Meet the Woman Who Gave Michael Pollan His “Eat Food” Line

“I am deeply aroused by the world,” she said, because for Joan, the world is a feeding web: No one eats without affecting someone else and impacting the environment, and she can’t consider one part of the system (access to good food, big ag, what’s for lunch, pop culture) without considering every other part (poverty, advertising to children, the endless rise and fall of trends, school lunches). She can’t stand to be in grocery stores (“A whole aisle of juice!”) and fears that innovations like boxed meal kits could kill CSAs. She’s skeptical of the food-tech movement, an area where so many others see potential: “What we need is a more direct contact between people and the earth,”she said.

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