Props to a seed carrier

….In the heart of the feminine nature of Seed Carriers lives the instinctual calling to be intentionally aware of the essence and influence of every thought and emotion, of each spoken word and action taken. Our personal and collective future – all that comes to be – grows out of our here and now choice-making.

So what do you want to be seeding…
…in your life?
…on the earth?
…for the generations to come?

Copyright © 2011 JoAnne Dodgson


A friend left us this week. True to her life, the news was quietly passed from friend to friend with everyone wishing they could talk with her just once more and could smile at her, thereby passing joy back to her. We were all flabbergasted that she was the one who was taken, as she was a healer with a very strong life force.  But as sherecently said  in her gentle way:

We’re all going to get something.

I don’t have to be the impervious, always healthy Tai Chi teacher.

I am simply a human being.

That illness should not define her – even her passing –  so I won’t focus on it except to say she handled it with courage and grace and love and used it to share her very personal but teachable moment to us all.

Marilyn Yank. That is her name. I always liked her name. It suited her: a bit formal yet graceful with a strong old-world finish.

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Photo by Cheryl Gerber for Gambit

I met Marilyn when she moved to New Orleans with her partner, Anna Maria Signorelli. Anna Maria was a New Orleanian and they moved here partly because all New Orleanians are unhappy when away from here, and partly because Marilyn had taken over the care of her ailing father and the Signorelli family was here to depend on. And the weather was warm and sunny and moist most of the time and the two of them were deeply dedicated to farming the land. Maybe there were other reasons too that I am unaware of that mattered. They had come from Austin where Anna Maria had taken the helm of the Sustainable Food Center after its dynamic founder had moved to policy work. Marilyn was working on the La Cochina Alegre project there and a team was born. I remember Marilyn told me they lived in a tent together while learning sustainable farming in Santa Cruz and once they made it through that, she knew they were partners.

Once back here, Anna Maria was immediately in her element.  I assume that she was like that when they were in Austin too cuz she is a powerhouse especially (as Marilyn always observed) when she has a team around her. Marilyn took it slow, marveling aloud as only she could about the intricacies of life here and her partner’s large Sicilian family’s wonderful togetherness. We met because a mutual friend, the thoughtful Max Elliot for those of you in urban agriculture here, in Austin, or in Shreveport, helped them put together a small group of activists to talk about building a network for food and farming in New Orleans.

We had a few meetings in Marilyn and Anna Maria’s meditation center, AMMA, so named for their combined names and the word for nurse or spiritual mother. We sat cross-legged in a circle and talked about our visions and beliefs and then after a few meetings, a few of us got a little antsy and asked if we could meet in a more active space. I remember Marilyn being fascinated and bemused by the request as her activism was rooted in her quietness and centeredness. Her movement work was also illustrated by a story she told me of the people in an Asian country who had firmly and publicly set the goal that they would become a society totally absent of violence – in 1000 years. The point was that every tiny and personal step they made towards that goal now  was meaningful, and to expect total success in one’s lifetime laughable.

I also remember  when Marilyn asked me to coffee at the fair trade coffeehouse after those first few meetings and said to me with what I came to know was her very direct but gentle way of asking a question: ” I have been wondering about you since we met. Do you mind?”

I did not mind and we bonded. Turns out she was originally from Detroit. I thought I recognized the steel backbone of a fellow rust belter under her beloved Southeastern desert style. Unlike many here, it didn’t really matter where she was from as her presence came from her embrace of the small shared whatever right in front of her – the moment, garden, food item, gesture, idea, linking it easily to the gigantic: her quiet assessment and acceptance of humanity’s and the natural world’s pace.

Her Little Sparrow urban farm was a turning point in the city, both in its description of the vision she had for it right there on the board on front and its urban market box program, the first of its kind around town.  There was an open invitation for people to carefully pluck food from its constant profusion of well-tended food and beauty although she encouraged some wildness to flourish on its edges too. The tropical climate got the best of her at times as a farmer and she was justly impressed by her dear friend Macon’s skill in growing food in this brutal climate, constantly championing  his patience and knowledge as a grower to anyone who would listen. Many growers directly owe their experience to her willingness to share hers as she would always credit her teachers like Macon’s willingness to share theirs.

With a group of around a dozen others (the aforementioned Max as the nucleus), she and Anna Maria built a lasting network of food and farming leaders, myself and Macon included. The work to grow this network of activists took years and could take pages here to recount my personal observations of her and Anna Maria’s resolve to see it happen. Sooner or later, just about everyone else involved in the founding either gave up or moved on to other work, except for Marilyn. She stayed in it as long as she was needed and as long as she thought she had something to offer.  In some form, that entire group owes most of its interconnectedness to Marilyn directly. Most of those founders are still honored colleagues of mine and some are also close friends, but all of us certainly remain fellow travelers who gladly remember those days  when we meet up again. I’d like to thank her again for her dedication to the group and the idea.

