What I am reading

I have a goal to write each week here; I hope this is helpful for all of you.

Wanted to share my current reading list in the hopes that it may spark a discussion of what you are reading:

The Brinkley book has been fascinating, not only because I’ve been a huge fan of Rachel Carson since the 1980s (who I believe has never received her due for exponentially increasing awareness of environmental extinctions and illness’ connections to unchecked pesticide use) but also because this author has a talent for creating a compelling story around the leaders of the environmental movement which is spurring my thinking around my farmers market book currently in draft form.

This Rome travel book is because I will be joining many of my fellow market peers and attending the World Farmers Market Coalition meeting in May.

Graeber’s incredible analysis into how direct action groups collect and organize is another keeper of his for me from this late great writer.

https://www.goodreads.com/book/show/2543048.Direct_Action

This book about my home state and one of its fishing community is a new one for my bookshelf after I saw and heard its thoughtful author at a recent literary festival in New Orleans. As someone who has worked closely with a few commercial fishers and so try to keep an ear and eye out to be always learning more about their future, I am expecting this to give me great insight on what that community is facing in our current political, ecological and cultural “spend-down” time.

Jackson MS is a place that doesn’t get enough notice nor enough support from its state nor the feds for the challenges they face or enough credit for the innovative work happening there from many including from Cooperation Jackson. Also, anytime I can read in detail about food access within one community, I find it offers many lessons I can use in many places.

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local resiliency shouldn’t be the goal

At the end of this second year of the COVID era, I’ve been thinking a great deal about the thousands of market leaders, tens of thousands of producers, and the hundreds of thousands of our neighbors who have continued to prioritize regional food in their lives even during this horrific pandemic.

I think we had hoped that we had passed the biggest test of the COVID crisis, but it is possible that we may have a bigger one: to find the fortitude to safely withstand the succession of its outbreaks over the next few months and possibly even years while still attempting to grow the number and diversity of those able to purchase healthy food for their families. And to do that even as other shocks (climate chaos, the pitched battle over white supremacy, crumbling infrastructure) hit our communities at the same time.

People often call this being resilient.

Resilience is the ability to adapt to difficult situations. That seems straightforward, but many communities have pointed out that very adaptation can become the only action or the status quo, allowing government to rely on that resiliency rather than attempting to solve the underlying issues. Depending on the crisis or series of crises, it can be depleted and once gone, can mean catastrophe for a community by allowing outside actors to become the only arbiters of what happens during recovery.

-from the site Edge Effects:

Resiliency-based planning, however, has been opposed by grassroots organizations and activists. In 2015 in response to the City of New Orleans’s resilience strategy, posters started appearing throughout New Orleans quoting Tracie Washington of the Louisiana Justice Institute. “Stop calling me resilient,” the posters read, “Because every time you say, ‘Oh, they’re resilient,’ that means you can do something else to me. I am not resilient.” As (it) makes clear, instead of simply addressing the cause of environmental degradation such as land loss, Louisiana has apparently accepted the inevitability of this degradation–and is learning how to cope.

We should acknowledge and credit resiliency but insist on creating more participatory and dynamic solutions, focusing funding and efforts to those that are contextual to that place and its scope.

In terms of being contextual to that place, writer Jane Jacobs suggested that one of municipalities’ main activities be (I’m paraphrasing her here) actively replacing imported goods and ideas with regional goods and home-grown creativity whenever possible. To do what Jacobs suggested requires participatory structures and illustrative pilots for government to draw from. That ability to test multiple solutions at the community level would be one strategy that food system leaders can use in outlining as to why our work is so important to municipalities’ plans.

And whenever we talk about scale in food systems, the discussion often settles into a set of camps including (a) those who think the goal is to scale up food production to meet industrial food’s demands and (b) those who firmly believe that food is itself an antidote to scaling up, and (c/d) those who want to keep industrial food functioning and participating in local food production even as they work on alternatives and so on. The development of multiple systems may be best explained in the 2 Loops Theory of the Berkana Institute which I have written about previously that describes those roles to be played.

Also, whenever scale comes up, I think of this from Wendell Berry:

It is a formidable paradox that in order to achieve the sort of limitlessness we have begun to call sustainability, whether in human life or the other life of the ecosphere, strict limits must be observed. Enduring structures of household and family life, or the life of the community or the life of the country, cannot be formed except within limits. We must not outdistance local knowledge and affection, or the capacities of local persons to pay attention to details, to the “minute particulars” only by which, William Blake thought, we can do good to one another.

Within limits, we can think of rightness of scale. When the scale is right, we can imagine completeness of form.”

In other words, scale itself needn’t be the enemy; rightness of scale allows us to still pay attention to details, to measure how we do good to one another.

How do we find that rightness of scale?

