Pirate ships, untie.

Some of you may have heard the news earlier this year that Slow Food USA’s  Executive Director Richard McCarthy was stepping down from his command after six years. Of course anyone who reads this blog knows he was the founding visionary and 18-year E.D. at Market Umbrella* which is the NGO that manages the Crescent City Farmers Markets in New Orleans, and where I was lucky enough to work as Deputy Director and then as Marketshare Director for a decade.  I had departed its solidity and dynamic programs in 2011, feeling as if I needed to use the skills and resources I had gained to build the field of markets across the US and to focus on Farmers Market Coalition’s development, an entity that Richard had raised the initial private funding for and had served as the first board president when it became its own 501 (c) organization. He very graciously allowed me to take most of the materials we had developed at MU to grow my consulting business (Helping Public Markets Grow) and to use it later on as the basis of my current work as part-time staff at Farmers Market Coalition.

Since his move to NYC in 2012, we have kept in regular contact. I had even attended both of the Slow Food Nations events in Denver that happened under his leadership, partly to see if there could be an alignment between the work I did with FMC and with SF, but also to experience some of the synthesis he was famous for orchestrating between NGO leaders and chefs, private foundations and practioners, savvy media types and farmers, and a slew of others who share the theory of change that put farmers and markets in the democratic center of food systems. He always introduced me with the description that I know he had carefully crafted for me: “Darlene is a market guru and my colleague from the New Orleans days of running markets…” Like much of his wordsmithing, it was carefully open-ended and charmingly odd.

Whenever we met up, it was very much as if we were back in the cramped offices of Market Umbrella, discussing both the minute details of the work to put on a market, and the systemic trends and changes we noted and those we hoped to see. I often told him that I wished he would STOP running non-profits, and start to write, speak, and work at a different level on behalf of the entire system of organizers in the food and civic systems.

Now he is happily unmoored from his tether, roaming the world looking for places to put his efforts in the coming years.  My goal is getting him visiting the port of farmers markets regularly, and so I am doing my best to get him to work on a farmers market anthology with me, with part of the proceeds benefiting FMC and other worthy orgs. Maybe that will happen, but in the meantime, he is beginning to use the blog format to share his thoughts and to raise his flag.

The blog is called think like pirates, and I can offer a tiny glimmer as to why it is called that, although Richard has developed this idea in new ways since its unveiling. But here is the beginning:

Some years back, I watched a Charlie Rose episode with  Tori Amos and found this resonant:

Charlie: Now, this tour with Alanis Morrissette, tell me about her. Do you like her? Do you admire her? Is she good?
Tori: She’s a lovely person, good heart. She’s good at what she does.
Charlie: That’s it?
Tori: That’s good!
Charlie: I mean… well, was there conflict, was there tension? Or was it just a lovefest?
Tori: No tension because… I think honestly, she approached me and she did it in a way that was like, “Hey, lets be creative and put two shows together, two separate shows and um… I had to bring my own production. I didn’t want to do anything where I couldn’t bring my own production because that’s not how I work. I have a pirate ship, I have a captain…
Charlie: Yes.
Tori: I’m the ship. (giggle)
Charlie: Yes.
Tori: I have loads of chefs.
Charlie: Yes.
Tori: And all sorts of people floating around. Thieves, fantastic. A few harlots.
Charlie: Yes.
Tori: All on my ship.
Charlie: Yes.
Tori: And we all had to come and be respected that, you know, no compromise on any level. and, she has her captain, she is her ship, and of course that’s how it had to be approached. And, because of that mutual respect it worked out really well.

I went to the MU office the next day and told Richard about this interview. He immediately connected to it to our work, and came up with his pirate ship anthology for markets. (It is my memory that he had long been obsessed with pirates and maybe that’s why I told him. I believe he already flew a pirate ship flag on the front of his house.)

He began to say in presentations that we have to work as pirate ships, with our own flag, shanties and crew, but mooring together when needed. One day we even came up with a button that said, “Sail Alone, Anchor Together”; I still have one and wear it to market events where it is universally understood.

