Help Establish the Healthy Farms, Healthy People Coalition’s Priorities

• The Healthy Farms, Healthy People Coalition is setting its priorities and you can help determine what they will be. These immediate priorities will help to establish a framework for the coalition’s longer term agenda. Moving forward, they’ll be engaging with partners in a conversation about longer term priorities.

• The survey should take about 10-15 minutes.

• Please note that only one survey response is permitted per organization and that coalition members’ responses will be weighted more heavily than non-members. You will be given an opportunity to join the coalition at the end of the survey.
http://www.surveymonkey.com/s/HFHP_Survey_1

Join the Healthy Farms, Healthy People Coalition:

You can join the Coalition as an organization or an individual. Joining the Healthy Farms, Healthy People Coalition means that you or your organization is committed to fostering dialogue to improve understanding and identify joint priorities that serve both public health and agriculture. It does NOT mean that you or your organization will automatically be signed on to all actions taken by the Healthy Farms, Healthy People Coalition. It also does NOT mean you will necessarily share the Coalition’s top policy priorities. Members will be provided opportunities to sign on to each activity, letter, etc.

Join the Healthy Farms, Healthy People Coalition online at: http://hfhpcoalition.org/join/

About the Healthy Farms, Healthy People Coalition:

The Healthy Farms, Healthy People Coalition works for policy reform that promotes the health of all Americans while strengthening the economic and environmental viability of the food and agricultural sectors. HFHP focuses on policies that help ensure all Americans have access to a safe, affordable, and healthy diet. Healthy farms and healthy people are essential ingredients for a healthy economy.

Overarching goals:

To identify and articulate the common interests of the agriculture, health, equity, and environmental communities in food and farm policy debates.
To advocate for policies at all levels of government (local, state and federal) that support better nutrition for citizens, a healthier economy for rural communities, and a more resilient and secure farm sector, with justice throughout the food system.
To build a broader-based, more diverse movement, spanning rural and urban interests, to achieve the Coalition’s vision.
Contact Project Coordinator, Holly Calhoun, with any questions at hcalhoun@phi.org or (510) 547-1547.

Banana project at CCFM-NOLa

The Crescent City Farmers Market is currently working on a pilot program in partnership with the Louisiana Department of Agriculture & Forestry to get Louisiana-grown bananas in the hands of hungry shoppers. They’re still looking for a few growers to give this a try, but expect to find some willing farmers who agree to grow bananas that are more edible than the starchy plantains and bananas that we have around the city. Seriously, we can throw brown sugar and butter on anything and make it edible, but CCFM smartly wants to see peel and eat bananas for the seniors in FMNP season and so have received a grant to inspire growers to add bananas to their crop list.
Great idea from my home markets and my old employer.

Toronto Market profile-Dufferin Grove Farmers Market

I had the pleasure of visiting our food community in Toronto in mid April, courtesy of the Greenbelt Farmers Market Network and its organizers, Anne Freeman and Sara Udow. Before I left, I was able to visit Anne’s well established, highly respected market (many people I chatted with throughout the city mentioned this market to me when they found I work with public markets), the Dufferin Grove Farmers Market.
The Dufferin Grove Park is a study in itself, and deserves to be used as an example by other neighborhoods that want to be a bridge for their residents and to use their space to inspire and share. I had the great fortune (thanks to Anne Freeman) to sit down with Jutta Mason who has dedicated much of her time to the evolution of this park and its activities. I could say more nice things about Jutta, how market organizers should be so lucky to have a partner like her, but she’d just find this lionizing of her quite odd probably.
But do take some time to see the wealth of resources and activities this informal group has brought to their area:
Friends of DGP

The market itself runs year-round (take that, northerners that say it can’t be done!) and has focused on organic producers, but does have farmers that represent non-organic farming as well. A good mix of small and large vendors. The wild rice vendor is a good example of the mix of season and scale of the vendors- he was sold out for the year after I bought some of his rice and would be back to his regular work until he harvested rice next year. (He told me to throw some of his rice into the swamps down in New Orleans- I might take that idea for an old creek bed on my family property…)
In any case, this is a fantastic Thursday evening farmers market that has been around for a decade already and will be there for future generations….

