Let me share one of my (not so) secret goals for FMC’s Farmers Market Metrics program – to be able to assist markets by using the profile data to build dynamic peer networks through matching typology of those markets.
This would mean that a market searching for information about trends or ideas for programs would be connected to a market that has the same type of programs, location, governance and vendor makeup. As it stands now, too often markets that are simply near to each other are unfairly compared, or markets will try to adopt programs managed by markets designed very differently from their own.
I also hope that we can also do the same for direct marketing vendors at some point, using the business characteristics to match them to peers, resources and to help select the right outlets and success measures for their business.
In the meantime, check out this tool to find data on cities similar to your own.
The Peer City Identification Tool is like a DNA test for civic data, allowing users to tell at a glance where certain cities’ specific interests and challenges align, and where they deviate—in effect, who their real siblings, cousins, and other relatives are.