I just downloaded the free 2011 executive summary from GivingUSA that shows annual giving trends. What is noteworthy to me on this graph is the largest giver is, by far, individuals. I think I have an inkling of just how many markets spend their time raising money from foundations, but I wonder how many markets have figured out a way for individual market community members to be able to support their work?

Graph from GivingUSA’s 2011 national report

GivingUSA reports