Black Duck Wild Rice-Toronto

Toronto CA community park


The community garden at the Dufferin Grove Park in Toronto. Sits right next to the weekly farmers market...


Folks sitting on the grass in Dufferin Grove Park next to the weekly farmers market.


Anne Freeman, the manager of the Dufferin Grove Park Farmers Market is seen here (in pink shirt) talking with one of her vendors in the Zamboni storage area (it is Canada after all!) where the market camps out in the winter and then spills out into the walkway for the rest of the year.


The market sets up this cleaning station for shoppers to add condiments and to clean their plates. A very attractive set up..


The market sale board for the park folks who make bread and food in their bake ovens and have a Friday night dinner as well.

An Open Letter to the Food Policy Council

Dear colleagues,

I appreciated the time and courtesy you showed me today in the middle of your packed agenda. I am even more hopeful about the future of a healthy food system after listening in on your hard work. I thank you for all that you have done and promise to do.
As I traveled back home this afternoon, I decided to write out a few major points of what I attempted to get across today, in case some of it was missed by me or simply not clear in our short time together.
My work will continue to be focused on how to build public markets into a movement and their role in the larger food system. I hope my work will benefit you as I gather and analyze data to understand the typology of markets through their characteristics so that we can all better understand how to sustain them and build healthy systems through them.

In the meantime, I want to share what I know about farmers market activists; such as that the reasons for starting or managing a market are wide ranging. It could be economic need in that community or a desire to reconnect citizens or it might be to build an entire food system. In all cases, what each farmers market learns sooner or later is that balance is the key to success. Balancing producers, shoppers and community members’ needs and changing campaigns to meet those needs is the only way to lift barriers and keep people coming back to the same place to continue to have an evolving conversation. As I said today, all great markets have one thing in common: their ability to create and maintain extensive partnerships. The more partnerships (at the appropriate time!) the better.

In the serious work you have before you, you may ask how do farmers markets fit into this health and social equity paradigm you are creating. Here is what I would like you to remember:

•In every conversation we have about food systems, there is one constant. The profound need for successful producers able to work within the human scale of our emerging system. For that need, farmers markets are the best point of entry yet found for encouraging the farmer. A market can work for one, two, or more years with a farmer, patiently letting them find their level of comfort and their own skill set.
•The incredible set of skills within a market (in the farmers, managers, shoppers and partners) can ensure that innovative and (sometimes risky) food system ideas make it past pilot stage. In other words, we experiment well and as we learn to measure those experiments, sensible policy ideas appear.
•The open, democratic, nature of markets mean that true bridging and bonding happen when they are managed well. Can you think of another place the bank president and the bus driver are on the same footing and see each other as often?
•Entry-level positions are necessary for the food system to grow. As we continue to professionalize farmers market management, we will begin to see generations of food system activists in every region with real experience and know-how.

I hope we can all agree on those. The reason I bring them up is to encourage your food leaders to make those things happen. Here’s how:

•Support farmers markets ability to work over many seasons with their producers. Understand that a market farmer is often just beginning the thinking that will often take him or her to complete immersion into larger food system sales. But also grow sisters to your farmers market points of entry by encouraging other types of farmers that might be interested in wholesale or quasi wholesale. Promote CSAs, CSFs, investor circles like Slow Money, marketing cooperatives and other ideas. Realize that markets are encouraging retail farming for one set of farmers, which leaves a piece of the farming pie still covered. Who is encouraging direct marketing of wholesale farm goods at a respectable income level with the same set of criteria that farmers markets demand? (By the way, it might end up being farmers markets again- wholesale markets are cropping up in every region run by the very same organizations that manage the farmers markets.)
•Support action organizations like the Farmers Market Coalition, which is working to build and support comprehensive training for market managers and state associations. Advocate for markets to become members and avail themselves of the webinars, the Resource Library and its advocacy work. And, of course, support practioner/ research organizations like marketumbrella.org.
•Encourage the markets to get to their most useful form. Expect your markets to have proper governance, rules and regulations BUT make sure that all of it fits in with the characteristics of your state’s farmers markets. Each region comes at this slightly differently and policy should reflect that reality. And give it time to get there.
•Professionalize market management by advocating for it. All of the lofty ideas I put forth here are based on someone or a group of someones staying in one place and building it. Let me be clear- yes paid positions must be a priority, but board training and market project planning are just as important, as are sustainable income streams.
•Use the market to address the barriers that the industrial food system and surrounding systems have put in place. Issues like racial equity and the rural-urban divide can be addressed by connecting through food sovereignty. Where better to lead the nation on these issues but here? Look at http://www.foodsecurity.org and http://www.growingfoodandjustice.org to see how to address those issues.