Even after I moved away from assisting directly with the work of the New Orleans Food and Farming Network that our little group had realized, she and I reconnected regularly and when we did, her stories were always of a lesson learned or a description of the path of a karmic connection that had been experienced since I had seen her last. Some were very personal and painful. I found that I easily shared more of my deepest thoughts and fears than I did with most others, maybe because of her reciprocity or because of her abilities to see without judgement, or at least to recognize the judgement and to self-correct. Or maybe because she expected kernels of truth and revelation as the unspoken agreement of friendship.

One of the best times I had with her and Anna Maria was recent: during the Louisiana floods of 2016, I wrote them because I knew they had moved to that farming area affected away from the city. She immediately wrote me back, telling me their house and property were indeed in the path of the rising water, so they were in the city until they heard. Would I have dinner with them? I did and we laughed and shared updates and drank glasses of wine and laughed some more. As we parted, the text came from their neighbors that the water had stopped rising only a few inches from the top step of their raised home so they were going to be okay. After sharing their relief, I thought about how they had been totally present and joyful all evening, never seeming to worry about their looming crisis.

As soon as I heard the news this week, I had a strong impulse to go out to a quiet green space and find a dandelion clock to blow its blossoms to the wind.  It struck me as I explored that thought that the dandelion is a flower, but a tough little one, with healing properties carried by the wind to the most unlikely places. Marilyn, you went far and wide and added much nourishment; carry on. I certainly will, using as much empathy and humor as I can muster, in honor of Marilyn.

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Give em a nudge…

I love when artisanal producers find a way to urge shoppers to become more than shoppers. One of the possible metrics that may  be added someday to the Farmers Market Metrics program at Farmers Market Coalition is measuring how market shoppers influence their friends shopping and also how they share ideas and tips about local items with other retail outlets. How many times do market shoppers ask their produce manager to stop carrying out of state items and instead stock locally available items during the seasonal high point? How many shoppers are the carriers of information about market items availability for their neighbors and friends?

My guess is plenty…

The Matzo Project uses that same energy to expand their reach across the US of their wonderful crackers.

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How great would it be if markets offered blank cards to their shoppers so they could leave a note and share news of a market offering with their friends and even a few select retail outlets?

 

6 Things Paul Ryan Doesn’t Understand About Poverty (But I Didn’t, Either) 

Karen Weese is a freelance writer whose work has appeared in Salon, Dow Jones Investment Advisor, the Cincinnati Enquirer, Everyday Family, and other publications.

There are many prescriptions for combating poverty, but we can’t even get started unless we first examine our assumptions, and take the time to envision what the world feels like for families living in poverty every day.

Alternet

Basic income isn’t just a nice idea. It’s a birthright 

Interesting piece on agrarian rights and basic income.

 

But the right of habitation – came under brutal attack beginning in the 15th century, when wealthy nobles began fencing off common lands for their own profit. Over the next few centuries, the enclosure movement, as it came to be known, shifted tens of millions of acres into private hands, displacing much of the country’s population. Excluded from the basic means of survival, most were left with no choice but to sell themselves for wages for the first time.

Thomas Paine was among the first to argue that a basic income should be introduced as a kind of compensation for dispossession. In his brilliant 1797 pamphlet Agrarian Justice, he pointed out that “the earth, in its natural, uncultivated state was, and ever would have continued to be, the common property of the human race”. It was unfair that a few should enclose it for their own benefit, leaving the vast majority without their rightful inheritance. As far as Paine was concerned, this violated the most basic principles of justice.

The beauty of this approach is that it functions as a kind of de-enclosure. It’s like bringing back the ancient Charter of the Forest and the right of access to the commons. It restores the right to livelihood – the right of habitation.

Critics of basic income often get hung up on how to fund it. But once we come to see it as linked to the commons, that problem becomes more tractable. In the US state of Alaska natural resources are considered a commons, owned collectively by the people, so every resident receives an annual dividend from the state’s oil revenues.

The Guardian

Whole Foods Launches ‘Produce Butcher’ Service at New Bryant Park Store 

Too bad this writer thought it was proper to make fun of people who want their veggies prepared for them, which might help to reduce waste and the mistakes that many inexperienced cooks face. It’s that kind of mocking that makes healthy food seem elitist to many… Maybe they are not all lazy; how about those with injuries? or with limited sight? or without tools?

So let’s all keep sharing these ideas about inviting people to eat better food by offering more ways and services.

Whole Foods Launches ‘Produce Butcher’ Service at New Bryant Park Store – Thrillist

Bring your food waste to the library for composting

Food waste collection programs are being phased in at New Orleans public libraries.

