Vendor’s 360 degree view

Recently, I noticed that this vendor at the New Orleans Road Food Festival had thought through their entire setup-both from the front and from the back. It’s a great idea when vendors walk the space they use to see how people will view their setup from a less obvious vantage point.

Not only does this vendor have a 2-sided sign up, the entire group has t-shirts on that identify their site. AND, the whole thing looks pretty organized.
If a shopper happens to see mess, or can’t tell what what is being sold from whatever side they are on, they may just keep on walking…
and by the way, they had great gumbo. And had another great idea- they offered a 2-dollar “tasting size”!

Mentors and markets

Richard sent me an email this week with the subject line: “news from Lucy.” I knew that it would certainly not contain good news.
Lucy (and her husband Allen) have been long time vendors of the markets Richard had founded and still ran. The markets that I had made my primary community long ago and then the markets that had become my employer and most recently, the markets where I am now viewed as an “old timer” and accepted by many as a semi-permanent member of their world without knowing exactly what it is I do on behalf of the markets anymore.
The news was that Allen had finally passed away, after a set of years where he got sicker and sicker and then we assumed had become very sick as we saw him no more at market. I knew it was coming sooner rather than later as I would go behind the tables and talk to Lucy (when she could show up) about Allen and how she was doing while it was going on. It was.. clearly tough.
Richard and I exchanged a set of emails quickly in a few hours, deciding to drive together to the funeral home which was about an hour north of the city. Since we used to sit a few feet from each other in an office the size of some people’s closet and ran a set of weekly markets and traveled to other markets and conferences both near and very far from home together we find we can sit companionably in many situations. Since we hadn’t been able to do that for a year or so, I think we both looked forward to the time again (after watching each other’s stress level rise during so many years of working under calamity, major deadlines and funding questions) and were also thankful that we could also cover the awkwardness of going to a funeral home by tag teaming the work of comforting.
Richard picked me up, we hightailed it to the funeral home (him assuming I had the directions, me assuming he would get us there safely), both of us talking all of the time about markets, vendors, Lucy & Allen, our families, New Orleans, shared friends and colleagues, social movements, and politics. Same as always in other words.
When we got there, Richard was immediately spotted by one of the daughters, the daughter who came to market often in the early days and had also sold at other markets as a vendor. She was glad to see Richard and hugged him closely and then Richard reminded her who I was. “I remember your face…” she said to me as she cried and hugged me. (I always tried to stay off the market “stage” as a manager, finding ways to showcase others and parry attention away. So there were itinerant people and family members of vendors who had only smiled at me or said hello or goodbye, since they had no issues to bring up with the manager and I had no need to talk about myself.)

