Planning ahead: Consumers prefer fewer options when thinking about the future

How people shop is crucial for markets to understand. We cannot assume that there is only one style of market farm table or only one version of local marketing that will attract more people. I have been fascinated by retail anthropology issues for years and I think it is key that market organizers build retail knowledge into market job descriptions and helping vendors to understand so they can refine their business strategies.

Planning ahead: Consumers prefer fewer options when thinking about the future.

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