I’m glad they also mention Greenmarket and their innovative compost collection program. What is significant about the NYC market program is that Greenmarket does not occupy their market spaces constantly, so managing programs like composting require added logistics for the staff.

In data collection terms for markets, this program can be measured for its ecological, economic, social and intellectual capital benefits.

Bring your food waste to the library for composting: Yes, really | NOLA.com

New streetcar line drives market biz, sez vendor

Barb Cooper and her husband operate a fresh produce and specialty shop called Daisy Mae’s Market at Findlay Market and launched Cincinnati Food Tours in 2012 to introduce visitors to Findlay Market, share culinary experiences and spread her enthusiasm for Over-the-Rhine. She says some stores have reported a 30 percent increase in sales since the streetcar started traversing Cincinnati’s streets.

“The excitement around it is just amazing. Most of the people that are coming on my tours live in the suburbs and they’ve heard about the streetcar. They’ve heard about Over-the-Rhine’s revitalization, and they really need somebody to help them navigate it to see what’s really here,” Cooper said.

Findlay Market vendor claims streetcar is behind booming business – Story

 

Here is a link to other posts about Cincinnati’s Findlay Market from this blog. Here is a post on my French Quarter blog comparing the French Quarter to the Over-the-Rhine neighborhood where Findlay and the new streetcar sit.

 

Patron saints of food, Mardi Gras style

Monday the 27th and Tuesday the 28th of February are the final days of two months of Carnival in New Orleans this year, which means it has been a particularly  long season! The season always begins on the Feast of the Epiphany, January 6th and ends the day before Ash Wednesday, known as “Fat Tuesday” or in French as Mardi Gras. This is because New Orleans essentially remains a Catholic city and takes Lent (more or less) seriously. Lent of course is the religious season to prepare for Easter.  The date of Easter changes because it is literally a “moveable feast ” (feast meaning religious observance, not food party!), linked to Passover which changes based on when the Passover (Paschal) full moon falls. (Wonderful to  see how many religious and secular traditions are based on the natural world’s rhythms..)

Today,  I am highlighting the local work of Dames de Perlage (Women of Beadwork) who used the theme of “Patron Saints of New Orleans” for their 2017 krewe. Each member spend their nights and “off-time” throughout the year designing and beading a new beaded corset and headdress and making the relevant costume based on the theme they choose after the previous Carnival. Each corset takes 150 or so more hours to make each.  This krewe marches with brass bands in a few parades and are a delight to see in person.

Great podcast with one of their krewe members describing the work they do and how parading works for those unfamiliar with them. Many of the riders and marching groups craft their throws and costume work in community get-togethers over the year. Pride in handmade items remains a vital part of the New Orleans culture as does the tradition of handing down skills.

These are some of the “saints” beadwork that I chose because of the connection to food and farming:

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Dan Gill, our longtime Extension Agent for Orleans Parish (county) and now a writer and radio host. answering everyone’s horticulture questions.

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This is amazing beadwork and costuming highlighting a Carnival/spring tradition: crawfish boils!

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The great chef Leah Chase is honored for her many contributions to New Orleans food and 7th ward culture. That is an excellent likeness of this great woman.

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This is my favorite one, and just coincidentally made by my pal Rachel. This is St. Satsuma which honors the citrus we see at markets starting in October and ending this week or next.

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Chef Paul Prudhomme, patron saint of jambalaya!

Structural racism and farmers markets, Part 1

With the recent uptick in the national conversation about racism and inclusion, I think it is important to talk about the inequities of food specifically in our communities. Those of us working for a just food system for all should be commended for the work we are doing, even as we are reminded of what remains unfair and unjust.
In my tenure in managing farmers markets in a city that has a majority of people of color, I had to acknowledge that the markets did not always reflect that reality. My organization, then called ECOnomics Institute, was founded on social justice principles and housed at a university center devoted to civil rights work so it was extremely important to us to advance its values. We certainly spent a great deal of time discussing how to reflect our community and to diversify our producers and were lucky enough to have activist farmers like Ben Burkett of the Mississippi Association of Cooperatives as part of the founding group. Even so, in the early years we were like many of markets back then: largely created and used by middle-class white community members or by educated back-to-land white farmers, both groups valiantly trying to expand good food and ecological stewardship for everyone but not always succeeding. Since then, the diversity has been increased both in vendors and visitors to those markets, as has the work being done by the entity now called Market Umbrella. The leadership continues to share their pilots with other markets and to increase access for local food to more residents of all socioeconomic strata – not just at their markets but at grocery stores, farm stands in low access areas of the city and in schools.