We left her to other mourners as we headed to Lucy. As we neared, we saw our wonderful founding market nurseryman, Mr. M standing past her, talking to some other elders. He clearly looked well and I know we were both pleased we could look forward to having a minute to catch up with him as well.
We waited for Lucy to make her way through the line, and noted to each other that she looked tired and thin but at ease and warm with everyone. No surprise there-her market personality was steel tough but personable and incredibly insightful when it came to her customers and her fellow vendors. As we waited, their other daughter saw Richard, came out of the pew where she sat with her kids and hugged him and thanked us for coming. She said as she turned to go back to the pew with tears in her eyes, “He’s on his tractor again, I know…”and went and sat back down. Finally, we were at the head of the line where Lucy was. She smiled and said to us quietly, “My friends…” hugged us together, hugged Richard, then us again. We talked with her about the news that her daughter had shared a minute before; that Allen had asked Lucy a few weeks ago as she was readying for market if she needed him to do anything. That he asked her if she remembered to pack this or take that to the market. He still remembered the drill in other words.
That this week, she had finally sat down with Allen and told him it was okay and time for him to go – that after her son told her gently it was time to tell their father. She told us what she told Allen, and it sounded like other conversations that she had with him that she had recounted to me or I had overheard snippets – she was the one with perspective, while Allen was the one with the push forward who depended on her for a calm summing up and decision.
She introduced and passed us on to her son next in line, who was a close physical reflection of his father, and judging from the pictures projected on the wall, as her daughters were in their resemblance of a young Lucy. Seeing the pictures reminded me how much life each of our market community members have that we may have little or no knowledge. Pictures of Allen in the service, with his beloved grandkids (5) and with Lucy in many moments that were about family. The love and respect for their parents was old-fashioned and right.
We reached Mr. M. and had a grand time (quiet but grand) catching up with him. He was a founding vendor, one with superior retail skills and a wide-ranging client base that he brought with him from the shred of the public market he had last vended at, the one that Richard had met him and asked him to vend at the new market almost 20 years ago. He had remained a close confidant and mentor to Richard throughout the years and now, even after Mr. M’s son was now the vendor and Mr. M was no longer a physical presence at market, the warmth and respect was still evident between these two. Interestingly, viewing that particular relationship at the market over the years had sent me to find my own market mentors, one of whom had certainly became Lucy. Lucy had been the one of the ones to tell me the farmers unease with our separate holiday fair trade market, had taken me aside and asked me to explain what the purpose was for the new layout again and again (until I got the point she was trying to make) and one that had always also shared her personal perspective about market farming. Her perspective was so valuable to me that I had once said to her while sitting in her kitchen years before, “I think you might be the best example of a pure market vendor that I know.” That comment was in reply to the story she had just told about planting a certain type of bean the day before and had thought as she did, “I can’t wait to tell (customer’s name) that they are in the ground! They’re her favorite!” It was because that I knew that she and Allen had no intention of selling their food to wholesale interests, instead wanting to sell to those they knew, those whose children they watched grow at market, those who they could help understand what and how to prepare good food. This from a woman whose own family was one of the largest and best known of the great wholesale farming families. I learned a great deal from both of them, and Mr. M, as well as a few others who kept me in their sights.
Finding a mentor among market vendors is a delicate matter-one that does not necessarily imply favoritism, but instead means that a reality check or a confidence will be forthcoming when they think you need it. Watching the work done by a gifted seller of their own proudly made goods at a market is another type of mentoring too. And finally, going to pay your respects to one of your farming families, for one of your mentoring vendors in the company of the market founder and his mentor is yet another gift that I realize I have received from my community.

Federal Reserve Bank of Atlanta podcast about microenterprises

Connie Evans of the Association of Enterprise Opportunity is interviewed about her non-profit’s work to encourage microenterprises. Facinating data about the definition of microenterprises, how they get started and how lenders support these businesses.


Small Things Really Matter: The Important Role of Microenterprise in Job Creation

Longtime vendors are heart of French Market: Letter | NOLA.com

In my old city is an old shed market that is constantly undergoing its own trials and tribulations. It is the very heart of our city, being the spot that Native Americans traded their wares and the French built the city around. However, in my lifetime it has become a set of buildings without a plan.
The link leads to a letter to the editor of our local paper and it and the ensuing comments are important to note as they come from some of the vendors. I am not sure the entire story is being told in this letter- well, let’s say it is not, nor did the letter writer expect to cover 250 years of history in it.

I will add that as a farmers market organizer I ran a weekday open-air market in this place as a favor to this corporation and its history as our market heritage, and one of the only things I was glad of post-September 2005, was that my organization could rethink that decision before reopening. We did not reopen that market- it was the only one that we ultimately did not and had more to do with resources and new management unknown to us, then the potential of the place. But, it was a difficult place to run an entrepreneurial market, and this is from someone who ran 3 others weekly and another holiday market every December.

There are many ideas that could work here, but none of them (in my mind) start with reducing the vendors without a strong plan to reinvent the base. I still am not sure the management know who their target audience is and how to reach them. I am not sure they even know how to find their target vendors or how to work with existing vendors to maximize their hard work and the market’s investment.
In short, even though I study markets daily, I am not sure of anything when it comes to the French Market.