Lastly, policy that will last will come from those markets and roadside stands and school gardens, especially if the measurement is built properly. In that vein, I am attaching the draft of the Indicator matrix that I am working on with the Farmers Market Coalition. It comes from markets and farmers, public health activists and planners. I’d love to hear your feedback and look for ways that you can pilot pieces of it.

In closing, I heartily recommend that you think about success first in terms of your front line – your farmers and market managers. I promise you – they will help you get to the finish line.

Sincerely,

Darlene Wolnik

Food Among the Ruins / Guernica / A Magazine of Art & Politics

I am quite suspicious of media that tries to decree our movement as the answer to a region’s entire set of problems, and as a food activist, I am on record as being uneasy with terms like “urban ag” as I believe in regional ag as the better term to describe entrepreneurial farming in both the urban and rural areas TOGETHER. I mean if a rural farmer came to me and told me to support rural farming, I’d argue for the urban by asking for him or her to consider their regional needs.
And I also like regional ag since it includes existing farmers and appreciates our hinterlands and waterways which we also need to supply food for our beloved cities. I believe in urban farming, let me say that- but as for agriculture, I think we’re best served when we just support family farming and farming as an honorable profession.. Add to that, the power shift that needs to happen to support new farmers should happen today by supporting those existing farmers, some of whom are still stuck deep in in the industrial food system. We can polarize them and point at them as “part of the problem” but it may be better to learn from them and to assist them in gaining knowledge and awareness about why they may want to join us over in the alternative food system.

However, I love these quotes from legendary Detroit activist Grace Lee Boggs from the article linked below about Detroit’s agricultural movement:

“The food riots erupting around the world challenge us to rethink our whole approach to food,” she said, but as communities, not as bodies politic. “Today’s hunger crisis is rooted in the industrialized food system which destroys local food production and forces nations like Kenya, which only twenty-five years ago was food self-sufficient, to import 80 percent of its food because its productive land is being used by global corporations to grow flowers and luxury foods for export.” The same thing happened to Detroit, she says, which was once before a food self-sufficient community.

I asked her whether the city government would support large-scale urban agriculture. “City government is irrelevant,” she answered. “Positive change, leaps forward in the evolution of humankind do not start with governments. They start right here in our living rooms and kitchens. We are the leaders we are looking for.”

Detroit: Farming Paradise?

Food Among the Ruins / Guernica / A Magazine of Art & Politics.

Gleaning is good.

I appreciate when markets can measure how many pounds of food are given to food banks each year by their farmers. Gleaning is another way to use the productivity of the farms in your area. In both cases, markets should assist their farmers in knowing how to record the amount of food their business donates and how they might invite gleaners to their farms without a major disruption to those businesses during harvest season. The markets should also thank those farmers in annual reports or marketing literature, both their own and any beneficiary like the food banks.
http://civileats.com/2012/04/06/gleaning-for-good-an-old-idea-is-new-again/

Greenmarket Union Square – Wednesday

On my way to a morning meeting, I had the great fortune to be able to stop at the Greenmarket on a beautiful Wednesday morning. This is the first half hour of opening, and let me tell you, it never looks this quiet again! I didn’t get close ups of vendors this time, but will whenI go back on Friday morning!

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Farmer Federation of New York farmer information day

This week in Manhattan, Diane of the Farmers Federation of New York leads an overview on EBT, WIC, FMNP and food handling for farmers working at farmers markets. The Farmers Federation works with FNS, Dept of Ag and other partners to streamline EBT acceptance for markets in New York. They facilitate the markets receiving free machines, supply each market with their own tokens, reimburse the transaction costs and train market vendors and managers. A very instructive morning for markets and vendors, courtesy of the Farmers Federation. Nice model for other states to check out.

