Sustainability while Shopping

The Hartman Group’s research has found that 87% of consumers are inside what we refer to as the World of Sustainability. Those inside the world are impacted in their attitudes and behaviors by sustainability in some way. Most consumers are aware of sustainability as a term. However, attitudes, depth of knowledge, and engagement differ according to where they are within (or outside of) the World of Sustainability. Here are three key factors consumers consider when making purchase

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Resources:
Click to view full infographic
Report: Sustainability 2017

Facebook fundraising for 501 (c)(3) organizations

This post clearly outlines how to use the Facebook fundraising page that is available; it does require that you are a 501 (c) (3) and uses GuideStar’s listing as confirmation. It also offers the chance for your donors to opt in to your email list and allow your supporters to fundraise on the market’s behalf.  For some markets, this feature may be the answer to their fundraising needs for now.

As is mentioned in the post, the key to this is to make sure that your GuideStar page is up to date.

Facebook’s New Fundraising Tools

SNAP videos

Simple, clear and appealing videos on using benefits at markets that can be shared with community centers, sent to targeted social media users and can be used as a banner on news sites too. Bravo Urbana and Fond du Lac!

More about the market

And from Fond du Lac Wisconsin:

More on this market

FINI programs funded for FY 2015/2016

Congratulations!

USDA is funding projects in 26 states for up to 4 years, using funds from FY2014 and FY2015. USDA will issue a separate request for applications in FY16, and in subsequent years. Fiscal year 2014 and 2015 awards are:

Pilot projects (up to $100,000, not to exceed 1 year):

Yolo County Department of Employment and Social Services, Woodland, Calif., $100,000
Heritage Ranch, Inc., Honaunau, Hawaii, $100,000
Backyard Harvest, Inc., Moscow, Idaho, $10,695
City of Aurora, Aurora, Ill., $30,000
Forsyth Farmers’ Market, Inc., Savannah, Ga., $50,000
Blue Grass Community Foundation, Lexington, Ky., $47,250
Lower Phalen Creek Project, Saint Paul, Minn., $45,230
Vermont Farm-to-School, Inc., Newport, V.T., $93,750
New Mexico Farmers Marketing Association, Santa Fe, N.M., $99,999
Santa Fe Community Foundation, Santa Fe, N.M., $100,000
Guilford County Department of Health and Human Services, Greensboro, N.C., $99,987
Chester County Food Bank, Exton, Pa., $76,543
Nurture Nature Center, Easton, Pa., $56,918
Rodale Institute, Kutztown, Pa., $46,442
Rhode Island Public Health Institute, Providence, R.I., $100,000
San Antonio Food Bank, San Antonio, Texas, $100,000
Multi-year community-based projects (up to $500,000, not to exceed 4 years):

Mandela Marketplace, Inc., Oakland, Calif., $422,500
Market Umbrella, New Orleans, La., $378,326
Maine Farmland Trust, Belfast, Maine, $249,816
Farmers Market Fund, Portland, Ore., $499,172
The Food Trust, Philadelphia, Pa., $500,000
Utahns Against Hunger, Salt Lake City, Utah, $247,038
Opportunity Council, Bellingham, Wash., $301,658
Multi-year large-scale projects ($500,000 or greater, not to exceed 4 years):

Ecology Center, Berkeley, Calif., $3,704,287
Wholesome Wave Foundation Charitable Ventures, Inc., Bridgeport, Conn., $3,775,700
AARP Foundation, Washington, D.C., $3,306,224
Florida Certified Organic Growers and Consumers, Gainesville, Fla., $1,937,179
Massachusetts Department of Transitional Assistance, Boston, Mass., $3,401,384
Fair Food Network, Ann Arbor, Mich., $5,171,779
International Rescue Committee, Inc., New York, N.Y., $564,231
Washington State Department of Health, Tumwater, Wash., $5,859,307
Descriptions of the funded projects are available on the NIFA website.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

some of the ones that caught my eye for food organizers:

There are 76 million millennials (born between 1981 and 2000) in the U.S. — 27% of the total population.

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.

37% of marketers say blogs are the most valuable content type for marketing.

Pinterest grabs 41% of the e-commerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content

“Interesting content” is one of the top three reasons people follow brands on social media.

17% of marketers plan to increase podcasting efforts this year.

47% of Americans say Facebook is their #1 influencer of purchases.

70% of marketers used Facebook to gain new customers.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015).

Great infographic

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Concert to raise money for EBT program

Great idea from the Cobblestone Farmers Market (coincidentally a market that I profiled in my Market Governance paper) about how to fundraise for incentives. This does more than just raise a bit of money; it also explains the deeper mission of the market to the general public and may also shake out more funders for the future.

Concert to raise money for EBT program – Winston-Salem Journal: Tidbits.

SalsaLabs.com – YouTube

For markets looking for a good deal on online database management should check out salsa labs. In their own words:
These are a few of our best qualities:

Experts at helping you build your base of support with a seamless, online platform to fundraise, advocate, communicate and organize
Enterprise-ready infrastructure for greater insight and engagement with your community, no matter what numbers of supporters, chapters, campaigns or programs you may have – from 100 to 100 million
A Network of more than 40,000 peers and partners all supportive of your mission and ready to help in our online community Salsa Commons, in our virtual seminars, at our community events and at our annual conference
98% Average Client Support Satisfaction Rating – really, what more is there to say? Our top-notch services, support and training team is downright obsessive about making certain you are as happy as possible with Salsa.

SalsaLabs.com – YouTube.

Vegetarian Awareness Month

One way that markets can spike their vendors sales is to use these widespread marketing campaigns for their own. Vegetarian Awareness Month sounds like a fine series of events to hold every October, maybe followed by Fish for the Brain Month and so on….

vegetarian awareness month