Longtime vendors are heart of French Market: Letter | NOLA.com.

Just How Risky Is Entrepreneurship, Really? – Bruce Gibney and Ken Howery – Harvard Business Review

I’ve been writing a great deal about entrepreneurs lately. I think it’s because the media is fascinated with them during times of economic downturns, and also because I have been working directly with a lot of markets in the past year. Those markets usually ask me the same type of questions but often, the questions come in cycles. A year ago everyone was asking about tokens and wireless machines, and this year people are asking about rules and regulations – both their own and the ones that government requires them to follow.
My impression is much of this seasonal energy comes from their vendors; I hear from markets in the spring because its time to meet with their vendors or because they need to focus on getting new ones, or because the market wants to institute a new system for vendors.
The issue is there is not only one answer to any of their questions. Most of the time, I need to come to them and gather information about their place and their entrepreneurs to be able to assist them. Really, helping the markets understand their entrepreneurs and the community that they host the market in is largely what it takes to assist a market in beginning a sustainability cycle. So articles such as this one can help any market start to think clearly on their own about their own culture.

Just How Risky Is Entrepreneurship, Really? – Bruce Gibney and Ken Howery – Harvard Business Review.

Empathy for Entrepreneurs

I think it’s important that market managers remember what sole proprietors/entrepreneurs go through to open (or open and close, open and close, open and close in this case) their business. Markets can take some of the edge and lonely learning curve time away from some of these folks, or at least invite them in for a spell to find some inspiration or camaraderie.
I admire these folks in a different way but just as much as that farmer with the gorgeous hothouse tomatoes- they’re both a little nuts and a lot dedicated to the health of their community, whether social or nutritional.

J’anita’s

Bakers denizen

A great quick story about some entrepreneurial bakers that vend at the 14th and U Washington DC market run by Robin Shuster. Using shared space, they are building their business slowly but pretty darn well it seems by the article. That Robin was the spark for their business does not surprise me; having met her, I can verify she is a classic market organizer- part connector and visionary and full-time urger!

Robin runs both the 14th and U Saturday market and the Bloomingdale Sunday market as well in DC. Her excellent website is found here

Post story
(This Post story may require an account to access by the way.)

Australian interview on markets

Australian farmers, Garry Stephenson Coordinator of the Small Farms Program at Oregon State University, Stacy Miller, Farmers Market Coalition Executive Director and Jane Adams, the Australian farmers market organization founder talk about the growth of farmers markets in both countries. The market movement in Australia has grown in their first 10 years to 150 markets nationwide and this interview examines the growth concerns in both countries. Jane Adams speaks well on the criteria Aussie markets employ and being able to “buy dinner” and on the size of the markets versus diversity of products. Australian organizers will be in the U.S. at the end of the month to share their lessons and will attend the Community Food Security Coalition conference November 5-8 in Oakland CA.

Australian farmers market interview

Northeast farmers warn of Irene pumpkin shortage

Northeast farmers warn of Irene pumpkin shortage.
Everywhere I go, I mention some of the shortages we can expect from natural disasters this year. It seems almost every time, people are surprised. How soon we forget…

So, it remains an important piece of work for market organizers to remember to continue to tell the story, long after the farmer may be tired of another shopper saying,”Why no pumpkins?”

Santa Rosa dispute

Wow. This article gives some information on a dispute between vendors and management at a California market that has, sadly, gone to court. The article (which certainly needs more information from both sides) and the ensuing comments show that this issue has been coming for a while in this community.
Long ago, when I was learning non-profit management, I proudly related to my supervisor at the end of the day just how I had stopped an argument between 2 senior staff while the entire staff was driving to a site. I expected congratulations, but instead my excellent boss said to me: “Well, I’m glad you stopped it, but I would expect you to have seen the argument escalating long BEFORE that point and steered the conversation and tone to other directions before it got to inflammatory words that now everyone remembers throughout their day. So, next time plan ahead and try to orchestrate good interactions from the beginning. It’s your job to give everyone the best chance to succeed at their job and that also means reducing tensions that are unnecessary.”

