How Morale Changes as a Startup Grows

However, this startup cultural utopia invariably hits a rough patch for about 70% of startups in years three to four, regardless of how happy the team was before. We call this the “cultural chasm.”
In fact, the faster the startup grew, the deeper the cultural chasm was that they had to overcome.

Founders who rate the importance of culture lower than a 10 on a 10-point scale are 70% more likely to have higher employee turnover rates compared to founders that rank the importance of culture a 10.

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