Writer Ihnji Jon outlined a scale of political action that can serve either ever-expanding (globalized) or ever-narrowing (localized) as long as they are:

1) “subject to territorial conditions”,

2)”posses a degree of intensity that allows it to be influential across different systems”,

3) “are large enough to retain complexity that allows them to have interaction effects”

So as we think about farmers markets and community food systems, the right scale would keep the food system leaders able to pressure government to deal with the underlying issues, would encourage funding for localized active, inclusive democratic networks, would support communities to rebuild as slowly or quickly as they need and use local leadership in doing so, and most importantly would democratize all of the resources needed to create the new adapted normal. That would mean resiliency would be properly supported by functioning systems and would measure its spread as an opportunity to make real changes in that place, rather than celebrating it as a solution.

That could mean radically changing the emergency food system to reduce the bureaucracy of getting support when needed and increasing actual mutual aid, it could mean working to become the true center of inclusive civic spaces, it could mean engaging with the educational system to link regional food to childhood health, it could mean that regional climate initiatives become focused on food production and in championing the stewardship of local people…

All of that is possible, even if it is not yet probable. I hope to begin to outline examples of systemic thinking and scaled planning among farmers markets and their regional food system efforts on this site in 2022. Please share those you know about in the comments.

and lastly, I hope each of you takes some time the rest of this year to replenish your own reserves. Please do consider how you can engage with your community in ways that reduce the need for the reservoir of your resiliency to be emptied in each crisis and that increase your joy in the lovely way each of you does good to others in farmers market spaces.

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Hitching your market’s wagon to a star

“Now that is the wisdom of a man, in every instance of his labour, to hitch his wagon to a star, and see his chore done by the gods themselves. That is the way we are strong, by borrowing the might of the elements. The forces of steam, gravity, galvanism, light, magnets, wind, fire, serve us day by day and cost us nothing”

Emerson wrote those words in his American Civilization anti-slavery essay in 1856 for The Atlantic exhorting his fellow citizens to see how they could link their own beliefs to the forces around them, thereby maximizing their own impact and also reducing their own load. By often stressing the idea that one is not free until all are free (“where the position of the white woman is injuriously affected by the outlawry of the black woman”, “Let every man say then to himself—the cause of the Indian, it is mine; the cause of the slave, it is mine.”) he was illuminating how we can travel together through “the vehicle of ideas, “borrowing their “omnipotence.”

This has been on my mind a great deal lately. Partly because the exhaustion and stress in market managers’ voices are even more palpable this year than previous ones, and also because big issues are lighting up the sky all around our markets. On the first, know that I (and many others) worry about you and your vendors, and hope you find ways to de-stress after market day, and still find momentary joy in the work. My organization, Farmers Market Coalition is working daily to find ways to add support for operators and to amplify your work. Please do root around on the site and join us for our webinars and check out our new emerging Communities of Practice.

This post is attempting to respond to the second, meaning those big issues we are seeing around us. But keep that first in mind: people are pulling for you, do see you, do know the tension and self-doubt that come along with that market map and bell…

If you have read this blog, you know that I believe the best way to make the market operator position work over the long term is (a) by making the “invisible” work more visible to the market’s stakeholders and (b) by reducing as many of the operational silos that exist and that keep the one or two-person market operation in a constant state of crisis and burnout. I think the one thing we cannot do – assuming this pandemic has a complete endpoint – is to count on “fully normal” returning. It is what so many of us who managed markets through a disaster learned at some point: that some of the changes that seem temporary are in fact permanent, that more change is still coming and not all of it will be welcome.

“Work rather for those interests which the divinities honor and promote,—justice, love, freedom, knowledge, utility.” – Emerson

In terms of the activities happening in North America in the last few years on our public streets and squares, market operators can happily accomplish so much more by following Emerson’s advice. Because by adding those outcomes to the market’s long term goals, we can hitch up with other fellow organizers and even lean on their skills and energy and leadership.

Black Lives Matter. Climate Change. Immigration Reform are some of the issues that can be easily brought into market work. And even though those issues can inflame some of your community members who have yet to consider how they can be an agent of positive change on them, those issues also inspire countless others. When markets embrace these ideas as their goals, it tells your community that this market is interested in the overall quality of life for its entire community, and plans to be around for a while, striving to do more and do it better. There is no better way to increase your stakeholders than by sending that type of message.

That has been the promise around the mechanism of markets from 1970 on: to be an engine for system change for our producers, for our visitors, and for our neighbors. The histories of the earliest back-to-land markets make it clear it was never about adding back the old-style public markets. Those had often stopped being useful for their local farmers long before, and the limitation of the daily sales metrics as the only measure meant those outlets were easily replaced by newer forms of the same type of extractive capitalism that championed the middleman and centralized distribution even more successfully than public markets in order to “reduce inefficiencies”. (Don’t get me started on “efficiency” as a b.s. measurement for food. Its come up lately and so this link is one I use often to urge my peers to read about one idea on how to move away from it. )

In contrast, the lofty goals of the more recent farmers market movement indicate that big outcomes are our promise, presented via different structures and values. If we agree that is so, then justice and equity for all have surely always been part of it. It just needs a wider set of stakeholders and the right set of specific system goals to make it happen.

