“I am deeply aroused by the world,” she said, because for Joan, the world is a feeding web: No one eats without affecting someone else and impacting the environment, and she can’t consider one part of the system (access to good food, big ag, what’s for lunch, pop culture) without considering every other part (poverty, advertising to children, the endless rise and fall of trends, school lunches). She can’t stand to be in grocery stores (“A whole aisle of juice!”) and fears that innovations like boxed meal kits could kill CSAs. She’s skeptical of the food-tech movement, an area where so many others see potential: “What we need is a more direct contact between people and the earth,”she said.
This new generation of young farmers is helping to build what amounts to an alternative food economy. That new economy is comprised of farms supplying local markets; farms employing organic and other sustainable methods; and farms raising animals outdoors, as well as producers of artisanal foodstuffs of all kinds and new distribution models such as the farm subscriptions known as CSAs, or community-supported agriculture. No one knows quite how large this new food economy is, but we do know it is growing much faster than the old one, which has stalled. Its rise is the direct result of consumers and producers working together to shorten the food chain in order to radically simplify the answer to the “Where does my food come from” question.
A great video to embed on your market websites or in your email newsletters. Simply explained for many audiences.