Impact on neighborhoods must always be considered

One of the reasons that I stress markets over festivals as a tool for building community cohesion (and yes, there are excellent exceptions to that rule) is the negative impact that poorly designed open air festivals often have on their neighborhoods. Since the organizers do not have to be back there for some time after their staged event, it allows them to bypass getting input beforehand or feedback afterward from the surrounding area.
In contrast, when markets run weekly or even more often than that, they must rely on the goodwill of the neighbors to make it work and must fit into the fabric of daily life.

The festival that brought this post on says they are about the greening of my home city, yet they have an event that lasts for more than 10 hours that creates tons of trash, noise pollution and drives the nearby lower income neighbors away from quietly enjoying their tiny slice of bayou on their weekend. Furthermore, the scale of it is immense and the neighborhood itself gets little to no benefit from this event. To be clear: this is NOT a festival ground, but a small green space that is the bank and grassy area of the bayou that runs through the city of New Orleans. There are no parking lots nearby. These three blocks are in a quiet area with four parks less than three miles away, including one of the largest parks in the U.S. that is desperate for events like this to get funds to be viable. Instead, these organizers come to an open space that is managed by the levee district, probably knowing that the agency has no infrastructure to oversee this or to know how to charge them for the repairs needed for the space.

One respected organizer of markets once told me that they preferred markets over festivals because they believed in the transformative power of connecting people through everyday life, through simple public interactions with time and space to talk over asking them to spend a suspended 12 hours recreating (buying?) culture in an inauthentic setting.
Well, I do like festivals – I just attended the French Quarter Festival which has grown from 2 tents in Jackson Square in the first year to a very well attended event in a neighborhood that has the infrastructure to manage it AND still has the smarts to put most of the noisiest stages away from the residential areas. With older family members in the Quarter, I can tell you that the FQF noise does not hamper their weekend enjoyment, which is not true for those directly impacted by this event. I also attend the JazzFest, which started as a block party and then quickly moved to the Fairgrounds when it outgrew its blocks. I don’t attend the JazzFest as often I used to, as the entry fees are prohibitive now for locals, but I do tip my hat to the amount of money and support over the last 40 years that they have given to their constituency – musicians mostly – and for the fact that they manage an extremely professional event that does not severely impact the neighbors, as the fairgrounds have buffer areas for noise control and they have staff that patrol for trash and they manage traffic and parking very well (from someone who lived NEXT to the JF for a few years!)
I simply wish these newer festivals would spend some time realizing proper scale, for how to use proper outdoor events to promote neighborhoods and about the give and take that open air farmers markets and well-run festivals build with their neighbors and attendees.
Festival Info | New Orleans Earth Day Festival & Green Business Expo.

A Load of Guac

As a citizen of the host city for Super Bowl 2013, I find the scale of this thing fascinating. In some ways, this event surpasses the festivities of Thanksgiving among some demographics. And of course, the two days are both about food and football and screaming (okay maybe that’s only some families)…

This article talks about the history of guacamole at Super Bowl festivities and how it is tied to the explosion of avocados grown and marketed in California starting in the 1980s according to the author:

In the 1980s, California saw a boom in avocado farm start-ups — a small-scale “green gold” rush, news outlets joked; easy avocado trees were the perfect crop for the gentleman farmer. More avocado farms meant a greater — and cheaper — avocado supply for the end user. This bounty, combined with the establishment of commissions to promote avocados and protect grower interests, triggered the classic feedback loop that mainstreams “exotic” food into American culture: The more visible and widely distributed a food becomes, the less strange it seems; the less strange it seems, the more widespread it becomes. You can see this cultural shift in a couple of banner years between the middle and end of the last century: A mid-summer bumper crop in 1960, two years before Jackie Kennedy served an avocado and crabmeat salad at a formal state dinner, cause the price per avocado to drop to 15 to 30 cents — roughly equivalent to $1.17 to $2.33 today, which we’d consider a bit high for a record low. In 1987, when Californians had been slicing avocado onto every burger and sandwich for about a decade, a similar surplus crop allowed New Yorkers to buy at 30 to 50 cents apiece (60 cents to $1 today).

So fascinating to think that for the next Super Bowl in New Orleans the state ag folks could start planning for a bumper crop of pecans and work to add roasted pecans, pecan pie to become the next tradition for Super Bowl Sunday.

The Smart Set: A Load of Guac – January 30, 2013.

Slow news today

SO glad that 2013 is finally bringing some good news to the national food movement.

VERY happy to see my New Orleans colleague (and old boss) Richard McCarthy hired as the new E.D. of Slow Food USA. His background is ideal for the job: born in Germany, raised in New Orleans, he spent his university time in the U.K. with his British grandparents. Since founding Crescent City Farmers Market in 1995, his extensive travel  (I wish I could find the picture of us at Terra Madre 2008 with our overall-wearing Mississippi farmer in tow) and his deep interest in world movements have continued to benefit the US farmers market movement. Honestly, there is no one that fits the SF job better in 2013; they now have a coalition builder, an outstanding visionary and a good guy.