Part of the issue in the early days was the choice of locations. Often markets were given underused spaces in parts of town without much recent foot traffic or street-level retail, yet found themselves soon enough near or at the center of a gentrification push. Was it intentional or coincidental that markets chose gentrifying areas? Hard to know at this late date, but probably the promise of added nearby amenities and retail potential were vital for market organizations with little capital and few partners back then. Since those early days, the choice of locations has expanded so that markets now serve food deserts and areas with low supermarket access in thousands of places across the U.S.

In simplest terms, gentrification is the renovation and redevelopment of a populated area with one result most often being the displacement of folks from other socioeconomic strata, most often working-class families and people of color who had been left behind to those neighborhoods when the white flight began in the 1950s. In the last 15 years, deindustrialization, decentralized economies and the urge of young people to distance themselves from the values of their suburban parents have led to more urbanites with enormous purchasing power returning to downtown zip codes. An engrossing read on the subject can be found in the book: From The Edge Becomes the Center: An Oral History of Gentrification in the 21st Century by DW Gibson.

It seems important here to note that the food system’s “urban pioneers” of the 1970s do not reflect the term gentrifiers as they were interested in living among the existing population and did not have the economic power to submerge what was there previously. Those pioneers include many market leaders who were able to do good community work around food. To this day, I would argue that most markets continue to focus on what the present community wants in terms of market design, and have spurned developers displacement tactics. Still, markets can also be a victim of surrounding gentrification plans, especially if the municipality does not yet have a plan for equitable development that includes food. And many do not.
An example of how there may be no better example of how that right impulse can evolve into food seen as a gentrifier in and around San Francisco than this excerpt from Street Food by Adriana Camarena from March/April 2013:

“The Free Farm Stand was started by Dennis “Tree” Rubenstein. Tree was one of the founders of the Kaliflower Commune and the Free Food Conspiracy of 1968, in Haight-Ashbury. After the Haight became recognized as cool, the area quickly got too rich for conspiracies, and Tree and his Kaliflower communists were pushed out to Shotwell and 23rd. The Stand is now in the midst of the working poor of San Francisco’s Mission District, a testament to the idea that radical food politics will sprout where they are needed. Much of what we call food politics today—buying local, farming organic, eating vegetarian—originally came from collectives that wanted to raise awareness about industrially produced food. The People’s Food System of the mid-’70s was a network of community food stores and small-scale food collectives that organized to take back control of food from large agricultural and chemical companies; they built direct connections to farmers to establish the first farmers’ markets. Meanwhile, the Black Panthers were hosting free community breakfasts in their neighborhoods, and Alice Waters opened Chez Panisse partly as a space to talk about politics. Various collectives shared the urban farm known as the Crossroads Community (The Farm) on Potrero Avenue at the edge of the Mission…In recent years, urban farming has undergone a spirited revival in order to approach the issue of food security—the availability and accessibility of food—in its own way. There are five community gardens in the Mission, including one managed by the Free Food Stand, and seven more within walking distance. There are also edible gardens at schools, including Cesar Chavez Elementary School. Still, most community garden plots in the Mission are tended by middle-class urbanites, perhaps well-read in food politics, but mostly involved in community food security; and more and more, urban gardening takes place on private plots. So even as radical urban farming resurfaces, a critical piece of the radial community garden or urban farm—people coming together to work in collectives and cooperatives—is lost…”

(By the way, Alison Hope Alkon’s “Black, White, and Green; Farmers Markets, Race, and the Green Economy” also does an excellent job writing the history of 2 markets in the Northern California area:  one in Berkeley founded on environmental values and the other the Oakland market determined to address factors of economic apartheid under an authoritative police presence and continue the food organizing of Black Panthers, showing that markets can manage a very contextual organizing mission to serve their communities. )

As evinced in the Camarena excerpt, even though the SF organizers had not consciously intended to support the gentrification agenda, the growing number of users during the 1980s and 1990s were white urbanists with time and cash to spend. As gentrification grew, markets included younger, more affluent childless couples who did not take active roles in pushing for a broad range of services. The larger backdrop, of course, is that the U.S. has a tiered system of access in ALL sectors: housing, education, technology, healthcare and so on-industrial food has been no different.
(Added to that, the digital divide around the USDA’s 1990s move to an electronic card for benefits such as food stamps meant that the most at-risk neighbors could no longer use those benefits at their market. It took markets piloting the wireless technology once it arrived around 2004-5 and designing the token systems on their own to be included once again in the distribution of those dollars. Since then, the SNAP dollars spent at markets has surpassed the food stamp era and now is past the 20 million dollar a year mark.)