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Study Links Honey Bee Deaths to Corn Insecticide

As evidence piles up on honeybee decline, I think it’s important for markets to share this with their shoppers and their farmers. In many cases, market managers are the only the link between emerging news, global research and their community.

Study Links Honey Bee Deaths to Corn Insecticide | Care2 Causes.

A ‘Vertical Greenhouse’ Could Make a Swedish City Self-Sufficient

The new age of Plantascrapers has arrived.

A ‘Vertical Greenhouse’ Could Make a Swedish City Self-Sufficient – Environment – GOOD.

From Weed Chopper to Community Farmer – Listen.

My colleague and friend Demalda Newsome posted this piece that her husband and farmer partner Rufus recorded. I think it’s a piece that food organizers should carry far and wide and deep into their communities to remember the work left to be done and yes, also what has already been done by our fellow organizers. In 1995 they started a community farm in north Tulsa, Newsome Community Farms, and have helped more than a dozen families, churches and schools build backyard gardens.

From Weed Chopper to Community Farmer by thislandpress on SoundCloud – Create, record and share your sounds for free.

Rufus and Demalda Newsome of Newsome Family Farms in Tulsa OK.

Know Your Farmer, Know Your Food webinar

Thursday, I attended the USDA & Regional Food Systems: Navigating the Know Your Farmer, Know Your Food Initiative – an NGFN webinar held by Winrock International. Nice overview of the new site that highlights the programs and case studies that have been supported by USDA in the last few years that benefit regional food. The Compass pdf is excellent and connects programs, farmers and funding so that people can see the entire scope. Do realize this is what has been funded through the USDA and not a list of all food projects in the US. Take a look at the webinar at a later date, it will remain available and do remember to download and share the pdf:
PDF
I think the enthusiasm over the site and the use of social media is fantastic, but I do hope that we can keep some paper and pen activists involved as well. So many of our networks do not have easy access to the internet or social networking-I asked how they might involve those without broadband and Wendy answered that they are working with the land grant universities and the extension service in every region and also working with partners that can spread the word. So please, visionary food system folks, set up a computer at the market or in your office and show your farmers, fellow organizers and stakeholders the site and make sure your stories are told on this excellent new site.

Mentors and markets

Richard sent me an email this week with the subject line: “news from Lucy.” I knew that it would certainly not contain good news.
Lucy (and her husband Allen) have been long time vendors of the markets Richard had founded and still ran. The markets that I had made my primary community long ago and then the markets that had become my employer and most recently, the markets where I am now viewed as an “old timer” and accepted by many as a semi-permanent member of their world without knowing exactly what it is I do on behalf of the markets anymore.
The news was that Allen had finally passed away, after a set of years where he got sicker and sicker and then we assumed had become very sick as we saw him no more at market. I knew it was coming sooner rather than later as I would go behind the tables and talk to Lucy (when she could show up) about Allen and how she was doing while it was going on. It was.. clearly tough.
Richard and I exchanged a set of emails quickly in a few hours, deciding to drive together to the funeral home which was about an hour north of the city. Since we used to sit a few feet from each other in an office the size of some people’s closet and ran a set of weekly markets and traveled to other markets and conferences both near and very far from home together we find we can sit companionably in many situations. Since we hadn’t been able to do that for a year or so, I think we both looked forward to the time again (after watching each other’s stress level rise during so many years of working under calamity, major deadlines and funding questions) and were also thankful that we could also cover the awkwardness of going to a funeral home by tag teaming the work of comforting.
Richard picked me up, we hightailed it to the funeral home (him assuming I had the directions, me assuming he would get us there safely), both of us talking all of the time about markets, vendors, Lucy & Allen, our families, New Orleans, shared friends and colleagues, social movements, and politics. Same as always in other words.
When we got there, Richard was immediately spotted by one of the daughters, the daughter who came to market often in the early days and had also sold at other markets as a vendor. She was glad to see Richard and hugged him closely and then Richard reminded her who I was. “I remember your face…” she said to me as she cried and hugged me. (I always tried to stay off the market “stage” as a manager, finding ways to showcase others and parry attention away. So there were itinerant people and family members of vendors who had only smiled at me or said hello or goodbye, since they had no issues to bring up with the manager and I had no need to talk about myself.)