So I am pleased to introduce my readers to my pal’s new blog. His writing is practical, literate and metaphorical, and will encourage you to ponder it later on that day or week. Maybe over grog on your yardarm…

 

  • Market Umbrella was previously organized as ECOnomics Institute, and was a project of the Twomey Center for Peace Through Justice at Loyola University from 1994-2008.
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Farmers Markets Need Support to Collect and Use Data

For the past year and a half, I have been attempting to wrangle the last seven years of FMC’s technical assistance around market evaluation (and the last 18 for me) into some sort of timeline and “lessons learned” to present to researchers and partners interested in farmers markets and data.

The process of writing a peer-reviewed paper was new to me and my fellow authors and the entire FMC team soldiered on with me as best they could, cheering me on and adding much needed perspective and edits at different points of the process. After a year and a half of drafting and reviewing, we released the article linked below through the skill of the JAFSCD team, but also because of the support of the USDA/AMS team. I think it should be said as often as possible that the AMS team is firmly dedicated to assisting farmers markets with whatever trends that arise, and in developing programs at USDA that reflect the current conditions of markets in order to increase their ability to support family farmers and harvesters. The evaluation work is just one example of how they have watched developments and offered support where they thought applicable.
The reason for FMC to put effort into this type of academic article is to make sure that researchers see the opportunity to have market operators be part of the process around what data is collected via markets and market vendors, and how it is used. It certainly doesn’t mean that we think that all of the work to collect and clean the data should be shouldered by the markets only or that using the data is their work alone. I hope that is clear in this paper. But we DO think that market work is increasingly focused around managers and vendors making data-driven decisions, and so the way the market team spends its time and how well it analyzes and shares data also has to evolve. That isn’t our choice; that is the result of the world taking a larger interest in regional food and farming, as well as the constant pressure from the retail food sector. Many in that latter group want to cash in on the trust and authenticity we value without holding the same accountability to producers that we have. We have to fight that, and doing it with data is the best way.

Finally, we think there is still much to know about the barriers to embedding data systems for grassroots markets; this paper only covers what we have learned since 2011 and up to the beginning of 2018. Much more is constantly being learned and will be reflected in the TA we offer markets and their partners.

Please email me with comments and questions about the paper and its findings.

Dar

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FMC press release: December 18, 2018 – Collecting data at farmers markets is not a new endeavor. But until recently, the data was largely collected and used by researchers, often to understand the role farmers markets play in the broader food system. Over the last seven years, the Farmers Market Coalition (FMC) – a national nonprofit dedicated to strengthening farmers markets – has partnered with research institutions and market organizations to better understand how market organizations have begun to collect and use data.

While until recently it was rare for market organizations to participate in the collection of their own market-level data, more and more markets have reached out to FMC over the last decade for data collection technical assistance. In 2011, the organization began to identify common characteristics and impacts of market programs, and realized more research into evaluation resources and tools that could be used easily by understaffed market operators was needed.

In a new article published in the Journal of Agriculture, Food Systems, and Community Development (JAFSCD), FMC outlines the industry need behind creating the Farmers Market Metrics (Metrics) program, and a timeline of the steps and partnerships that led to the creation of the tool, as well as best practices uncovered during its development.

Key recommendations include:

Create assigned roles for the market’s data collection team, and choose training materials that set expectations for seasonal staff, volunteers, and interns to maximize time and efficiency.
Prioritize staff support to allow market leaders more time to oversee data collection.
Gain vendors’ trust in the program for sharing and storing sensitive data.
Patience and support from funders and network leaders for each market’s level of capacity and comfort with data collection.
More assistance from funders and network leaders in helping markets select metrics to collect, as well as advancing data collection training for market staff.
The use of tools such as the USDA’s Local Foods Economic Toolkit, coupled with consistent support from academic partners, will encourage market leaders to delve more deeply into economic data and to feel more confident sharing results.