Can’t wait to see what he can do up there.

Link to NYT story

RMC and New Orleans Slow Food Founder Poppy Tooker celebrating the combined Crescent City Farmers Market's 10th birthday (and iconic restaurant Commander's Palace's 105?)

RMC and New Orleans Slow Food Founder Poppy Tooker celebrating (well something else, not this news in this 2006 picture.)

 

The founder of SF USA, me and RMC at the Edible Schoolyard New Orleans first fundraiser.

The founder of SF USA, me and RMC at the Edible Schoolyard New Orleans’ first fundraiser.

Isaac #1

By Sunday last, we were all on edge but making the hard decisions. Because by Tuesday, we had to be where we were going to wait out Isaac. Isaac: the 2012 tropical storm, then hurricane that confounded all of the experts to its future path and strength and was unbelievably destined to make landfall 7 years to the day that Katrina came. So complicated and difficult Isaac proved to be to track that they were talking about retiring its name long before it hit land, which they only do when there should be one storm of that name to remember.
Later that day (Tuesday), when it seemed to make landfall in Plaquemines Parish with more ferocity than expected, bad news seemed sure to follow. In other words, someone in our watery region was definitely now going to have a big storm over them. The city has long feared a “direct hit”, or to be more explicit, a hurricane that came up the Mississippi River side of New Orleans. Lucky for us, the core strength of Isaac remained minimal and the track actually ended up slightly west of the city and the river. Unlucky for our region, this storm stayed put. Stalled more than once, dumping rain and punishing us with 60-80 mph wind for 48 hours. Imagine that formula.

“Shelter in place” is what the mayors call it when they don’t call for evacuation and want people to stay put and not expect that the city will open shelters. We mostly shelter in place for anything less than a Category 2 Hurricane. This one wasn’t even going to surely reach hurricane strength, so the cost and strain of evacuating 500 miles or more is unlikely for most of us city folks. And for those who grow our food, it is impossible to leave since their livelihoods not to mention animals would stay while they left…

For only a few of us, electricity stayed on throughout and allowed us to keep everyone that was literally in the dark up to date. Here is what I remember:
For the first 24 hours, all the news was wind and rain and worry. Like many storms (including Katrina) the bad news can often come after the eye has passed and inhabitants feels safe. Or, bad news can be much farther out from the center with the rain bands that come off the right upper quadrant of a storm which are often the most devastating. Hurricanes also come with storm surge from its days gathering speed on open water which is often the worst of the damage when it reaches areas like Lake Pontchartrain, which is actually an inlet of the gulf and not really even a lake, so you can see why the concern…..
So, by Thursday midday when the city was mostly over the worst of it, and impatiently waiting for the electricity lottery to be started up (oh, that is a WHOLE ‘nother story), the news came in that levees below the city were compromised (not the federally managed river ones, but interior levees) and when I heard Braithewaite, my blood ran cold. Citrus vendors that have been with the Crescent City Farmers Market since its beginning were possibly in trouble.
The video of boats with rescuers using axes to rescue people from their attic was so reminiscent of Katrina, I found myself sobbing, remembering 7 years ago to the day the arrival of Katrina. (Although the levee breaks of that terrible week were not known for a day or even two after the landfall of that storm, because authorities were not paying close attention to the water protection system!)

Slight difference-this time, it looks like those stranded were (mostly) being found in time, I firmly reminded myself. By the way, Google Plaquemines Parish President Billy Nungesser to hear about what a real character and leader does during times of disaster…
That water rose to the tops of raised 2 story house down there and continued throughout the day, while gubernatorial talk of deliberately blowing holes in levees to reduce the pressure on flooded areas was seriously discussed and finally decided in favor. If you haven’t seen “Beast of the Southern Wild”, do so to see the artistic (albeit anarchistic in that case) explanation of this idea. Actually, see that film for one of the best examples of the environmental destruction that coastal people handle and still overcome to maintain and build community. Just see it please.

Then Friday we started to hear about the North Shore getting the rain and wind that they had been waiting for-those outer rain bands on the right hand side of a hurricane. Storm surge did as promised and pushed the Gulf and Lake Pontchartrain into the small rivers and creeks north of the city. This area is where the majority of our farmers live and grow the food to bring to the city and its markets. I had been texting the founder and director of the New Orleans markets Richard McCarthy throughout, who shared news as he received it from his farmers and fishers. When the dam in Percy Quin State park in Mississippi (due north of many Louisiana farmers) was compromised, the folks along the Tangipahoa River were told to leave and leave quickly. Farmers dot the towns in that parish, although most had high ground. Nonetheless, crops were no doubt being flooded and we texted our concern back and forth. News remains limited at this point, as flood waters continue to rise actually as of this writing, Saturday evening.
He also shared with me the (expected) news that they would open the Saturday market with whatever vendors could make it. “Cheese and popsicles” is what he gallantly promised. Much more than that showed up, meat, milk, cheese, honey, beans, tomatoes, squash and apples….
A lovely welcome back to those who made it to Girod and Magazine, as for those who made it to the Red Stick Market in Baton Rouge and to the Covington Farmers Market on the aforementioned North Shore on that same market day. And for those who we have not yet been seen, the market community awaits your return.

