Pics from my visit today to the North Union Farmers Market held at the main campus of Cleveland Clinic. The market staff person told me it is wrapping up its 11th year; how time flies from my first visit the year it opened.
This market is a classic example of the “campus” type so named in the typology of markets that I have written about previously, and once we start to see some data from Metrics and state level data collection efforts, can begin to flesh out these types.
Some time ago, I wrote up a case study on those markets that had used FMSSG funding for focus group research to better understand the perceptions of at-risk and low-income shoppers; while researching that, I saw that this market had used their FMSSG funding to do a Frittata Project with Clinic lap band/bariatric surgery patients to adapt that simple recipe using different market veggies. I thought it was a great educational activity approach for a hospital campus market to incentivize behavior change. Very situational and intentional which is what I like about the North Union family of markets; each has its own focus and personality.