We have moved the dial for some short-term outcomes, such as altering the narrative around local, building the lexicon around sustainable farming, encouraging sophisticated placemaking strategies, and even slightly increasing food access through our work. We are allowed to be proud of what we have done so far, especially if we also acknowledge that we have not yet met our systemic goals. That’s okay- no one expected us to do it all in one generation, or two, or even three.

I am reminded of the story an organizer told me about a small Asian country that had committed to becoming completely free of violence – but wait for it – in 1000 years. That deadline frees the activist from their ego, and also reminds them that each step to that goal is worthy. Or you can use the oft-repeated Chinese proverb: the best time to plant a tree is 20 years ago; the second best? today.

Same idea: we do not have to DO EVERYTHING today; we just need to start.

When we become better allies by naming and challenging the racism built into every part of the dominant industrial food system, it is easier to explain why we feel the need to offer an alternative that rests on new power structures and why it will take a lot of concerted strategies and iterations to create this new version. Organizers today can start with piloting equitable market and land access, introducing educational materials that work for a diverse set of leaders, (made by a diverse set of leaders, centering those BIPOC voices still unheard in most food system work) about the potential in expanding civic engagement via direct relationships, and maybe also find some time to measure success, ie. wealth in new ways. And by listening.

Recently a colleague suggested to me that reparations could begin with some market organizers using their application system to allow in new BIPOC – led farms without fees, (or through offering in-kind marketing support, or through free or reduced costs for training as many NGOs like NOFA-VT are offering BIPOC farmers.) I was stunned at the elegance of that one idea, of how contextual and agile it is. It shows how a small group can engage with a huge issue and still get positive impacts that matter today.

Another example is that markets can easily begin to shift the power dynamic that exists in the market rules around land ownership to more strongly encourage cooperative farming.

In both cases not only does the market become better allies to the BIPOC movement that has embraced innovative farming practices and alternative collaborative ownership models, but they add vendors who have new skills, experience and resiliency.

Climate change is pretty easy to see as an issue for markets, but yet few embrace it at the system level (Got give a shout out to aptly-named Post-Oil Solutions in Brattleboro VT which manages the winter market). We are right ON IT when the fires come and farmers are forced to move their livestock hundreds of miles overnight, or entire bee colonies are burned out, or markets need to set up closer to the need to get the new disaster SNAP dollars flowing, but where are we when our cities and regions are negotiating climate agreements? What about energy policy? And clearly, this is one arena where young activists have taken center stage, so it might be time to invite that local teenaged climate change activist into the advisory group.

And immigration reform is a shockingly absent topic in the food sector, even though newly arrived residents are overwhelmingly the people who hold the dominant system together. And let’s be clear: our alternative food system often utilizes that same farmworker structure, sometimes with very little transparency or equity in terms of profit-sharing or benefits. Markets are the outlet that every resident arriving from other places recognizes and yet few have found their way into them as vendors, much less as shoppers or as organizers. We have to challenge ourselves to understand why that is so and linking to the work being done on this issue is a good first step. And by listening.

In any case, I expect a bunch of you are shouting at me from your nook, “yeah those are great ideas, but HOW CAN I DO THAT AND ALSO GET THE DOZEN YARD SIGNS UP AND CALL ALL OF MY VENDORS AND COUNT TOKENS…”

Well the answer is you can’t.

Another story: a pal was telling me once about her partner who had no desire for children but, being from a large Italian family, seemed to miss the large group dynamic when they sat to make family decisions. My pal said to me humorously, “I feel like I need to get her a baseball team to come and sit in our household chats. She needs the give and take that I just cannot offer on my own!”

That is also what a market manager needs: a team. And I don’t want to hear how hard it is to manage that team either: if you want to manage a market well, get better at handing work off. It’s a non-negotiable of a successful market. Adding informal advisory groups so that your circle of leaders is wider and more inclusive is one way to do just that. As a market leader, I devised a handout postcard that invited people to join us at the next 2 monthly meetings for whatever project I was thinking that person in front of me could be helpful on. I had them in my market bag to scribble the name of the project and the time and date of the meeting on to hand over, and also had a few with stamps affixed to address and send out. Those informal advisory groups met as needed, offered unvarnished advice as they saw fit, and were not tied to any long term commitment. I was also under no formal mandate to take all of the advice I was given, but I got a lot of help that I did take. And for those of you in small places without a lot of people around, the modern world of connectivity being more available allows this to be done through online platforms.

In other words, not only will the work that you do be more fun and less taxing if you find the right star to hitch to, but it will reduce the sidelining of markets and alternative food systems as precious or as elitist. During COVID-19, the difficulty in getting markets deemed as essential or allowing all types of market vendors to vend in many states (even though other outlets were not held to the same constraints) shows how directly markets would be aided by having these system-level support systems.