So, like other movements before it, community food has had to consciously address the social determinants that encourage or discourage inclusion by those without influence (read money). What is tricky about that, of course, is that the goal of the markets ARE money transactions as the producers cannot afford to give away their hard work and the cost of the travel continues to grow as farmland is gobbled up in expanding layers of gentrification. The delicate balance of creating wealth for the vendors can often feel as if it is in conflict with the needs of the at-risk population. One strategy has been the work to bring back’s partners the most at-risk residents through the incentive and voucher programs. Those programs have begun to add regular shoppers among those who previously were unsure or felt left out. Still, the number of programs and different currencies being used by funders are taxing both the market leaders and the vendors; let’s hope the technology gets to the point that it actually reduces the work needed to offer these programs rather than add to it as it does now.

Even with the incentive programs attracting more at-risk or lower-income shoppers,  it is easy for any organizer to grow impatient with those who do not immediately appreciate the programs offered and therefore for the market’s partner to have expectations of failure. The successful models devote time in study of the demographics of their market cities comparing those to shopper zip codes to continue to seek out the generations and neighbors who have not been made comfortable in these new markets. They do so without showing impatience or burning out our small businesses by constantly introducing new shoppers and not retaining enough of them as return shoppers.
They also realize the need for their market staff and vendors to reflect the community they serve. I have had some market board members or leaders telling me when asked if their market serves the entire community that they aren’t sure, or they recount how they have “tried to reach out to some of those neighbors but they just don’t want to come.” I do not doubt the willingness of the market community to include everyone, but the strategies can be tinged with assumptions that need to be challenged up front. Or to put it another way, to expect that the only way we will gain shoppers of people of color is through benefit or voucher programs is another assumption that we must challenge in ourselves.

Those assumptions are at the heart of the recent activism around the US:  the challenge among people of color to white allies to consider and rid themselves of their privilege. Whether it’s not having to be taught added steps of how to talk to police when stopped, or not having buzzers and locked doors on our corner stores or even not being a world-class African-American tennis player who has people post about her body shape in ugly, racist terms the day after she achieves a historic win, we do not know what we have not experienced until we ask and we listen. In order for us to understand the unearned advantage pale skin gives us, we need to examine our place in the world and our blanket statements or fears about those we do not resemble or live among. Challenging privilege does not mean that white organizers or farmers have to feel bad about themselves or their hard work, but that they need to look closely at how their community really operates for others who also work hard and cannot succeed.

One method used by markets has been to spend time in strategizing how to attract newly arrived or socially disadvantaged producers. Sometimes it is simple as having the application available in more than one language or having paper copies on hand and time for a chat with someone asking. Or through expanding the bylaws of the market to include cooperatives, foraged foods or a wider selection of culturally appropriate items. Sometimes it requires markets find partners to help those new to farming gain advanced knowledge of how to create a crop plan or how to price competitively. There are many examples of markets using these tactics successfully to increase diversity of users, both as vendors at first and then in shoppers.

We can help our own cause by remembering that we can choose the values and the community that our markets serve by how we design it or how we choose an inclusive mission or bylaws. This short chronological history below is something I attempt to add to whenever I work with markets and so am glad to hear from any of you on it. What it shows me is the intention of the work that has been done over the last 40 years and that when we expand to new ideas, we find the right message and partners to make it possible.  As always, this is somewhat off the top of my head so forgive any obvious omissions and feel free to email me directly with additions or corrections. (Exceptions to this timeline are to be found in every era; often those were led by a coalition of local voices who had their act together earlier than the rest of us.)

1970s-1980s: Back-to-land farmers, civil rights leaders, and ecological advocates begin markets. Their organizing principle is “Grow it HERE to sell it HERE” which was a provocative statement at the time, asking for a commitment up front from both the growers and the buyers. These markets opened in places such as Madison WI, Carrboro NC, Athens OH, Berkeley CA, Montpelier VT-a lot of university towns actually.

1990s: Community leaders, aware of the first markets, begin to open markets in cities adding educational programming to the grow it to sell it mandate. Cities like San Francisco, Seattle, New Orleans, Portland, Cleveland, D.C. were the recipient of this work. Interestingly, many became the founders of larger networks, including Farmers Market Coalition. Social cohesion was an important value beginning in these years, because of these leaders.

1990s-2000s: Main Street markets in smaller towns and in rural communities began to add markets to their revival initiatives in towns like Ocean Springs MS, Natchitoches LA, Durham NC. These markets added value-added items and encouraged new non-farm vendors, focusing on incubating new businesses and supporting nearby Main Street initiatives.

2000s:  As technology advanced to allow at-risk populations to access markets with their EBT card, public health strategies became useful and the field of practioners and agencies in that field began to partner with and sponsor new markets to expand good food by getting markets in new places and adding public health incentives. This certainly includes Kaiser-Permanente’s work to add markets to their own hospital campuses and markets such as Crossroads Farmers Market in Takoma Park MD.

