Veg variety expands acceptance with kids

Australia: Increased acceptance for multiple vegetables was noted during the five weeks of one study and sustained at the three-month followup. Following the study, parents reported that offering the vegetables was “very easy” or “quite easy” with the majority following the instructions provided by the study.

This study recruited 32 families with children between the ages of four and six where low consumption of vegetables was reported. Parents completed an online survey and attended an information meeting prior to participating.

Study data was collected in several ways: two dinner meals served at the research facility during which children could eat as much of the broccoli, cauliflower and green beans as they wished; changes to actual vegetables consumed at home, childcare or school recorded through food diaries; and parents reporting on usual vegetable consumption. Families introduced one vegetable served broccoli, other families tried multiple vegetables. Parents were provided with a voucher to purchase the vegetables and given instructions on portion size and cooking instructions along with tips on how to offer the vegetables. Children were served a small piece of vegetable three times a week for five weeks. A sticker was given as a reward to children trying a vegetable.

Families that offered multiple vegetables recorded an increase in consumption from .6 to 1.2 servings, while no change in consumption was observed in families serving a single vegetable or families that did not change their eating habits.

 

https://www.sciencedaily.com/releases/2019/09/190909123713.htm

Grocery and farmers markets

I just finished a blog post for FMC co-written with Alex Canepa about Amazon and Whole Foods. Our short answer in our rather long piece was we don’t know how this merger will affect food generally and local food specifically, but it doesn’t look promising.

Because of that post, I have spent even more time recently reading about grocery stores and food purchasing in reports from trade papers, some general books, and articles, all of which are sure of only a few things:

  1. Current storefront retail sales are sluggish.
  2. Consolidation of stores or of chains doesn’t help the consumer.
  3. Online sales of food is one of the few growth patterns in food but if anyone has figured out how to use this method to actually make a profit it’s still unknown.

One of the reasons why the media is obsessed with stories about the big chains is because the story is simpler: success only means profit which means either increasing the number of stores or same-store sales and no matter where you are in the US, it’s the exact same story. There is no need to worry about seasonal interruptions, cultural uniqueness or local factors or find other measures of success.

All of this means that in this age, the farmers market story has to be powerful, exciting and positive. The days of flyers in the coffeehouses and yard signs on market days as the only way to let folks know about the market are basically done.

The stories we tell need to encapsulate what our marvelous markets of the modern era actually do:

Offer civic space to all citizens, with no purchase necessary;

Introduce people to good food produced by their neighbors;

Increase access to healthy foods for our at-risk neighbors;

Encourage wise stewardship of land;

Champion the innovators of our good food system;

Support the larger food and farming system as leaders;

Advocate for better policies at the city, state, and national level.

All of that goes back to one of my action phrases for market leaders for 2017 which was laid out in this blog earlier this year:

Don’t Hide the Hard Work.

In order for the community you live in to understand how their markets do all of these things, the market organization needs to be constantly visible and engaged. The staff, board, advisors and anchor vendors need to let people know their role at the market, invite feedback and then share what they learn with the market community.

Language that defines those things markets do has to be put into metric form and shared regularly with the larger community. That is because anecdotes and stories are not enough for those who do not know us. They need simple and directed assertions as to why shopping directly for their food matters. They need it in 140 characters or less or in a single picture on Instagram or even told them by an influencer whose blog they follow.

Now, you may find those ideas ridiculous; I can understand that thinking as someone who gave up her smartphone a few years back (after being one of the first with a Blackberry, and then an iPhone and then an iPad), but the reality is mass communication has changed forever. And not just for young people: most studies of social media show that some channels – like Facebook – are increasingly used by older people. And not just how, but what they are looking for has changed. That is why the sector that is most sensitive to any change in people’s lives – grocery shopping – has become a free-for-all.

We need to face it head on and decide how the farmers market and larger good food system will flourish in spite of this chaos. Each market needs to check in on all of these areas above and ask itself how is it doing on each and then act upon the findings.

This is the best chance we have to not be submerged by the mess that is retail right now. By aligning ourselves and our farmers as community leaders and our markets not simply as sales outlets, we can continue our revolution even as the storefronts around us change names and focus and even in some cases, disappear from view.

 

Update: check out this story about the new NEW players in food: (and yes the first is “related” through the Albrecht family to Trader Joe’s): Aldi and Lidl.

 

 

 

6 Things Paul Ryan Doesn’t Understand About Poverty (But I Didn’t, Either) 

Karen Weese is a freelance writer whose work has appeared in Salon, Dow Jones Investment Advisor, the Cincinnati Enquirer, Everyday Family, and other publications.

There are many prescriptions for combating poverty, but we can’t even get started unless we first examine our assumptions, and take the time to envision what the world feels like for families living in poverty every day.

Alternet

New streetcar line drives market biz, sez vendor

Barb Cooper and her husband operate a fresh produce and specialty shop called Daisy Mae’s Market at Findlay Market and launched Cincinnati Food Tours in 2012 to introduce visitors to Findlay Market, share culinary experiences and spread her enthusiasm for Over-the-Rhine. She says some stores have reported a 30 percent increase in sales since the streetcar started traversing Cincinnati’s streets.

“The excitement around it is just amazing. Most of the people that are coming on my tours live in the suburbs and they’ve heard about the streetcar. They’ve heard about Over-the-Rhine’s revitalization, and they really need somebody to help them navigate it to see what’s really here,” Cooper said.

Findlay Market vendor claims streetcar is behind booming business – Story

 

Here is a link to other posts about Cincinnati’s Findlay Market from this blog. Here is a post on my French Quarter blog comparing the French Quarter to the Over-the-Rhine neighborhood where Findlay and the new streetcar sit.

