I foresee “Ugly Food” events at farmers markets or even “Ugly Food” sections of vendors tables with people crowding around them. It will certainly be great for markets to lead the way by showing how much food we are wasting or by teaching folks how and when to use bruised or less pretty fruit and veggies.

“Americans chuck out two tons of food per second – be it at the farm for being ‘ugly’ or at the table because we’re too finicky.”

Source: The Guardian story