We left her to other mourners as we headed to Lucy. As we neared, we saw our wonderful founding market nurseryman, Mr. M standing past her, talking to some other elders. He clearly looked well and I know we were both pleased we could look forward to having a minute to catch up with him as well.
We waited for Lucy to make her way through the line, and noted to each other that she looked tired and thin but at ease and warm with everyone. No surprise there-her market personality was steel tough but personable and incredibly insightful when it came to her customers and her fellow vendors. As we waited, their other daughter saw Richard, came out of the pew where she sat with her kids and hugged him and thanked us for coming. She said as she turned to go back to the pew with tears in her eyes, “He’s on his tractor again, I know…”and went and sat back down. Finally, we were at the head of the line where Lucy was. She smiled and said to us quietly, “My friends…” hugged us together, hugged Richard, then us again. We talked with her about the news that her daughter had shared a minute before; that Allen had asked Lucy a few weeks ago as she was readying for market if she needed him to do anything. That he asked her if she remembered to pack this or take that to the market. He still remembered the drill in other words.
That this week, she had finally sat down with Allen and told him it was okay and time for him to go – that after her son told her gently it was time to tell their father. She told us what she told Allen, and it sounded like other conversations that she had with him that she had recounted to me or I had overheard snippets – she was the one with perspective, while Allen was the one with the push forward who depended on her for a calm summing up and decision.
She introduced and passed us on to her son next in line, who was a close physical reflection of his father, and judging from the pictures projected on the wall, as her daughters were in their resemblance of a young Lucy. Seeing the pictures reminded me how much life each of our market community members have that we may have little or no knowledge. Pictures of Allen in the service, with his beloved grandkids (5) and with Lucy in many moments that were about family. The love and respect for their parents was old-fashioned and right.
We reached Mr. M. and had a grand time (quiet but grand) catching up with him. He was a founding vendor, one with superior retail skills and a wide-ranging client base that he brought with him from the shred of the public market he had last vended at, the one that Richard had met him and asked him to vend at the new market almost 20 years ago. He had remained a close confidant and mentor to Richard throughout the years and now, even after Mr. M’s son was now the vendor and Mr. M was no longer a physical presence at market, the warmth and respect was still evident between these two. Interestingly, viewing that particular relationship at the market over the years had sent me to find my own market mentors, one of whom had certainly became Lucy. Lucy had been the one of the ones to tell me the farmers unease with our separate holiday fair trade market, had taken me aside and asked me to explain what the purpose was for the new layout again and again (until I got the point she was trying to make) and one that had always also shared her personal perspective about market farming. Her perspective was so valuable to me that I had once said to her while sitting in her kitchen years before, “I think you might be the best example of a pure market vendor that I know.” That comment was in reply to the story she had just told about planting a certain type of bean the day before and had thought as she did, “I can’t wait to tell (customer’s name) that they are in the ground! They’re her favorite!” It was because that I knew that she and Allen had no intention of selling their food to wholesale interests, instead wanting to sell to those they knew, those whose children they watched grow at market, those who they could help understand what and how to prepare good food. This from a woman whose own family was one of the largest and best known of the great wholesale farming families. I learned a great deal from both of them, and Mr. M, as well as a few others who kept me in their sights.
Finding a mentor among market vendors is a delicate matter-one that does not necessarily imply favoritism, but instead means that a reality check or a confidence will be forthcoming when they think you need it. Watching the work done by a gifted seller of their own proudly made goods at a market is another type of mentoring too. And finally, going to pay your respects to one of your farming families, for one of your mentoring vendors in the company of the market founder and his mentor is yet another gift that I realize I have received from my community.

Senate Briefing on local food policy issues

http://sustainableagriculture.net/blog/local-food-briefing-senate/