I’ll leave you with Emerson’s conclusion that speaks directly to the excellent work each of your communities is engaged in:

“…when I see how much each virtuous and gifted person, whom all men consider, lives affectionately with scores of excellent people who are not known far from home, and perhaps with great reason reckons these people his superiors in virtue and in the symmetry and force of their qualities,—I see what cubic values America has, and in these a better certificate of civilization than great cities or enormous wealth.”

Update

This Food X Design podcast from @IDEO explains why the food system is inequitable by design, why language matters, and how agency is key to creating new food systems that work for BIPOC. #FoodByDesign was created by @scodraro and @sandiddy.
https://page.ideo.com/food-podcast-8

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It’s a Make, Break, or Take set of moments. Get ready.

Dear Colleagues,

I am thinking of each of you, your teams, and communities as you make decisions and adapt your Direct-To-Consumer (DTC) channels. If I can help, I hope you know you can contact me and also access our FMC resources, and any updates.

Once we get get to the healing side of this pandemic, there are many things that markets may have to operationalize into best practices. Some of those we have noted already:

changing markets designation from special events to essential food and social space services.

writing rules for vendor food handling during outbreaks

having emergency layouts for smaller-than-usual markets

plans for fast pick up for items that don’t penalize the vendor with massive added fees or convert markets into something it cannot return from

communication plans for media

communication plans for vendors

partnerships for emergency situations

and of course much more to come. And as always, those ideas and solutions will come from you and your community leaders, and mostly not from an academic or government partner or from other “experts.” At FMC, our team continues to scour the internet, participate on our listservs, answer emails, and be ready to pick up the phone to learn what is going on.

This moment is reminiscent of the disasters that we worked through here in New Orleans while I was Deputy Director of Market Umbrella, and is also reminiscent of so many of our peers work on their own emergency situations. It is similar, and yet it has new wrinkles that most of us have not had to address.

That is something that I dread will be the new normal: cycles of disasters that remind us of previous examples and that we can draw from, but that bring brand-new challenges that we need to quickly assess and master too.

And as important as it is as to bravely and clearly react to the moment, how we protect our fragile community from profiteers and bureaucrats and how we prepare to share any learning for the next one is equally as important.

Make moment examples

Of course, José Andrés World Central Kitchen team is already out there. Not only is WCK immediately ready to deploy healthy food and community at the first moment necessary, the entity illustrates Jane Jacobs’ “eyes on the street” model that is as crucial during emergencies as in everyday life. Because they are there and attract media attention, they are able to call out the policy changes that have to be made, especially challenging those that push aside local knowledge or responses. Our DTC channel organizations can clearly learn from that approach in getting media attention during these events.

“In emergencies, locals know best how to take care of their own,” Andrés said as he decried the tendency of government personnel to tell locals “how you should run your lives” when they enter disaster zones. “We need to achieve a better moment where those organizations come in to help people in America or around the world, listen to the locals more and bring them into the solution.”

Beyond the famous chefs, there are so many of these types of interveners that come to us during these moments. In New Orleans we had tens of thousands of respondents over the decade of recovery: everyone from the Rainbow Family setting up a wonderful emergency camp and doing soil mitigation right after the levee breaks to massive numbers of faith-based volunteers that came for years every summer to build houses. Be ready to spot those for this emergency: it may be someone with a better temporary space for your pop up market, a policymaker willing to suspend rules that limit the exchange of healthy foods, a school bus driver to deliver food, a fellow NGO leader with an idea for getting healthy food to more communities, or a farmer able to deliver to a multiplicity of neighborhoods or towns.

Also crucial to remind ourselves is that any make moment uses the assets and goodwill of the local community to respond, but also accounts for the length of the disaster. Some of these last days, some weeks, some months or years. COVID19’s length is still undetermined, which is deeply frightening especially as this timeline relies on a the response level of a weak medical system and a lack of a concerted response from our national government.

What those of us who have been through an emergency know is that it is vital to recognize the different phases as stages, each of which may require different responses and partners. The GoFish YouTube videos we did at MU with support from Kellogg Foundation helped us capture some of what our markets and small businesses came up with as responses and allowed us to record them across the length of that response – and not least, get those businesses money for those innovations over the long official response to Katrina.

Break moment examples

Cities closing down open-air food markets because they are viewed as events rather than as essential services are the main break moment we have to prepare to meet in this moment. In the weeks after Katrina, I was called into New Orleans City Hall (which was still set up in an eerie, blackout curtain-covered, borrowed hotel space) to defend the idea of selling food from what had been flood-covered land. What was interesting about this question from City Hall was they were unaware that most of our vendors came from the surrounding parishes outside of the levee breaks that had inundated New Orleans with water. Only three vendors were growing food in the city, and all had already sent in soil tests to LSU. So, by sharing that information and plan, we were able to move quickly past that question. And since we operated in parking lots, building renovation – which slowed other retailers down for months or for years – was not an issue that we had to deal with. The open-air and transient nature of our design absolutely helped us, taking what would have been a break moment into a make moment for our small market organization in the months and years after 2005. We never forgot that lesson for our emergency-prone area.