Good advice still.

Santa Rosa Market dispute

Stepping in to help save a market

Great story on a small market in Oregon that was struggling to such an extent that it was about to close- until a market vendor stepped up to manage it. Interestingly, those interviewed seem to think that produce, although vital, needs to be balanced with a whole bunch of other items and educational events to attract and retain a large enough customer base. Sounds like a good track to me, but hey folks I might also look at the size, how space is used, parking and type of events offered already…
And take a look at how neighboring Oregon City Farmers Market manages the balance.
West Linn

Competing for space

Story on competition in WI farmers markets

A simple way a market can help

The Crescent City Farmers Market in New Orleans has had a disaster this week; their iconic dairy farmers, Warren And Sandra Smith of Smith Creamery in Mount Hermann, LA had a huge explosion on the farm. Luckily, no one was hurt including the cows) but the damage to the processing plant is massive and will take months to repair.
Besides being the conduit for information for the community, the market staff is collecting donations and getting signatures on a card for the Smiths. The table is manned by community advisory and board members of the market, and if someone gets there early enough, they can also have a free I (heart) Creole Cream Cheese t-shirt (which was being phased out of the market merchandise and so has come in handy!).
The important thing is the channels of communication are kept open by the market and any media or support requests can be channeled through or facilitated by the skilled staff on behalf of the farmers. Therefore, the time the Smiths spend answering the phone, explaining their plan and deciding how and when to accept donations is reduced and instead they can spend their time rebuilding.
Once again, a market, its shoppers and farmers share a social contract that is not written down but it understood and expanded when needed.

I Heart Smith Creamery


Smith Creamery Facebook page

Fleas welcome

Flea markets are fascinating to people watch at and someday we’ll figure out how they and open-air farmers markets are related.Like any public market geek, I follow the flea market news regularly and years ago, set up at a venerable old one in Ohio (Hartville for those of you in Buckeye Land). Wow, was that fascinating…. The pre-dawn culture was even more traditional than any farmers market I have watched. Of course, that market had been running for over 60 years…
It is also my honor to count among my friends, Cree McCree author of “Flea Market America” and a regular art and flea market maven here in New Orleans. (I call her Cree McCree, Godmother of Flea).

Cree McCree's book. available for purchase everywhere


She was a prized Festivus vendor of mine (when I ran both farmers markets and a holiday fair trade market from 2002-2007 for marketumbrella.org). She is always working to find new venues and ideas to get more street vending out there.
Maybe we’ll even see a true producer-only farmers market and a criteria-based flea market in the same location with the same manager. Why not?
Their missions may be different from farmers markets, but its easy to see some similarities:
1. Many flea markets have rules about products that can be sold.This is often to keep out dangerous goods, but in any case, it speaks to the need for a manager/organizer curating the deal.
2. They have return shoppers and regular vendors.
3. There is a decidedly social air about them.
4. They attract a wide range of shoppers.

Here’s an example of one that works to engineer a total experience:

Uvalde Market Days will be open for shoppers on June 25th, 2011

It is one of the most unique open air markets in southwest Texas
June 15, 2011- Hundreds of dealers showcase their merchandize in tree shaded park. The visitors can enjoy shopping at Uvalde Market Days in the afternoons.
Visitors can enjoy music while they shop. The dealers at the market will be displaying huge variety of arts and crafts, plants, jewelry, wearable, collectibles, home décor, antiques, carpets, kitchen accessories, clothes, hats for men, women & children and lot more.
Uvalde Market Days is open for public on every fourth Saturday of the month.
It is open from 10 am to 5 pm.
It is located at:
Uvalde Plaza
Main Street And North Getty
Uvalde, Texas
Parking and admission is absolutely free.