2000s: Deeply embedded organizers add food initiatives to their portfolio of activities, utilizing the community assets of residents. Markets in and around central Brooklyn NY like Brooklyn Rescue Mission, East New York Farm and Sankofa Market in New Orleans LA  create multi-faceted centers of organizing with embedded markets to offer residents the opportunity to be both the buyers and vendors.

So my (flawed and incomplete) history shows a deep attention to entrepreneurial activity, food sovereignty and to farmland reclamation, and that we are beginning to address how food organizing needs to happen at community/market level and across systems at the very same time.

Today, we are all more conscious about the implication of creating programs that offer the real opportunity for diversity in front of and behind the tables. I have great hope for this work to be part of the solution and to continue to assist in tearing down the structural elements that divide us.

Part 2

Structural racism and farmers markets, Part 2

Recently, I wrote the first post about where markets began and some of the barriers we have encountered along the way to healthy food for all. I hope that those who read it understood the distinction I was making between individual, institutional and structural racism. The point was and is that any organizing done at the grassroots level can address individual and some institutional examples of racism, but that partnerships across sectors and systemic strategies are necessary to address those structural examples that reduce the effectiveness of these interventions. Markets are just being allowed into those conversations in the last decade and so have much work to do to achieve their goals.

In Part 1, I gave my version of the chronological history of markets in order to show the intentional and thoughtful work done by leaders so far. One of those milestones was the work with public health advocates, starting in the early 2000s and one of the examples I use of that is Kaiser Permanente’s creation of farmers markets. This began around 2003 when ob/gyn Dr. Preston Manning had an idea to put a farmers market on the Oakland  KP campus and begat a movement of “market champions”around the U.S. during their shift to wellness rather than crisis care. This report on their markets came out a few years ago and has some very interesting analysis of market interventions.  The evolution of the “campus” market type in the emerging market typology spectrum is illustrated in there as is some data on the marked increase in the consumption of fruits and vegetables among surveyed marketgoers, and (what I remember as the surprising outcome to the KP folks) of the increase in social capital for their staff.

The KP markets marked one of the first long-term partnerships with a health care provider interested in them as interventions for their target audience. In other words, it seems to be the beginning of the era of partners realizing markets were more nimble than they had previously seemed and so could be added into new communities for multiple reasons, including those with complex public health goals. The KP/market relationship seemed strained at times -(full disclosure: back then, my organization was in discussion to help KP with their market strategy, but the New Orleans levee breaks of 2005 took precedence for our time. We did continue to discuss markets with them and even included their staff in some of Market Umbrella’s trans•act research into market evaluation)- even with the tension between market leaders and their team,  KP remained thoughtful about how they supported markets and constantly offered some good critical thinking about the capacity of markets and what success measures that they thought were appropriate.

I became fond of saying that the relationship between markets and public health was a match made in heaven as markets had been all energy with little discipline and public health discipline with little energy. These health partnerships have led to many things, like the incentive strategy and the expansion of the voucher programs. There is no doubt that markets have adopted a wider view of good food and done an amazing job at encouraging those with benefit program dollars to come to their markets.
Most importantly, markets gained a better understanding of the social determinants of health paradigm.

Social determinants
The CDC definition:

“the conditions in the environments in which people live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks. Conditions (e.g., social, economic, and physical) in these various environments and settings (e.g., school, church, workplace, and neighborhood) have been referred to as “place.” In addition to the more material attributes of “place,” the patterns of social engagement and sense of security and well-being are also affected by where people live.

http://www.cdc.gov/socialdeterminants/data/index.htm

It is important to address the safety, transportation needs, housing etc of a person who is at-risk in order to offer solutions to repair their health, but without also addressing how that environment ended as less safe or without decent places to live, that individual will remain at risk. What is also important to note about these indicators is that they rely on community wealth being available. Before we tied our market balloon to these pillars of health, many of our initiatives were seen as elitist and obsessed with a construct of local that had no relevance to the larger world. Now, of course, it is clear to markets and their partners that addressing inequities cannot be completed by outside funders swooping in, and that entrepreneurial activity is a necessary aspect for empowerment; efforts across the globe in micro-investing or Slow Money here in the U.S. have shown the trend is appealing even to big-time money folks. So economic power at the local level is key to this shift and in food systems, and currently, no one does that better than farmers markets.

Kellogg Foundation’s shift about the same time to a continuum of health for families encapsulated beautifully at one of their conferences as”first food, early food, school food, community food,” allowed them to lead the discussion on this overarching strategy. The foundation focuses on “three key factors of success and their intersections: education and learning; food, health and well-being; and family economic security. Lots of good language to seek out as well viewing some of the work from Kellogg and its partners. Check out their resources.