“FMC’s efforts to craft a suitable set of resources and a data management system for high-functioning but low-capacity market organizations has helped many stakeholders understand and share the many positive impacts their partner markets are making,” said FMC Senior Advisor and article author Darlene Wolnik. “But our analysis concludes that there is still foundational work to be done by those stakeholders to aid these organizations in collecting and using data.”

Wolnik continued, “The good news is that market-level data collection yields important information that markets can use to improve operations, share with researchers, communicate impacts to stakeholders, advocate for and promote vendors, and more.”

Why strong and weak ties are both necessary

A good article that describes bridging and bonding types of social capital. It is important for markets to understand which of them are at play in their market and how that depends on the market type the community is building. Basically, a person gets comfort and advice from their strong ties (bonding) and new information from weak ties (bridging) and so both are helpful for any type of behavior change.

For example, Food Access and Neighborhood/Niche market types often prioritize bonding social capital, while Flagship and Main Street market types focus on bridging social capital.  There is no one answer to how to build (or to measure) social capital, but it is important for every intervention to understand the two and which is preferable based on the strategy involved.

At a time when the United States is becoming more starkly and rigidly unequal, when Americans are sorting themselves into demographically uniform clusters, we are evidence of the problem. We are, at least passively, the cause of the problem.

This is the downside of high neighborliness. It is a classic case of “bonding social capital,“ which tightens the weave of trust among people who are already alike—as opposed to “bridging social capital,” which helps generate trust among unlike groups.

Bonding capital makes for in-group loyalty and unity. But a civically healthy society depends on bridging capital, and what social scientist Mark Granovetter has called “the strength of weak ties.” America is sick today in part because the weak ties that used to be fostered by diverse neighborhoods and associations are dissipating….

The Worst Thing About Good Neighbors – CityLab

 The Art of Noticing, and Then Creating 

A wonderful interview for anyone interested in community and creativity. So anyone working in markets, food and farming.

 

MS. TIPPETT: And I want to — I want to bring in the word tribes that you used, because that’s another way, you’re using a word that we associate with something primitive. Right? That we think, that we thought modernity was about outgrowing.

MR. GODIN: Right.

MS. TIPPETT: You are actually really affirming that… We choose who and what we belong to. It’s not just about survival. It’s about connection and flourishing.

MR. GODIN: So, you know, in the desert or the jungle, the tribe was defined by geography alone. That you were in the tribe based on where you were born. And then if we fast-forward to, I don’t know, Mark Twain. Mark Twain would show up in a city and a thousand people would come to hear him speak. And everyone who came was in his tribe. They were in the tribe of, you know, slightly satirical, slightly jaundiced people who were also intellectuals who could engage with him. And he had never met them before, but within minutes, they were part of a congruent group who understood each other. And so if we fast-forward to today — you can take someone who hangs out in the East Village or Manhattan who has 27 tattoos — they go to Amsterdam, they can find someone in Amsterdam who talks their language and acts like them, because they’ve chosen the same set of things that excite them, and that they believe in. And we divide tribes as small a group as we want. But what the Internet has done is meant that we don’t have to get on a plane anymore to meet strangers who like us.

That — the Linux operating system, which is on a billion computers around the world, was written by a group of strangers who have never met, who are part of the same tribe. And so the challenge of our future is to say, are we going to connect and amplify positive tribes that want to make things better for all of us? Or are we going to degrade to warring tribes that are willing to bring other groups down just so they can get ahead?

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So, you know, on the way into the studio today, I passed a 1934 Rolls Royce. And in those days, if you were really rich, you bought a fancy expensive car like that. So we went through this era where you would value something that was physical. But now the things we pay extra for are connection. Right? The things we pay extra for are what are other people using — what networks can we be part of — what conference can we go to — who can we be with? And the people we choose to be with, the products and services we choose to talk about are all interesting and unique and human and real, as opposed to industrial and cheap and polished and normal.

Seth Godin — The Art of Noticing, and Then Creating – | On Being