Mobile Market Greenpaper

This is a Greenpaper that I wrote while I was with (with help from Leslee Goodman, technical writer and editor) on the phenomena of mobile markets. I have had loads of requests for it recently, so am posting it here. It is available on’s marketshare page, which remains an excellent site for markets to find resources, as does the FMC Resource Library. The mobile market idea is interesting, but I believe that it is a short term fix that benefits the industrial system of food, rather than extending the reach of the alternative system we are creating. Because, without adding dignity and sharing wealth, nothing will change.