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So place and civic engagement could be the two buckets to consider. How do markets address either of these? Place is pretty simple, isn’t it? Let’s say that your market is working to add at-risk shoppers using an incentive and EBT program and finds that one chief barrier is the lack of public transportation options around your location. It may help to advocate for a bus to alter its route for the market day. Or to add more bike parking to encourage non-drivers or to set aside a few parking spaces close to the entrance for drop-offs, shuttles, jitneys or uber. One great way to look at the place around you is to use PPS’ Placemaking audits and tools and see how inviting your area is.

Clearly, civic engagement is another area that markets are using to do amazing work. The Power of Produce (POP) program offered by FMC is a lovely way to offer this. Some success has been noted by markets work with newly arrived citizens through expanding language choices or adding more culturally significant products. Shady seating for visiting and constant community information is also good. But how about market leaders showing up to a housing meeting in their city? Or working on a micro-investment strategy with shoppers and local banks to encourage new producers or other community solutions?

So, the work to include all of the social determinants into our food work is not fully realized. That issue of where we are currently in health and wealth work at the local level is at the heart of these 2 posts and why (I think) the divide between whites and people of color seems wider and deeper than ever. It is commendable for us to rid our language and actions from individual racist attitudes, and to add institutional partners and programs that add access, but we must go beyond that. If we use our power and privilege to explore and address inequities within the larger physical and political environment, we will start to see better outcomes, and the social determinants framework is as good of a way as any to do that in organizing terms.

Star assessment of community health

 

Related statement from National Young Farmers Coalition.

 

 

 

 

Crescent City Farmers Market programs give free food to mothers 

My home market organization continues to pilot new ways to include at-risk populations into their community. The staff shared with me that they studied the Sustainable Food Center’s work in Austin TX with CVB to design their pilot. This mock program will lead the state into seeing how WIC families benefit from markets in terms of social and intellectual capital as well as increasing their regular access to healthy food.

(The article seems to state that CCFM has been doing SNAP redemptions since 2008; actually it has been accepting EBT cards to redeem SNAP benefits since 2005 and doing market matches on different programs since before then, including a seafood bucks program and a FMNP reward program for seniors to spend once they spent their FMNP coupons. The incentive added to SNAP has been a program in existence at the market since around 2008.)

Market Umbrella deserves credit for its continued innovation and the staff and board’s willingness to constantly explore ways to increase their markets’ reach.

Crescent City Farmers Market programs give free food to mothers | NOLA.com

Planning For the Future

 

Many market people have heard my elevator pitch about the eras of farmers markets, circa 1970-2010. This timeline was derived from founders recounting their experiences, and my realization that each era had a specific set of leaders and a guiding organizing principle. Here is a quick version:

 

(1970-85) Back-to-land farmers. Organizing Principle: Gotta grow it to sell it; direct sales lead to real, transformative relationships between producers and eaters

 

(1990-2000) Neighborhood organizers. Organizing Principle: Educational events deepen and lengthen the interaction; the “new” town square is here.

 

(1995-2005) Main Street leaders. Organizing Principle: Small businesses incubation; regional impact is a necessity.

 

(2005-) Public health collaboratives. Organizing Principle: Good food for all, attention to the social determinants of health, incentivizing participation.

 

One of the questions that I end this with is what’s next? Who do we think will be the next set of leaders to add a new round of markets, and what issue will be foremost for them? One of my own guesses for the next era of leadership has been the planning community. For a long time, they mostly eschewed the informal and often temporary spaces that our markets occupy. That began to change over the last few years with more cities and regions “focusing on the spaces between the buildings” as writer Rebecca Solnit suggested to planners at a conference in and about New Orleans after the 2005 levee breaks.

So you could be sure I was pleased to see this thoughtful and detailed post from the Congress for a New Urbanism (CNU), which indicates that the work we do aligns with their evolving efforts. Even more important is that the post focuses on the application of planning on the effects of loneliness.

Here is the key excerpt that spells out the health issue:

Aside from the question of whether having confidants or not affects happiness, living alone affects physical health. According to recently published research at Brigham Young University (2015), living alone increases mortality by 32 percent even for those who self-report that they are not lonely. This is on par with being obese.[15]

The suggestion in the post is that the response requires both structured and informal design solutions, which sounds to me like the market field’s sweet spot. Of course, even before reports like these were out, markets were working with at least one group likely to suffer from this – senior citizens. That strategy was based on the obvious isolation that the modern world forced upon them, which one could easily see led to rapid physical decline. And for low-capacity market leaders, encouraging shoppers who already had a deep knowledge base for the traditional foods our markets do so well made them an ideal demographic as “early adopters.” However, even though it was an obvious choice it wasn’t always easy to keep them coming: open-air market weather issues, physical accessibility, frustration with market’s insistence of seasonality (any market out there NOT have a senior ever ask why they don’t carry bananas?) lack of transportation and more made the work to keep seniors coming challenging but ultimately rewarding. This early work with seniors gave markets a lot of experience with working with at-risk populations, especially when leveraging available benefit programs like FMNP. In many cases, those FMNP programs led to successful SNAP strategies, as well as the Veggie Rx programs that are offering more ways for markets to add new shoppers, especially for F&V farmers.

