farmers market evaluation | Helping Public Markets Grow

Professor Alfonso Morales, principal investigator to the Indicators for Impact project sent this interesting graphic to the project team last week:
PDF

here is the top part for those unable to see the PDF:

Using infographics to tell a story about multiple benefits is rapidly growing throughout the farmers market field and the Farmers Market Coalition Farmers Market Metrics project (including the Indicators for Impact research) has already devised prototypes of reports and graphics for markets which will continue to be refined. Here are some examples of how some of the FMM/FMC prototype markets have already used the graphics on FB and in print too:

I look forward to this measurement workshop, which I plan on attending. It is open to the public and the cost is very reasonable, so anyone in the Baltimore area might want to join or look at their other opportunities. I am currently involved in a few evaluation projects, at implementation (market) level and at the creation level-at least one with the Farmers Market Coalition. I hope to announce another of those projects soon on this blog (meaning as soon as the funder is ready to announce!). In the meantime, I hope many of you saw the announcement we made about the FMC/Knight Foundation Farmers Market Metrics Prototype project which is rolling merrily along:

Knight Foundation Prototype Grant

Yellow Wood You Get What You Measure

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