Continued soon….

Isaac track

R.I.P. Jim Core, anchor farmer at Crescent City Farmers Market and Covington Farmers Market

ImageI arrived at the Covington Farmers Market and saw Jan almost immediately. Sadly, she told me that she had news this morning that one of the shared vendors between CCFM and CVM had passed away overnight.It was not entirely unexpected, but still a shock. We talked quietly of Jim and Gladys for a few minutes and then I spoke to AJ, their grandson (the up and coming farmer in the family) who valiantly came to sell on this sad morning. Jim would have agreed with AJ on that. Now is the time to support the family as only a market community can – with small moments of consideration and shared memories. Thanks Jim for your never-ending innovation and humor. We’ll do our best to assist Taylor’s Happy Oaks Farm.

Click here to learn what the Crescent City Farmers Market is doing to honor Jim

Longtime vendors are heart of French Market: Letter | NOLA.com

In my old city is an old shed market that is constantly undergoing its own trials and tribulations. It is the very heart of our city, being the spot that Native Americans traded their wares and the French built the city around. However, in my lifetime it has become a set of buildings without a plan.
The link leads to a letter to the editor of our local paper and it and the ensuing comments are important to note as they come from some of the vendors. I am not sure the entire story is being told in this letter- well, let’s say it is not, nor did the letter writer expect to cover 250 years of history in it.

I will add that as a farmers market organizer I ran a weekday open-air market in this place as a favor to this corporation and its history as our market heritage, and one of the only things I was glad of post-September 2005, was that my organization could rethink that decision before reopening. We did not reopen that market- it was the only one that we ultimately did not and had more to do with resources and new management unknown to us, then the potential of the place. But, it was a difficult place to run an entrepreneurial market, and this is from someone who ran 3 others weekly and another holiday market every December.

There are many ideas that could work here, but none of them (in my mind) start with reducing the vendors without a strong plan to reinvent the base. I still am not sure the management know who their target audience is and how to reach them. I am not sure they even know how to find their target vendors or how to work with existing vendors to maximize their hard work and the market’s investment.
In short, even though I study markets daily, I am not sure of anything when it comes to the French Market.

Longtime vendors are heart of French Market: Letter | NOLA.com.

WWNO: Louisiana Eats 12-28-11: Year In Review

Poppy Tooker is a favorite of every serious (and lighthearted) food organizer in my region – and if you want to get honest about it – those smart ones far beyond her beloved Gumbo Nation.

I could go on and on about her, but let me say this: Food organizers should be so lucky as to have a Poppy Tooker in their midst. She has done many things, including being largely responsible for the speed in which we rebuilt our food system after the federal levee breaks by alternately cheering, cursing and championing those producers (and market managers like myself) that needed to get back up and running, finding us money and support and the words to explain ourselves.
For many years, she has reclaimed food and its dignity in dozens of ways, with unique style and dedication, even while making everyone shake their head with laughter or hide it in fear of her righteous wrath at times too.
All as a VOLUNTEER.
She wrote the glorious Crescent City Farmers Market cookbook and now finds herself a radio star of the first order on the public radio station in New Orleans. Listen to her online now, here, because she is going to be heard a lot more places soon, and you can say, “Oh Poppy? I been listening to her for YEARS..”

WWNO: Louisiana Eats 12-28-11: Year In Review (2011-12-28).

Marketeers

This last Saturday the Crescent City Farmers Market hosted another hot summer Marketeer event. The scavenger hunt was lively all day with kids rushing back and forth looking for vegetables and fruits. Just take a second and think about that sentence again for a minute- kids rushing around for good food.
At the end of the hunt, the kids got their very own BPA-free Marketeers water bottle and parents got a reprieve from amusing bored kids for a few hours.
Next week, a seafood cooking display for the kids…

Marketeers display at CCFM

What about a Cooking Room?

Just visited the website dedicated to The Cooking Room program to teach food literacy in classroom. Not trying to be picky, but it took me a while to figure out where this program was (In NYC it seems) and I’d still like to know how it evaluates success. I know how hard the Edible Schoolyard in New Orleans has worked over the last 5 years to make this stuff meaningful, so with a serious tip of the hat to all who try, I wish good luck to this program.
The Cooking Room
esynola.org

New Orleans dairy farmers suffer explosion on farm

No injuries, but significant damage to the anchor (and beloved) dairy farmers at the New Orleans markets.I guarantee that the Crescent City Farmers Market staff will work overtime to find ways to communicate ongoing issues and needs on behalf of the farmers to the larger community. No doubt they will remember this tough break and continue to look for ways to support all of their vendors in trying times.
Good example of why markets matter to vendors.
dairy explosion