And we also learned that adaptation is the key. As described again by Andrés:

“If we plan too much, chances are that things are gonna be completely wrong. And once you have a plan, and everybody agrees on the plan, if the plan goes out of line, people freeze,” Andrés admitted. “Adapting always in these scenarios is gonna be more important than planning.”

So don’t let the urge to make each moment the exact right response break you.

In other words, do what market organizations do best: pilot something, learn from it quickly, adapt from its lessons and regroup.

Take moment examples

There are also what we’d down here call “carpetbaggers” in every disaster situation. Already the NYT had a story of someone hoarding tens of thousands of hand sanitizers hoping to profit from this pandemic. Luckily, online stores shut him down, although he made plenty before it happened, and there will be others who will not caught or penalized.

I have already been contacted by many online stores and developers about aiding DTC channels. Now some of them are absolutely dedicated to helping and not hurting and offering their expertise- but some are not. The wrong ones can break our small businesses with hidden fees and bad design. Good, indifferent, or bad, don’t let them take our value proposition or our message for theirs. They are still two different business models and even if we borrow from each other, we have to remind our shoppers that we will return to our model because our DTC farmers and vendors are still not able to benefit from most of those models. Use your peers to ask about these opportunities, and ask them a lot of questions too. Yes, take advantage of the right opportunity, but don’t make a good idea into a bad situation by not being careful.

Another important point is to be ready and open enough to take the gifts that will come your or your community’s way. Whether it is a a friend offering to make dinner for you, a market shopper willing to help with social media, asking a peer to get on a webinar on your market’s behalf, or stopping for a moment for a walk or to close your eyes even on a busy busy day, take it. Being givers, market leaders and vendors are loathe to take their share, but for this moment, it is vital that you do.

I just dropped some juice off to local culture bearers and small business owners who have been feeding me this week with their art and with healthy food. That was my gift to them; the fruit I used was a gift to me from neighbors and friends.

the bit I left at my pals door, photographer Cheryl and musician Mark.

And I was able to harvest so much this last week due to a gift of time and help by my Vermont food system pal Jean Hamilton who was in town for the National Good Food Network meeting.

Jean up in that tree!

I’ll add more examples here as they come to me through the extraordinary, creative community of food and civic activists that make up my world. I know we will grow stronger through this trial, and hopefully rebound by reminding even more people and community leaders why local farmers and businesses and their markets, farm stands, and CSAs are vital to a resilient, healthy place.

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Veg variety expands acceptance with kids

Australia: Increased acceptance for multiple vegetables was noted during the five weeks of one study and sustained at the three-month followup. Following the study, parents reported that offering the vegetables was “very easy” or “quite easy” with the majority following the instructions provided by the study.

This study recruited 32 families with children between the ages of four and six where low consumption of vegetables was reported. Parents completed an online survey and attended an information meeting prior to participating.

Study data was collected in several ways: two dinner meals served at the research facility during which children could eat as much of the broccoli, cauliflower and green beans as they wished; changes to actual vegetables consumed at home, childcare or school recorded through food diaries; and parents reporting on usual vegetable consumption. Families introduced one vegetable served broccoli, other families tried multiple vegetables. Parents were provided with a voucher to purchase the vegetables and given instructions on portion size and cooking instructions along with tips on how to offer the vegetables. Children were served a small piece of vegetable three times a week for five weeks. A sticker was given as a reward to children trying a vegetable.

Families that offered multiple vegetables recorded an increase in consumption from .6 to 1.2 servings, while no change in consumption was observed in families serving a single vegetable or families that did not change their eating habits.

https://www.sciencedaily.com/releases/2019/09/190909123713.htm

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Farmers and Culinarians: You Got This

Anyone who reads this blog knows that for the past 20 years I have been especially passionate about two subjects: my neighbors on the Gulf Coast and the people and work of organizing around healthy and just food systems. Since becoming a national consultant and a staff person for Farmers Market Coalition, I have continually sought ways to combine the regional and national work I am involved in with my support of local initiatives, both in food and other civic projects.

One opportunity has presented itself through a visionary neighbor of mine, Bethany Bultman. Bethany and her husband Johann are activists who founded the New Orleans Musicians’ Clinic in 1998 and subsequently the New Orleans Musicians’ Assistance Foundation in 2005. Bethany is always enthusiastic about connecting people and ideas and expanding the good in New Orleans.

Recently, Bethany introduced me to their You Got This program, “a compassionate, inclusive performing arts mental health outreach program designed expressly for our creative community, including music, dance and art students, to help calm suicidal thoughts, feelings and plans by promoting optimal mental health self-care. The community at large is also encouraged to help through support and intervention.

As Bethany says so eloquently, “people who move through life with a calling often blame themselves for any failure in that calling and isolate even further.” When she strongly suggested that this program be extended to local farmers and other food community leaders, I was thrilled that she had brought this to me.

