Living in New Orleans used to mean that I had a mild winter (if any) to deal with each year and January was about celebrating Carnival from Twelfth Night up until Fat Tuesday (Mardi Gras). Now as a market consultant, I spend the winter traveling to conferences and meetings, oddly almost all held in the northern climes!
Even with my aversion to cold, I am excited to be returning to Vermont for my third visit with NOFA-VT, and the second time I will be attending their Direct Marketing Conference held in lovely South Royalton VT.
Beginning last fall, I started work with NOFA-VT and the Vermont Agency of Agriculture to study their card and token currency systems in the markets and comparing them to other states’ systems in view of the 2020 implementation of WIC to EBT cards – as well as the new technology that is swirling around like Square and the new upcoming Novo Dia Group smart phone app for cc/debit/food stamps. Also included in this research is the need to ascertain if these systems (which of course include incentives, FMNP coupons, WIC vouchers and in some states veggie prescriptions too) are working well at market level and how to measure them.
I have been calling on my colleagues across a dozen states and networks to hear their analysis which has been shared most generously. Now, I go to Vermont to gather some case studies from farmers and market managers to round out the raw data which then will need to be crammed into a manageable report for Vermont come early spring.
wish me luck.
And, email me or call me if you have data on a network or state level that you wish to share.