A NYT article in Sunday’s paper reports on (and quotes some of our market leaders) on saturation worries with climbing numbers of markets and cannibalization of shoppers. Of course, its already true in some areas, but in my mind, only if we ignore the fact that, at best, we attract 1-5% of the population right now.
We can increase the number of markets if we continue to direct resources to increasing the number and type of farmers while we seek out groups of new “low-hanging fruit” of the next generation of shoppers.
In short, to improve we need to maintain balance of benefits while reaching new, often slightly less ready shoppers while holding on to our old faithfuls…

NYT