Prioritizing self-care and community intervention through engaging events and resources fits so perfectly with the work that we do in farmers markets that I was on board immediately. There is no question that the issue of wellness, both physical and mental, needs to be our top priority. The numbers for all Americans in all walks of life in terms of their wellness are frightening. Added to that, farmers and harvesters and their workers are at the top of the list of the most dangerous jobs in U.S. Farm Aid has a great many resources and papers on the issues that reflect the often harsh reality of the farming life. Since 1985, they have also had a toll-free line 1-800-FARM-AID, to provide a listening ear and resources to farmers in crisis. And at the SSAWG conference happening this week, workshops like this are being offered:

Self Care Practices for Farmers — The truth is, being a farmer means you are constantly giving your energy with little time to recharge and recenter. It’s hard to find time for yourself, which can lead to a downward spiral of burnout, depression and even death. The more responsibilities you have, the more essential it is that you take care of yourself. Learn how three farmers implement self-care in their work, how to identify your emotional needs and communication style, and walk away with a few key tools that you can implement into your daily farm routine in just 10 minutes a day. Marlena Nip, Edible Schoolyard New Orleans (LA), Felicia Bell, RD & S Farm (MS), and Mark Cain, Dripping Springs Garden

Watching the very real and lovely way that You Got This offers places for the local creative community to seek help or even for the larger community to receive training to see the signs of depression or addiction among their culture bearers, I can easily see how we can add food producers to this.

So look for the beta version of Farmers and Culinarians: You Got This to begin in New Orleans. The good news is that we already have happy and well places to engage with our producers to offer an ear, resources and support: farmers markets, and the local farm delivery hubs popping up around town. In addition, many of the chefs and store owners who truly value local artistry and who care for these producers and see them regularly are also interested in being a place for this to begin.

Within Farmers and Culinarians: You Got This, I fully expect to revive one special activity from our fair trade/handmade holiday market (Festivus) that ran from 2003-2007 next to our Crescent City Farmers Market: our “Office of Homeland Serenity” which was designed to offer some respite and care, offered even before the regional horror show that began in August 2005. After the levee breaks, the OHS was even more special and useful at Festivus. I still get comments from locals about it and how they loved the set of activities and fun we added to each day.

I’ll keep you updated and please let me know about your local initiatives that are designed to build support for your producers and to extend the health and wellness offerings at farmers markets to even more neighbors.

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Grocery and farmers markets

I just finished a blog post for FMC co-written with Alex Canepa about Amazon and Whole Foods. Our short answer in our rather long piece was we don’t know how this merger will affect food generally and local food specifically, but it doesn’t look promising.

Because of that post, I have spent even more time recently reading about grocery stores and food purchasing in reports from trade papers, some general books, and articles, all of which are sure of only a few things:

Current storefront retail sales are sluggish.
Consolidation of stores or of chains doesn’t help the consumer.
Online sales of food is one of the few growth patterns in food but if anyone has figured out how to use this method to actually make a profit it’s still unknown.

One of the reasons why the media is obsessed with stories about the big chains is because the story is simpler: success only means profit which means either increasing the number of stores or same-store sales and no matter where you are in the US, it’s the exact same story. There is no need to worry about seasonal interruptions, cultural uniqueness or local factors or find other measures of success.

All of this means that in this age, the farmers market story has to be powerful, exciting and positive. The days of flyers in the coffeehouses and yard signs on market days as the only way to let folks know about the market are basically done.

The stories we tell need to encapsulate what our marvelous markets of the modern era actually do:

Offer civic space to all citizens, with no purchase necessary;

Introduce people to good food produced by their neighbors;

Increase access to healthy foods for our at-risk neighbors;

Encourage wise stewardship of land;

Champion the innovators of our good food system;

Support the larger food and farming system as leaders;

Advocate for better policies at the city, state, and national level.

All of that goes back to one of my action phrases for market leaders for 2017 which was laid out in this blog earlier this year:

Don’t Hide the Hard Work.

In order for the community you live in to understand how their markets do all of these things, the market organization needs to be constantly visible and engaged. The staff, board, advisors and anchor vendors need to let people know their role at the market, invite feedback and then share what they learn with the market community.

Language that defines those things markets do has to be put into metric form and shared regularly with the larger community. That is because anecdotes and stories are not enough for those who do not know us. They need simple and directed assertions as to why shopping directly for their food matters. They need it in 140 characters or less or in a single picture on Instagram or even told them by an influencer whose blog they follow.

Now, you may find those ideas ridiculous; I can understand that thinking as someone who gave up her smartphone a few years back (after being one of the first with a Blackberry, and then an iPhone and then an iPad), but the reality is mass communication has changed forever. And not just for young people: most studies of social media show that some channels – like Facebook – are increasingly used by older people. And not just how, but what they are looking for has changed. That is why the sector that is most sensitive to any change in people’s lives – grocery shopping – has become a free-for-all.

We need to face it head on and decide how the farmers market and larger good food system will flourish in spite of this chaos. Each market needs to check in on all of these areas above and ask itself how is it doing on each and then act upon the findings.