So who’s next?

Well, as this post and the linked reports make clear, the effect of isolation are only growing more alarming and shared by rural and urban people across a widening age group. More of us work from home or conversely, spend a great deal of time alone in a car than previous generations. Even with my own happy job that I do sitting at my little desk, I have to guard against its effects. The FMC team actually “meets” each week using Google Hangout to have us chat and update via live video and our Executive Director does her best to get as many staff to the outreach we do as often as possible but still, I am grateful for the four or five markets per week in my town that get me among others regularly.

 

From the CNU post:

Humans don’t generally congregate in the middle of empty fields. We are drawn to social spaces defined by walls, trees, or facades of buildings—spaces limited in size. We like those places because—whether we choose to or not—getting to know people there looks doable. Neighborhood main streets are usually just one to three blocks long. Historically, these social centers usually constituted 5 to 10 percent of the area of a neighborhood. For as long as humans have settled, the marketplace was where social life was most robust. Commerce is more than just the exchange of goods and services for money—commercial centers can also be places of cultural, social, intellectual, and emotional exchange. For communities with strong physical identities, the commercial streets are still the beloved public face. With the automation, digitization, and auto-orientation of commerce in recent decades, much of the social content of our commercial centers has been stripped out. People may be attracted to convenience and inexpensive goods, but the social satisfactions are weak. Nevertheless, creative urban design can revive a forgotten main street, or convert a dead shopping center into a walkable town center. Every community, whether new or historic, needs to proactively take charge of its own social destiny by developing plans for new walkable social spaces and safeguarding its historic centers.

 

So, I hope this post does a few things: First, that my simple history of what our founders put in place for us is helpful to you. Second, you gain some practical ideas and language for engaging in design opportunities with City Hall or regional planners, using your experience in working with isolated shoppers (and vendors!) and creating social spaces for everyone.

Lastly, that you and your market community feel a sense of camaraderie with the activity around health and happiness bubbling up around the world.

 

Now go see some people.

 

 

The full post from Steve Price

Farm apprentices: a good idea?

Researchers at Case Western Reserve University and the U.S. Department of Commerce found that registered apprenticeship programs lead to greater productivity due to a decrease in employee errors, reduced employee turnover, and improved employee engagement. Apprenticeships may also reduce employers’ hiring costs and increase employee loyalty. International studies suggest that for every dollar spent on an apprenticeship, employers may get an average of $1.47 back in increased productivity, reduced waste, and front-line innovation.

In Europe, apprenticeships are so widespread, they’re not seen as a lesser choice. In fact, the average age of someone entering an apprenticeship in Europe is 17, says Seleznow, compared with 28 in the United States….

…Harper College is one of the many community colleges partnering with DOL through its Trade Adjustment Assistance Community College and Career Training (TAACCCT) grant program. TAACCCT has awarded $1.9 billion to 256 grantees to create registered apprentice programs in conjunction with local employers and driven by their staffing needs….

…A Jobs for the Future initiative called the Pathways to Prosperity Network is looking at ways to re-envision high school education to prepare students for youth apprenticeship programs. Nancy Hoffman, a senior advisor at the organization, encourages parents to keep an open mind about apprenticeship. “If you’re not sure your child will get a job with a four-year degree and your child is going into debt for that degree, you might want to look for options with more security,” she says….

Why Apprenticeships Are Back – CityLab

(Webinar) Success with SNAP: Equipment and Outreach Essentials for SNAP Programs

PLEASE NOTE THE NEW TIME: Thursday, February 2, 2017, at 2 PM EST, 1 PM CST, 11 AM PST.

More than 6,000 farmers markets and farmers across the country now accept SNAP. When farmers markets accept SNAP, it helps increase revenue for small and beginning farmers, while making it possible for low-income families to access healthy, affordable food: the ultimate win-win. To assist markets with this strategy, Farmers Market Coalition will be hosting a webinar on Thursday, February 2, 2017, at 2 PM EST, 1 PM CST, 11 AM PST.

Join the webinar, as we discuss equipment and outreach essentials for SNAP Programs at your farmers market. We will provide information on how FMC’s Free SNAP EBT Equipment Program can help you accept (or continue to accept) SNAP benefits at your market, and highlight successful outreach initiatives to attract and retain SNAP customers.

Click here to register and contact info@farmersmarketcoaltion.org with questions or for more information. A recording of the webinar will also be available to view online for those who are interested but unable to attend on January 26.