 

Structural racism and farmers markets, Part 2

Recently, I wrote the first post about where markets began and some of the barriers we have encountered along the way to healthy food for all. I hope that those who read it understood the distinction I was making between individual, institutional and structural racism. The point was and is that any organizing done at the grassroots level can address individual and some institutional examples of racism, but that partnerships across sectors and systemic strategies are necessary to address those structural examples that reduce the effectiveness of these interventions. Markets are just being allowed into those conversations in the last decade and so have much work to do to achieve their goals.

In Part 1, I gave my version of the chronological history of markets in order to show the intentional and thoughtful work done by leaders so far. One of those milestones was the work with public health advocates, starting in the early 2000s and one of the examples I use of that is Kaiser Permanente’s creation of farmers markets. This began around 2003 when ob/gyn Dr. Preston Manning had an idea to put a farmers market on the Oakland  KP campus and begat a movement of “market champions”around the U.S. during their shift to wellness rather than crisis care. This report on their markets came out a few years ago and has some very interesting analysis of market interventions.  The evolution of the “campus” market type in the emerging market typology spectrum is illustrated in there as is some data on the marked increase in the consumption of fruits and vegetables among surveyed marketgoers, and (what I remember as the surprising outcome to the KP folks) of the increase in social capital for their staff.

The KP markets marked one of the first long-term partnerships with a health care provider interested in them as interventions for their target audience. In other words, it seems to be the beginning of the era of partners realizing markets were more nimble than they had previously seemed and so could be added into new communities for multiple reasons, including those with complex public health goals. The KP/market relationship seemed strained at times -(full disclosure: back then, my organization was in discussion to help KP with their market strategy, but the New Orleans levee breaks of 2005 took precedence for our time. We did continue to discuss markets with them and even included their staff in some of Market Umbrella’s trans•act research into market evaluation)- even with the tension between market leaders and their team,  KP remained thoughtful about how they supported markets and constantly offered some good critical thinking about the capacity of markets and what success measures that they thought were appropriate.

I became fond of saying that the relationship between markets and public health was a match made in heaven as markets had been all energy with little discipline and public health discipline with little energy. These health partnerships have led to many things, like the incentive strategy and the expansion of the voucher programs. There is no doubt that markets have adopted a wider view of good food and done an amazing job at encouraging those with benefit program dollars to come to their markets.
Most importantly, markets gained a better understanding of the social determinants of health paradigm.

Social determinants
The CDC definition:

“the conditions in the environments in which people live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks. Conditions (e.g., social, economic, and physical) in these various environments and settings (e.g., school, church, workplace, and neighborhood) have been referred to as “place.” In addition to the more material attributes of “place,” the patterns of social engagement and sense of security and well-being are also affected by where people live.

http://www.cdc.gov/socialdeterminants/data/index.htm

It is important to address the safety, transportation needs, housing etc of a person who is at-risk in order to offer solutions to repair their health, but without also addressing how that environment ended as less safe or without decent places to live, that individual will remain at risk. What is also important to note about these indicators is that they rely on community wealth being available. Before we tied our market balloon to these pillars of health, many of our initiatives were seen as elitist and obsessed with a construct of local that had no relevance to the larger world. Now, of course, it is clear to markets and their partners that addressing inequities cannot be completed by outside funders swooping in, and that entrepreneurial activity is a necessary aspect for empowerment; efforts across the globe in micro-investing or Slow Money here in the U.S. have shown the trend is appealing even to big-time money folks. So economic power at the local level is key to this shift and in food systems, and currently, no one does that better than farmers markets.

Kellogg Foundation’s shift about the same time to a continuum of health for families encapsulated beautifully at one of their conferences as”first food, early food, school food, community food,” allowed them to lead the discussion on this overarching strategy. The foundation focuses on “three key factors of success and their intersections: education and learning; food, health and well-being; and family economic security. Lots of good language to seek out as well viewing some of the work from Kellogg and its partners. Check out their resources.

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So place and civic engagement could be the two buckets to consider. How do markets address either of these? Place is pretty simple, isn’t it? Let’s say that your market is working to add at-risk shoppers using an incentive and EBT program and finds that one chief barrier is the lack of public transportation options around your location. It may help to advocate for a bus to alter its route for the market day. Or to add more bike parking to encourage non-drivers or to set aside a few parking spaces close to the entrance for drop-offs, shuttles, jitneys or uber. One great way to look at the place around you is to use PPS’ Placemaking audits and tools and see how inviting your area is.

Clearly, civic engagement is another area that markets are using to do amazing work. The Power of Produce (POP) program offered by FMC is a lovely way to offer this. Some success has been noted by markets work with newly arrived citizens through expanding language choices or adding more culturally significant products. Shady seating for visiting and constant community information is also good. But how about market leaders showing up to a housing meeting in their city? Or working on a micro-investment strategy with shoppers and local banks to encourage new producers or other community solutions?

So, the work to include all of the social determinants into our food work is not fully realized. That issue of where we are currently in health and wealth work at the local level is at the heart of these 2 posts and why (I think) the divide between whites and people of color seems wider and deeper than ever. It is commendable for us to rid our language and actions from individual racist attitudes, and to add institutional partners and programs that add access, but we must go beyond that. If we use our power and privilege to explore and address inequities within the larger physical and political environment, we will start to see better outcomes, and the social determinants framework is as good of a way as any to do that in organizing terms.

Star assessment of community health

 

Related statement from National Young Farmers Coalition.