This is the best chance we have to not be submerged by the mess that is retail right now. By aligning ourselves and our farmers as community leaders and our markets not simply as sales outlets, we can continue our revolution even as the storefronts around us change names and focus and even in some cases, disappear from view.

Update: check out this story about the new NEW players in food: (and yes the first is “related” through the Albrecht family to Trader Joe’s): Aldi and Lidl.

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What if Our Economic System Was Set Up to Generate Happiness?

In the design of our community food system, it is clear that our work must be coordinated with other sectors of civil society even as we do our best to remain light and fun and designed to encourage regular, easy participation. Some may assign this work under the social determinants of health but I think organizers need to be expansive and exciting with words as often as possible. Using terms such as lasting happiness and well-being as goals of our work offers that vision.

This podcast showcases Liz Ziedler, co-founder of Happy City Bristol, an organization geared towards fostering holistic happiness in Bristol, U.K., through measurement tools, workshops, and campaigns.
Lasting happiness should be our real aim for any system change and one that is articulated by a sense of community, purpose in your life, availability to nature and so on. All of these things can be helped with the community food system leading the way. ( I love her idea of “topping off the reservoir” of good times to build the resilience you need for tougher times. Wouldn’t that be a cool way to describe one impact gained from regularly attending farmers markets?)
What works helping people and places to flourish? What supports that kind of mind shift?
Here is how Happy City does their work:

– communication and campaigns: using all kinds of mediums to get people thinking, talking, sharing about well-being;
– training: get skills and habits into lives to know and use resiliency tactics;
– measurement and policy: offering an alternative to using GDP as the measurement for the individual, for communities and organizations and policymakers (Happy City Pulse). Survey of different areas of well-being, using academic and experiential knowledge to measure (loosely):
Be (emotional)
Do (behavioral
Connect (social)

HC uses the federated territory model (love the term) to help each place using Happy City’s resources maintain their own path and independence.

Their Happy City Index also measures if the right conditions exist to build well-being.

Lots of great ideas as to how to combat industrial system or commodity thinking and language and tools for us to use. The discussion in the interview about the connection of happiness, equity, and sustainability was really great. As was the talk around challenging the status quo on economic measurement through individual patterns which then leads to those engaged persons entering the political arena to work on changes at the municipal level and then to the system level.

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Structural racism and farmers markets, Part 2

Recently, I wrote the first post about where markets began and some of the barriers we have encountered along the way to healthy food for all. I hope that those who read it understood the distinction I was making between individual, institutional and structural racism. The point was and is that any organizing done at the grassroots level can address individual and some institutional examples of racism, but that partnerships across sectors and systemic strategies are necessary to address those structural examples that reduce the effectiveness of these interventions. Markets are just being allowed into those conversations in the last decade and so have much work to do to achieve their goals.

In Part 1, I gave my version of the chronological history of markets in order to show the intentional and thoughtful work done by leaders so far. One of those milestones was the work with public health advocates, starting in the early 2000s and one of the examples I use of that is Kaiser Permanente’s creation of farmers markets. This began around 2003 when ob/gyn Dr. Preston Manning had an idea to put a farmers market on the Oakland KP campus and begat a movement of “market champions”around the U.S. during their shift to wellness rather than crisis care. This report on their markets came out a few years ago and has some very interesting analysis of market interventions. The evolution of the “campus” market type in the emerging market typology spectrum is illustrated in there as is some data on the marked increase in the consumption of fruits and vegetables among surveyed marketgoers, and (what I remember as the surprising outcome to the KP folks) of the increase in social capital for their staff.

The KP markets marked one of the first long-term partnerships with a health care provider interested in them as interventions for their target audience. In other words, it seems to be the beginning of the era of partners realizing markets were more nimble than they had previously seemed and so could be added into new communities for multiple reasons, including those with complex public health goals. The KP/market relationship seemed strained at times -(full disclosure: back then, my organization was in discussion to help KP with their market strategy, but the New Orleans levee breaks of 2005 took precedence for our time. We did continue to discuss markets with them and even included their staff in some of Market Umbrella’s trans•act research into market evaluation)- even with the tension between market leaders and their team, KP remained thoughtful about how they supported markets and constantly offered some good critical thinking about the capacity of markets and what success measures that they thought were appropriate.

I became fond of saying that the relationship between markets and public health was a match made in heaven as markets had been all energy with little discipline and public health discipline with little energy. These health partnerships have led to many things, like the incentive strategy and the expansion of the voucher programs. There is no doubt that markets have adopted a wider view of good food and done an amazing job at encouraging those with benefit program dollars to come to their markets.
Most importantly, markets gained a better understanding of the social determinants of health paradigm.

