Fresh Produce Program Cut 30 Percent – NYTimes.com

Education is part of almost every market’s mission. Explain to your vendors and shoppers that when food assistance programs include regionally sourced food and farmers, it benefits everyone. HOWEVER, do remember those of you that are 50(c)3 organizations, you must not use your organization’s resources to lobby for legislation.
From the IRS website:
… may not attempt to influence legislation as a substantial part of its activities and it may not participate in any campaign activity for or against political candidates.

For those of you NOT 501(c) 3 organizations, a letter writing campaign might be in order!

WIC's Fresh Produce Program Cut 30 Percent – NYTimes.com.