Social determinants
The CDC definition:

“the conditions in the environments in which people live, learn, work, play, worship, and age that affect a wide range of health, functioning, and quality-of-life outcomes and risks. Conditions (e.g., social, economic, and physical) in these various environments and settings (e.g., school, church, workplace, and neighborhood) have been referred to as “place.” In addition to the more material attributes of “place,” the patterns of social engagement and sense of security and well-being are also affected by where people live.

http://www.cdc.gov/socialdeterminants/data/index.htm

It is important to address the safety, transportation needs, housing etc of a person who is at-risk in order to offer solutions to repair their health, but without also addressing how that environment ended as less safe or without decent places to live, that individual will remain at risk. What is also important to note about these indicators is that they rely on community wealth being available. Before we tied our market balloon to these pillars of health, many of our initiatives were seen as elitist and obsessed with a construct of local that had no relevance to the larger world. Now, of course, it is clear to markets and their partners that addressing inequities cannot be completed by outside funders swooping in, and that entrepreneurial activity is a necessary aspect for empowerment; efforts across the globe in micro-investing or Slow Money here in the U.S. have shown the trend is appealing even to big-time money folks. So economic power at the local level is key to this shift and in food systems, and currently, no one does that better than farmers markets.

Kellogg Foundation’s shift about the same time to a continuum of health for families encapsulated beautifully at one of their conferences as”first food, early food, school food, community food,” allowed them to lead the discussion on this overarching strategy. The foundation focuses on “three key factors of success and their intersections: education and learning; food, health and well-being; and family economic security. Lots of good language to seek out as well viewing some of the work from Kellogg and its partners. Check out their resources.

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So place and civic engagement could be the two buckets to consider. How do markets address either of these? Place is pretty simple, isn’t it? Let’s say that your market is working to add at-risk shoppers using an incentive and EBT program and finds that one chief barrier is the lack of public transportation options around your location. It may help to advocate for a bus to alter its route for the market day. Or to add more bike parking to encourage non-drivers or to set aside a few parking spaces close to the entrance for drop-offs, shuttles, jitneys or uber. One great way to look at the place around you is to use PPS’ Placemaking audits and tools and see how inviting your area is.

Clearly, civic engagement is another area that markets are using to do amazing work. The Power of Produce (POP) program offered by FMC is a lovely way to offer this. Some success has been noted by markets work with newly arrived citizens through expanding language choices or adding more culturally significant products. Shady seating for visiting and constant community information is also good. But how about market leaders showing up to a housing meeting in their city? Or working on a micro-investment strategy with shoppers and local banks to encourage new producers or other community solutions?

So, the work to include all of the social determinants into our food work is not fully realized. That issue of where we are currently in health and wealth work at the local level is at the heart of these 2 posts and why (I think) the divide between whites and people of color seems wider and deeper than ever. It is commendable for us to rid our language and actions from individual racist attitudes, and to add institutional partners and programs that add access, but we must go beyond that. If we use our power and privilege to explore and address inequities within the larger physical and political environment, we will start to see better outcomes, and the social determinants framework is as good of a way as any to do that in organizing terms.

Star assessment of community health

Related statement from National Young Farmers Coalition.

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Can Hospitals Heal?

Read a great report today by The Democracy Collaborative that should be a must read for all food system organizers. It is vital that markets build their capacity to anchor their food systems, and hospital partnerships have evolved tremendously to assist with that. Hospitals can offer space for campus and other market types, fund incentivizing healthy eating, change their purchasing to offer farmers another sales outlet, conduct research with markets, offer trained health professionals to assist with strategy and outreach and much more.

More on the campus market: this is one of the early types that came from Market Umbrella’s trans•act work; I have continued to use it as a framework when working with new market partners. I think campus markets can work in more cases, but the governance, products and partnerships have to be aligned closely to the goals of the market: So in this example, since the shopping population is usually drawn entirely from inside the campus,there may be a natural ceiling on sales for the vendors. Yet, the well designed campus market may find other ways to incentivize or reward these vendors including offering more exclusives on product offerings, rewarding consistent vendors with reduced fees, putting them first in line for institutional purchases, offering a pre-sold market box to campus members to bolster sales or even allowing those vendors to access the services for free on the day they come to sell at market!

The market may even hire its manager from the campus and should include campus market champions (using Kaiser-Permanente’s early language) on their board. Since the shopping base is more or less a controlled population, projects could focus more on sharing information for the campus and creating a welcoming and attractive respite or reward of hospital work or appointments.

The University of Wisconsin Population Health Institute found that over 40 percent of the factors that contribute to the length and quality of life are social and economic; another 30 percent are health behaviors, directly shaped by socio-economic factors; and another 10 percent are related to the physical environment where we live and make day to day choices—again inextricably linked to social and economic realities. Just 10 to 20 percent of what creates health is related to access to care, and the quality of the services received.

Some call this new approach to health “the anchor mission,” meaning that a hospital not only provides charitable and philanthropic support for the community, but begins to re-orient its institutional business practices to benefit the place in which it is based.

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And as important as it is as to bravely and clearly react to the moment, how we protect our fragile community from profiteers and bureaucrats and how we prepare to share any learning for the next one is equally as important.

Make moment examples

Break moment examples

Take moment examples

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